Best Gamification Examples in 2023: Cases From Global Brands, Key Principles and Actual Pricing
Best Gamification Examples in 2023: Cases From Global Brands, Key Principles and Actual Pricing
Every year the term gamification is gaining momentum in the world. Requests for product gamification during quarantine have grown tremendously. At a time when a company needs to connect with a client remotely, gamification is one of the few effective ways to do this. This technique increases engagement and brand loyalty. Both large industries with solid marketing budgets and small companies want to gamify their product and thereby distinguish their brand, stand out in a highly competitive environment and, of course, increase profits. Why It’s Not Just a Game. Definition of Gamification According to Gartner, an American research and consulting company that specializes in information technology markets, Gamification is the use of game mechanics to stimulate participation in non-game business scenarios and change the behavior of target audiences. In simple terms, gamification is about adding game elements to a non-game context. Let’s take a look at the Google Trends chart. Source: Trends.google.com From timid attempts to research the topic in 2009 to a consistently high level of interest in recent years, gamification has firmly established itself in the market as an innovative practice that shows amazing results in the right hands. The reason is simple – people love games. Gamification touches upon the basic human need for self-realization. At the same time, the game engages, immersing a person in the game universe and giving an incentive to return to it again and again. Points, badges, levels, progress bars, and awards are some of the most popular components of gamification. Integrating game mechanics into business processes, marketing campaigns, websites, apps, online communities, or school classes and college courses has proven to be an effective and fun way to encourage engagement of the target audience. But despite the terminology, gamification of business processes is not just a game transferred to a slightly different environment. The goal of gamification is to find fun, engaging, stimulating, and self-sufficient ways to shape the desired user behavior. There must be a real value behind the fun. Why You Should Use Gamification? According to a study by Newzoo, the global gaming, eSports, and mobile analytics platform, 2023 will bring the gamification market more than $180 billion. And the CAGR of the gamification market will grow by 30.1% between 2020 and 2025. When it comes to marketing, which is often inextricably linked to gamification, it is true that many modern companies gamify their marketing activities to achieve customer acquisition and retention goals. Let’s look at a few companies that are a bright gamification-as-in-games examples. Линия слева от текста .line { border-left: 2px solid #08BEB2; /* Параметры линии */ margin-left: 0px; /* Отступ слева */ padding-left: 20px; /* Расстояние от линии до текста */ } Look at Myntra, an Indian online fashion retailer, one of the best gamification examples. Back in 2019, the company gamified its app to increase brand awareness and sales. The app allows users to play games in exchange for points and rewards. It also provides information on current fashion trends in the market. As a result, this approach attracted significant traffic to the application. During the campaign, more than 650,000 users interacted with the platform. In 2021, Myntra continued to use gamified mega-marketing campaigns to reach another 250 million customers. Source: Myntra.com But the effective use of the game component is not limited to gamification digital marketing examples only. Gamification can help cope with the physical to digital transition, keep staff motivated, and increase employee productivity. Many companies are great gamified learning examples as they implement a variety of practices to keep employees and customers engaged. Линия слева от текста .line { border-left: 2px solid #08BEB2; /* Параметры линии */ margin-left: 0px; /* Отступ слева */ padding-left: 20px; /* Расстояние от линии до текста */ } FreshDesk is one of the successful gamification examples. They provide a cloud-based support platform serving over 40,000 customers. In 2012, FreshDesk used gamification to engage its customers in their daily tasks. In turn, this increased the productivity of the team, which resulted in a 1000% increase in revenue in the first year after launch. Source: Freshworks.com/freshdesk/ Who is the Target Audience of Gamified Products? According to Kevin Werbach’s and Dan Hunter’s book For the Win: How Game Thinking Can Revolutionize your Business, there are three main types of applied gamification: Internal gamification targeted at company employees.External gamification targeted at company’s customers.Behavior-changing gamification that can target both employees and customers. Internal gamification can be used in a variety of ways: to increase production and efficiency, improve internal processes, etc. Gamification brings pleasure to traditional workflows to ultimately generate intrinsic motivation. There are many gamification examples in learning that cover different ways to create