Case Studies

Know full well about key achievements in project development
Character Concepts That Rocked Fortnite Players [Case Study]
Character Concepts That Rocked Fortnite Players [Case Study]
A cultural phenomenon, that’s how the online video game Fortnite is called. It quickly broke into the gaming world in 2017 and without more ado began to gain jaw-dropping momentum. Available in three game mode versions that share a common gameplay and game engine – Fortnite: Save the World, Fortnite: Battle Royale and Fortnite: Creative – the game became especially popular thanks to the Battle Royale version, which attracted more than 250 million players worldwide and received several prestigious awards. Battle Royale invites players to take part in a massive battle on a vast map – alone or in groups of two to four people, exterminating or avoiding the characters of other players until there is only one winner on the map. The player can choose a different appearance of the character – a skin purchased for in-game currency. Skins are a separate culture that constantly stirs up the interest of players: they want their character to look good, and if a partner or rival entered the game in a newfangled or menacingly mesmerizing skin, then they certainly need to look no worse! The need to hold attention and engage players has led to the need to ensure a steady stream of new skins. Epic Games decided to team up with Kevuru Games to create new exclusive concepts for them. And it’s about how it happened. GOAL CHALLENGE TEAM COMPOSITION Triggering and maintaining the interest of newcomers Create concept arts of new skins Art director Lead concept artist Retention and engagement of old hands Concept artists Increasing the number of in-game purchases Project manager Initial Data The peculiarity of skins circulation in the game is that there is no need to spend real money to get them: there is a special in-game currency V-Bucks, which can be obtained for completing missions, tasks, and simply for the next entry into the game. Therefore, on the part of the players, there is no prejudice or annoyance towards skins, as happens with all sorts of game features that require a donation in order to unlock them. Players are very fond of skins and carefully collect in-game currency to buy what they like. Therefore, Epic Games chose the correct optimization path for working with them, creating a unified knowledge base with all the standards and reference information for producing new skins. This allowed them to unify the basic requirements for skins and get rid of fragmentation of interpretations. To ensure the correct work, our partner gave us access to the knowledge base. With its help, our concept artists were able to create concepts that had strict guidelines for style, colors and parameters specified by Epic Games. In creating some of the concepts, our team was given complete freedom of imagination, which we actively used to demonstrate our creative potential and deep expertise. Epic Games’ trust and openness to dialogue allowed our artists to make suggestions and corrections even to those concepts for which the client initially had a specific vision. Many of our team’s ideas regarding colors, equipment and weapon handling techniques were enthusiastically accepted, overshadowing the initial ideas. Workflow The distinctive feature of cooperation with Epic Games was full access to all skins ever created without any restrictions. Thanks to this, the artists quickly got their bearings in the main thematic style, which must be adhered to, and immediately got down to work. Interim approvals and discussions with Epic Games representatives took place almost daily: our team provided about three works at different stages of implementation per day and took an active part in discussing possible additions or recommendations. Working on such large-scale projects is always a challenge, not only in a creative sense, but also in terms of realizing a huge responsibility in all respects at once. To ensure information security when working with our team, we sign nondisclosure agreements that guarantee the protection and safety of our partners. Value Delivered During 10 months of cooperation, about 120 unique-looking concepts of skins for various thematic areas have been created. They fit perfectly into the atmosphere of the game and are already actively used by players to explore and conquer the incredible world of Fortnite. Each created character received an exclusive attachment, also developed by our team. It is called back bling and has a special shape, color and features that match the specifics of the character. This can be a backpack, badge, patch, shield, wings, helmet or any other item. Many players managed to appreciate the loveliness of charming Bushranger, the gracefulness of cosmically beautiful Astra, the audacity of red-haired Chance and many other characters from a wide variety of sets. And what could be better than the recognition of not only the partner who appreciates our exceptional dedication to work, but also from players who admire the skins designed according to our concepts? Planning. Considering reference materials and knowledge base Sketching. Creating thumbnails, generating ideas and choosing the final option Detailing. Adding small details and elements that complement the character’s image Rendering. Producing the final concept art that can be used for both further modeling and game concept art portfolio Conceptual Conclusion Our team is ready for challenges: this is an integral part of creative work, claiming to spread beyond the limits. Kevuru Games is happy to take on major world-renowned projects and ensures the highest standards of collaboration in all areas. Flexibility and adaptability allow us to easily adapt to the brand’s DNA while maintaining our unique creative vision. A well-established work process and high project management standards enable us to guarantee our partners the timely fulfillment of all obligations in the agreed volume and budgetary framework. And if we move away from the officialdom, then our team just loves to create cool artworks and contribute to the success of truly worthy video games. Rest assured: your game will shine with us! Feel free to drop us a few words about your ideas and plans for a new or existing game: together we will come up with how to skyrocket it to new heights!