employee training programs and increase employee engagement. Линия слева от текста .line { border-left: 2px solid #08BEB2; /* Параметры линии */ margin-left: 0px; /* Отступ слева */ padding-left: 20px; /* Расстояние от линии до текста */ } One of the best internal gamification examples in the enterprise is Deloitte, whose goal was to encourage consultants around the world to share valuable knowledge on their social intranet powered by a proprietary mobile application. By combining its internal Who What Where geolocation service with a mobile solution developed by technology company Badgeville, Deloitte created a reward system that recorded each consultant’s check-in, providing information on who they met, what they discussed, and where the meeting took place. For each valid check-in, consultants receive remuneration and status in accordance with a certain experience. Source: Deloitte.com External gamification uses the same basic principles as internal gamification but focuses on the outside of the enterprise, that is, the customers. Typical applications are in marketing: increasing brand loyalty, boosting sales, attracting new customers and retaining old ones, and so on. Линия слева от текста .line { border-left: 2px solid #08BEB2; /* Параметры линии */ margin-left: 0px; /* Отступ слева */ padding-left: 20px; /* Расстояние от линии до текста */ } A successful external gamification example is Fitocracy. Fitocracy users enter their workout programs on the company’s website through the in-game app and earn points and new levels based on specific achievements, which are structured to provide equal motivation to all users, regardless of their current fitness state. This was done using one of the most powerful gamification tools – social communities.In the Fitocracy community, users can share experiences, change workout schedules, and then set tasks and assignments that lead to rewards – better fitness on the one hand, and social recognition and status on the other. But instead of trying to build a community around the product, Fitocracy’s creators built the community around the workout experience itself, allowing users to play an active role rather than just being Fitocracy app buyers. As a result, Fitocracy has built a base of over a million users around the world. Source: Fitocracy.com The popularity of gamification in a wide variety of industries will continue to grow. These include IT, banking, the public sector, and even the military. Notably, the ongoing boom in the IT sector in the next few years will lead to an expansion of gamification throughout the industry. For example, IT companies will gamify large-scale recruiting activities to streamline the job application process. Recruiters will conduct virtual screenings and assessment tests to filter and select candidates. The US Army has launched a gaming platform to support its operations. Specifically, applicants can test their skills and see if they have what it takes to become a soldier. Driving simulators for various military and civil vehicles have long been shown to be effective. Key Principles of Gamification There are many principles of gamification that are prioritized based on its target audience. But in general, one can single out key positions that will almost always be relevant for any gamification cases: Motivation. A person will not get involved in gamification initiatives if the game does not imply some adequate reward in the event of a successful gaming session. It is important to skillfully combine virtual rewards, such as the name of the person at the top of the leaderboard, and material incentives that vary depending on the type of gamification (bonus or extra day off for an employee, discount or physical bonus for a client). Evolution. After the main game cycle is determined, and users understands what is required of them in the game, you cannot keep them at the same level for a long time. As the skill of users grows, they must begin to face difficulties, overcoming which will help they to better understand and record their progress. At the same time, rewards also evolve – the more effort users put in to complete the abstract “level”, the more valuable their reward should be.Limited resources. Many mobile games have currency or resources that players use to try to build the best base, city or village. By deciding how to spend these limited resources, they gain a sense of autonomy, authority, and achievement. An example is the dating app Tinder, where players get a limited number of super likes per day.A sense of ownership. If players can personalize something, then they will be more interested in the product as a whole. You need to give users something that they will love and appreciate, so that they have a better chance of staying with your product, and not going to a competitor. Examples of gamification include player avatars on the popular Bitmoji app or the Mayor status on Foursquare.Social integration. It’s not just adding a social feature to the app that matters, but rather making it a core part of a larger experience, showing off your status and accomplishments to other people. MyFitnessPal and Strava have incorporated social media into their apps. By allowing users to share runs, personal bests, and compete for best times on various tracks around the world, Strava has become one of the most successful fitness apps to date. Gamification in Business: Examples of Famous Brands The introduction of gamification by the world’s most popular brands is always the most striking and impressive example, attracting the most attention. Let’s take a look at a few gamification cases from well-known companies. The Example of Social Gamification Foursquare Foursquare is a great example of social gamification. By checking in somewhere, you get points. By registering at a previously unvisited location, you will receive even more points. You can then compare the number of points you have earned on the leaderboard with your friends. You can also earn badges for completing special activities such as a check-in on a boat or check-in with more than 50 people in one location. If you check in at a location more often than anyone else, you become the “Foursquare Mayor” of that location. Many cafes around the world offer “mayors” certain compliments in the form of free coffee, snacks, or discounts. This user experience is particularly game-like and has generated a lot of excitement among users. Foursquare has become a popular example of an app that increases user engagement through the gamification of its loyalty program. As a result. By incorporating gamification into its mobile app, Foursquare has grown 10x in five years. Source: Foursquare.com The Example of Gamification in E-learning Duolingo One of the best gamification elearning examples is Duolingo. The Duolingo language learning platform has set itself the goal of making learning not only fun but even addictive. The company’s product managers believe that gamification helps users develop everyday learning habits that are critical to the app’s popularity. Almost the entire app is designed as a game – a holistic approach to making language learning fun. Of the individual gamification features of Duolingo, we can highlight the experience points gained by students after completing lessons or practice sessions; levels that are unlocked upon reaching a certain threshold of experience or the number of words learned; as well as lingots – in-game currency earned by players for the implementation of various goals with the ability to spend it on new lessons, bonuses and even new virtual clothes for the Duo owl, the main mascot of the application and a learning assistant. As a result. The Duolingo platform, which uses gamification to teach languages ​​to users through mobile devices, has grown its user base to over 300 million. Source: Duolingo.com Example of Gamification in Training Autodesk Autodesk software company specializing in 3D modeling, design and entertainment applications found that users who used the app at least three times during the trial were more likely to turn into customers. Then the company decided to find a way to increase the conversion rate of the trial – using gamification to create engaging tutorials and reward users. Users moved up the leaderboard as they earned points in the virtual “missions” of the online game Undiscovered Territory. For their efforts, top users received a reward. At the same time, the company hooked up a social influencer by connecting users to their social media and community platforms, including YouTube and Facebook. The competitive spirit and the drive to share successes with friends increased not only engagement but also the income from each trial. So Autodesk became one of the iconic gamification examples in training. As a result. Autodesk leveraged gamification to increase conversion rates by 15% and revenue from each trial by 29%. Source: Autodesk.com Content Gamification Example Starbucks With a focus on employee motivation and customer loyalty, Starbucks launched the My Starbuck Rewards program. It uses gamification techniques to increase customer engagement and retention. Members can earn points or stars for every purchase and redeem them for certain items, free food and drinks. The more stars, the higher the status of customers, which, in turn, opens up privileges for them such as free drinks on their birthday or free coffee refills. The higher the status, the more benefits and privileges. It is this system that fosters Starbucks customer loyalty. This gives them a sense of achievement and reinforces their desire to continue to connect with the brand. As a result. After deploying the Starbucks Rewards app, Starbucks’ revenue increased $2.65 billion and the membership program attracted 25% more loyal customers. Source: Starbucks.com How the Gamification Boom Is Affecting the Gaming Industry Game art and game development studios take on new challenges with great enthusiasm and are ready to offer clients a wide variety of ideas according to their needs. And the latter have really grown, become larger and more interesting. Gamification in the gaming industry is becoming a separate area of ​​services. Here it is very important to fully immerse oneself in the business and values ​​of clients in order to develop a product for them that will be interesting and in demand by their target audience. In 2020, gamification took on a second wind. If, before the start of the pandemic, its implementation in various types of businesses could be postponed due