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How We Worked on Tabou Stories – A Game with 1+ Million Downloads [Case Study] | Kevuru Games
How We Worked on Tabou Stories – A Game with 1+ Million Downloads [Case Study] | Kevuru Games
Most fantasize about millions of downloads of the game they are working on. Kevuru Games is no exception. But our team not only fantasizes that the project we are working on will capture the hearts of millions of users around the world, but we also apply a real effort to make the game outstanding in the market in terms of design. One great game idea is not enough to achieve such great results as millions of downloads. The quality of the game design really matters in recent years, and with hundreds of new games released every day, yours shouldn’t be short of outstanding visual effects. Kevuru Games’ team is very grateful to Nanobit for the opportunity to become part of such an amazing project as Tabou Stories: Love Episodes! If you’ve ever dreamed about a game that could fetch the big audience, now you can find out more about the process of creating the visual details of the popular game. Read our success story to make sure how external resources can support your project by providing many design solutions on time and on a budget! Data were taken at Appgrooves.com – Tabou Stories: Love Episodes: Ratings & Reviews Background Information Tabou Stories: Love Episodes is a highly interactive storytelling game developed and published by Nanobit, a game development studio based in Zagreb, Croatia. Since 2008, this team has devoted itself entirely to one goal – to develop high-quality and super-fun games. On their account, there have already been many successful projects like My City, Matchtropic Island, Chef Town, and others. That’s why when this team turned to us for help in 2D character design, we could not miss the opportunity to work with these market leaders. Challenges 01. Freshen and broaden character design 02. Meet the high demands of individualized appearance 03. Increase user experience & engagement The new version of the game was supposed to have a great variety of 2D characters with realistic faces, hairstyles, emotions to increase user experience and engagement. Game users were supposed to get the ability to customize their characters in a variety of ways based on races, head and eye shape, and other facial features. Solution Our team has created a collection of character designs, namely their appearance – from hairstyles to facial expressions. To make the target audience more involved in the gameplay, we turn to the appearance of celebrities and famous models. At each stage of character design, our artists worked through many details to make them look natural and visually appealing. In addition, we have worked on facial expressions to show different emotions on their faces inherent in their personality. 2D character design has been created for young people to have fun by playing an interactive story game. We took into account many features and preferences of youth in appearance. Timeframe It took us nearly 5 months to complete the 2D design of the characters’ facial appearance from A to Z in accordance with specific requirements. The Team Working on the Project To implement a realistic 2D character art of high quality, our team included: Art director Lead 2D character artist Project manager 5-10 artists (the number varies depending on the scope of work) Since the scope of the project was not precisely defined at the beginning and changes could occur, we offered a dedicated team model. This allows you to add more specialists, if necessary, and, conversely, release them without any difficulties. The ability to select, manage and control team members is also offered to our customers. But in this case, we appoint an experienced PM (this was set by the client) to effectively manage the team and timely deliver artworks. Stages in 2D Character Design Our key approach to this project was to create a highly customizable design of game characters that would look friendly to the end-user and provide benefits for the client. We take into account all the needs and requirements to accurately represent realistic characters in the gameplay in the following way: Concept creation – visual representation based on many details and subject-specific references; Rough sketching – capturing all the basics of the face of each 2D character; Super detailed face illustrations of each character; 2D rendering to maximum realistic effects in the facial appearance; Custom PSD preparation based on some technical limitations. Values Delivered by Kevuru Games Data were taken from Google Play & App Store Considering our solid experience in 2D character design and effective project management tactics, our team of professionals managed to achieve what was initially planned: Our team finished 2D character design on time and budget; We created a full-fledged design that recreates the realistic look of 2D characters using modern graphics; We implemented a high level of customization for character design based on preferences and tastes in appearance. After the meticulous design process, Kevuru Games managed to contribute to the success of the given game. As a result of our professional approaches to the project: The mobile application was downloaded millions of times in the AppStore/GooglePlay; The new design features allowed increasing the user engagement rate by 33%. Summing Up Kevuru Games provides a variety of design services and can cover the entire spectrum of entertainment projects from start to finish, saving time and operating costs, maintaining consistency of styles at all levels of art production and working with the project as a whole, controlling the quality of design at individual levels. Want to enjoy success in game design with us? Do not miss the opportunity to get closer to millions of downloads with real experts in design and game development. Therefore, if you have an idea and want to implement it in the near future, contact us immediately so that we can help you.
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