to more pressing issues and needs, then when all physical social contacts ceased, the virtual environment demonstrated its full power. Large companies that managed to gamify their business were one step ahead with the ability to connect with their customers remotely and involve them in their new initiatives in a playful way. The same went for small and medium-sized organizations – those who had already gamified their website or application were able to differentiate themselves from competitors and provide their users with the much-desired and addictive gaming interaction. Recently, many companies contacted us with a request to develop gamified apps for their projects. In the second year of quarantine, the number of applications increased by 15-20%. Gamification Cases from Kevuru Games If you keep track of what requests have come and continue to come, you can once again see that gamification is becoming a necessity for absolutely any business area: from sales to sports and education. For example, here are some of the most interesting queries that Kevuru Games have worked with: Sports sphere. Creation of a wakesurfing simulator – riding a board behind a towing boat. The client wanted a simulation application that could be used at various exhibitions and events to demonstrate to people the basics and specifics of this sport without having to leave the land.Education sphere. Development of a virtual application for a higher educational institution. Due to the pandemic, the organization could not hold an open day and introduce those who wish to all of its educational opportunities. The goal of the gamified product was to attract the attention of students and demonstrate not just dry facts, but the entire atmosphere of the learning environment, its unique capabilities, as well as the introduction of an interactive chat with the teaching staff.Retail industry. A game project for a large retail chain, in which a person came into contact with all the company’s offers. Using the application, users could develop their virtual store, transferring all the capabilities of the real network to the online world. The main goal of such a product was to attract more people to stores and strengthen their connection with the brand.Oil industry. A large company in the oil industry wanted to increase the involvement of its employees by introducing elements of gamification into the corporate training system. This way, employees would not read lengthy documentation and immerse themselves in numerous presentations.Dating sphere. The dating app owner wanted to implement video game mechanics so that people can get to know each other while playing. Thus, it was possible to bypass competitors – large promoted dating applications. Like any project, a gamified product takes a certain amount of time to evaluate, develop, and release. And the more complex the application, the more time it takes. But already now, Kevuru Games has a pool of completed gamified projects that have really become very successful and in demand. These include gamification elearning examples, onboarding gamification examples, and content gamification examples. One of those that we can name according to the NDA is, for example, the PureStream trading simulator. Линия слева от текста .line { border-left: 2px solid #08BEB2; /* Параметры линии */ margin-left: 0px; /* Отступ слева */ padding-left: 20px; /* Расстояние от линии до текста */ } This gamification project was to create a trading simulator where people could practice and observe the results of their actions before starting the actual trading. This simulator modernizes the price and liquidity discovery process using open liquidity transfer rates similar to the protocols used in data networks. This way traders get better liquidity, correct prioritization and logical order matching based on their relevance. PureStream pulls market price and volume data through a consolidated feed. As a result, traders have the same picture as in the case of real trading, but all this happens in a playful way and does not bear any financial risks. Source: PureStream.tech How Much Does It Cost to Gamify Your Project? It is difficult to name the exact cost of gamification of the product – the number of factors influencing the final price is too large, and the scope of ideas potentially possible for implementation is too diverse. However, if we take some abstract average project and assume that a team of 5 people (art director, game designer, artist, animator, tester) will work on it for 1-3 months, then we can talk about amounts from $30,000. Naturally, if a project requires more specialists and more time, let’s say, a year, then we will talk about hundreds of thousands of dollars. Wrapping Up We have reviewed the best gamification examples that prove its effectiveness. Investing in gamification is not a risky adventure or a waste. Examples of large and small companies around the world have shown that such investments have a high ROI and, depending on the purpose and focus of gamification, return after a year or two. Companies get more inspired and motivated employees in the case of internal gamification, and engaged, loyal customers in the case of external gamification. Gamification strategy is the future. And if you clearly understand and accept this, then the market advantage will definitely be on your side. Do not hesitate to contact Kevuru Games for gamification services – we are ready to offer you a full-cycle gamification service for your product from scratch completely on our side or in cooperation with you, as well as individual services for creating specific art elements, writing a game design document, or testing the finished product. Gamify with us and take your product to the next level of engagement Go gamified
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Best Games to Stream on Twitch in 2022: Top Titles for Professionals & Beginners
Best Games to Stream on Twitch in 2022: Top Titles for Professionals & Beginners
Have you heard about Twitch? Most likely yes, if you’re not completely ignorant about game streaming. Founded in 2011, Twitch is a video streaming service specializing in computer games and eSports tournaments. There you can also find broadcasts of musical performances or poker tournaments, as well as Just Chatting streams, where streamers communicate with their audience, give useful lectures, and watch videos, films, cartoons, and TV series together. So what, you say? The fact is that Twitch has: 150 million unique monthly visitors;30 million daily active users;1.5 million unique daily streamers;2.7 million concurrent weekly viewers;71 million hours watched daily;1.86 billion hours watched monthly. And these numbers continue to rise. Twitch is reckoned with, Twitch is watched, and Twitch is respected. With the help of Twitch, you can attract a large audience to both a specific streamer personality and a specific game. There you can meet people streaming the legendary games of the late nineties – Heroes of Might and Magic III forever. In general, with due effort, the possibilities of working with the audience here seem to be truly limitless. Why Twitch is So Attractive as a Streaming Platform In fact, Twitch isn’t just attractive or desirable. Twitch is the king of streaming platforms. Despite some attempts by competitors, Twitch remains at the top. This is easily proven by looking at statistics. According to Streamlabs for Q2 2022, Twitch had 5.64 billion watched hours. And this is an absolute victory. The second place was taken by YouTube Gaming Live with 1.13 billion hours, and the third place went to Facebook Gaming with 580 million hours. Thus, Twitch covered 76.7% of the market share for hours watched, leaving YouTube Gaming Live with 15.4% and Facebook Gaming with 7.9% far behind. Source: Streamlabs.com Speaking of streaming, Twitch covers 92.7% of the market share for hours streamed, completely eclipsing YouTube Gaming Live with 3.7% and Facebook Gaming with 3.6%. Source: Streamlabs.com Interestingly, hours watched and steamed on all platforms, including Twitch, have fallen in comparison with previous quarters. But this in no way affects the power and total rule of Twitch in the streaming market. It’s just to understand some behavioral patterns in correlation with current world events. Source: Streamlabs.com Source: Streamlabs.com As for the most popular games for Q2 2022, get ready for a surprise – the Just Chatting category has surpassed all expectations with 828 million hours watched. The second place goes to legendary GTA V with 465 million hours watched, and the third – to League of Legends with 464 million hours watched. While we’re all about games here, it’s good news that a simple chinwag still has the edge. Source: Streamlabs.com Just Chatting has been the most viewed category on Twitch since Q3 2020. Despite an overall drop in hours watched on Twitch, the Just Chatting category grew by 2.4%, reaching its highest viewing rate ever. Source: Streamlabs.com In terms of age demographics, Twitch is dominated by younger users. Nearly three-quarters of all viewers and streamers are under 35. Here is the complete breakdown by age. Source: Statista.com There are an estimated 4.42 billion users worldwide who surf the Internet through mobile devices. With their help, they also view video content. For example, on YouTube, more than 70% of views come from mobile devices. Although Twitch does not provide statistics by platform, it is estimated that more than a third of all views came from mobile devices. The app has been installed over 100 million times on the Play Store. To a large extent, Twitch’s popularity is due to the fact that you can stream and watch streams from anywhere. It is available through a browser on any Mac or PC device, iOS and Android smartphones, and even consoles. How to Get Twitch’s Favor Do you think it’s impossible to break into these crazy numbers with your streams? But after all, an average of 2.5 million concurrent viewers gathers here every day. Why do you think your stream has no chance? There is always someone interested in watching your stream. The most important thing is to attract these people, to declare your existence. Key tip. Start with a list of the most popular games on Twitch and choose to stream the ones where you can showcase your extraordinary gaming skills or unconventional approach to the walkthrough. At first, statistics on the most popular games will be your best friend and advisor. Some games lose popularity over time, while others suddenly fall into the spotlight of viewers and streamers. It is important to understand that it makes no sense to try to broadcast games that are in the first positions in terms of views – you simply will not be noticed. But it’s also pointless to stream games that only you and their developers know about. You definitely do not want your cat to be your only spectator, and even then without much enthusiasm, do you? We have compiled two lists of games for Twitch: one will suit you if you already have a certain audience and you strive not only to increase it, but also to make money on it;and the second will be good for beginner streamers looking to make a name for themselves on this amazing platform with a lot of potential. How to Choose Best Games to Stream on Twitch Abstracting from the classification of streamers, let’s first just define what the purpose of your stream is. It may be just a desire to show your game and skills, or it may be a wish to turn streaming into a stable source of income. In any case, you should only broadcast the games that you like. Viewers will immediately feel fake if you play with sheer effort just because this or that game is popular. If you stream purely for yourself and don’t particularly strive to actively increase the audience of your channel, then almost any game will suit you, from AAA titles to indie projects or board games for companies. But if you want to stream professionally and make money from it, then you need to carefully analyze the statistics and choose games with an entry barrier that suits you. 8 Best Games for Professional Streaming on Twitch Note that this list has been compiled in accordance with the current position of games on Twitch as of November 2022 based on their average viewership. Grand Theft Auto V Number of average viewers: 163K Number of followers: 50.1M Grand Theft Auto V is a truly iconic open-world action-adventure game that has continued to grow in popularity since its release in 2013. GTA V is not only the most expensive game in development and marketing in history ($265 million) but also one of the most popular – in 2021, its combined sales on all platforms exceeded 135 million copies, second only to Minecraft. The latest update and the introduction of the multiplayer mode have further inflamed the passion for the game among streamers and viewers. After all, here we see an open world where you can do anything – go through a campaign, do business, and just explore vast territories. As of late, Twitch has had an average of 2,500 channels with over 170,000 monthly viewers who can’t deny themselves the pleasure of watching their favorite GTA stream. These numbers make the game one of the best games to stream on Twitch. If not the best. League of Legends Number of average viewers: 130K Number of followers: 32M League of Legends constantly competes with GTA V for the first place in the ranking of the best games to stream on Twitch. At the time of this writing, according to TwitchTracker, League of Legends gives way to GTA V with roughly 130,000 monthly viewers versus GTA V’s 162,000 viewers. This is one of the most played MOBAs and the most popular games on Twitch with a record 8 million concurrent players. It is distributed free-to-play and has a huge community around the world. During each round of the game, two teams of five players face off against each other on a special kind of map. Each player controls one champion character – these champions differ in characteristics and abilities and are better suited for a particular role in the team. During the match, champions earn experience points and gold, can acquire new abilities, improve their characteristics, and acquire items. In the main game mode, each team must destroy the enemy nexus – a special valuable structure on the map – and prevent the opposing team from destroying their nexus. At the same time, streamers can play, competing or teaming up with their viewers live. So it is not surprising that the game is confidently in the lead in this top. At this stage, we can see about 3,300 channels streaming LoL on Twitch with an average of 200,000 viewers per month. Apex Legends Number of average viewers: 88.8K Number of followers: 14.4M Released just 2 years ago, Apex Legends quickly found its audience, which appreciated the significant progress in the combination of multiplayer first-person shooter and battle royale. The game was developed in secrecy and was released suddenly, without any prior marketing campaign. The surprise aroused interest not only among potential players but also among popular streamers. Since its release, Apex Legends has been at the forefront of Twitch, surpassing its direct competitors Fortnite and PUBG to become one of the most popular games on Twitch. The team component in Apex Legends is worked out much deeper than in other representatives of the genre. So, it comes as no surprise that there is no solo mode here. Surviving alone is extremely difficult, and the developers in every possible way push players to interact between squad members. Unlike other battle royals, where all players control the same characters at the beginning of the battle, Apex Legends offers to choose one of the heroes with their unique abilities before the start of each match. The game also uses a ping system, unusual for the battle royale genre, – these are signals that can be given to teammates in a group to get their attention. When playing Apex, you don’t feel alone, even if the whole team is silent. The game boasts an impressive number of streaming channels – almost 5,500, with 88,000 viewers per month. Minecraft Number of average viewers: 86.6K Number of followers: 40.3M The most famous sandbox in the world, Minecraft is a huge space for complete freedom of creativity, limited only by the imagination of the players – they have to explore, interact, and modify a dynamically generated map, consisting of blocks of one cubic meter in size. There is no need to kill, survive, and hide here. Calm and enjoyable gameplay, simple yet polished gameplay is conducive to the pacifying contemplation, accessible even to the smallest children. This game is a pleasure to play and a pleasure to watch. This is a kind of Zen Island in our list of dynamic and brutal titles. For connoisseurs of meditative gameplay, this will be the best game to stream on Twitch. Over the past month, 71,000+ people have watched Minecraft streams on more than 2,400 Twitch channels. Valorant Number of average viewers: 80K Number of followers: 11M Valorant is another newcomer to the top streaming games on Twitch. Released in 2020, this multiplayer first-person shooter found its fans among esports players looking for a second chance after defeat or failure while trying to enter the Dota 2 and Counter-Strike: Global Offensive tournaments. Many Valorant players are former CS:GO esports players. The game attracts with the variety of its heroes and their capabilities. At the same time, Riot Games does not stop working on the creation of new heroes in order to diversify the gameplay and gaming features. Each of the fourteen characters has their skills and characteristics. This includes basic abilities, two purchasable abilities that can be found in the store with in-game items, and an ultimate ability that is earned through killing enemies and completing tasks. Now 3,700 channels on Valorant broadcast streams for 80,000 monthly viewers. Counter-Strike: Global Offensive Number of average viewers: 70.6K Number of followers: 31M Another old-school veteran with a succinct abbreviation, CS:GO is a multiplayer first-person shooter released in 2012. The game is competitive and very tenacious – it regularly holds tournaments with serious stakes. Unsurprisingly, it is one of the most popular games on Twitch – excitement combined with dynamics is always a win-win recipe for gathering a large audience. Many are wondering what the secret of the popularity of this game is and how it maintains a consistently high position at the top of Twitch. There can be many answers: nostalgia for the first games in the series, the ability to choose skins for the character’s outfit, a huge number of game modes, and the enthusiasm of unofficial modders and map makers. Twitch currently can boast about 1,300 CS:GO channels with an average of 150,000 viewers per month. Call of Duty: Vanguard Number of average viewers: 70K Number of followers: 310K Piping hot, Call of Duty: Vanguard is the eighteenth first-person shooter in the Call of Duty series. Released on November 5, 2021, the game has already overtaken its predecessor Call of Duty: Warzone in terms of the number of channels (5,200 versus 2,300) and the average number of viewers (112,000 versus 36,000). The plot of the campaign takes place during the Second World War. The game features four theaters of war: the Western Front in France, the Eastern Front in Stalingrad, the Pacific Theater, and the military campaign in North Africa. There are 20 maps available in multiplayer: 16 for the classic 6v6 format and 4 for Champion’s Hill mode. With the release of Season 1, content from Vanguard will be integrated into Call of Duty: Warzone – perhaps this will have a positive effect on restoring the streaming popularity of the latter. As we’ve already said, Call of Duty: Vanguard is broadcast on 5,200 channels with an average of 112,000 monthly viewers. Fortnite Number of average viewers: 68K Number of followers: 78.5M At this stage, Fortnite remains number one among the top streamed games on Twitch in the genre of battle royale. This is a free multiplayer game that in a short time has become a real cultural phenomenon: the total number of players exceeded 350 million, which is an incredibly impressive result, given the artificial restrictions for iOS. Initially, its audience was children and youth up to 25 years old. But now people of all ages play it. The ability to create a unique look for yourself with a huge number of unique and stylish skins, purchased with in-game currency or received as a result of completing the Battle Pass quest, has made many players simply go crazy for this game. Our team is doubly pleased that our concept artists had a hand in creating bright and attractive skins for the new season. Fortnite’s roughly 4,500 streaming channels attract an audience of 64,500 monthly viewers. How to Choose Game if You Just Start Streaming With the sheer scale of this happening and the multi-million audiences of most popular games on Twitch suitable for professional streaming, it makes sense to come down to earth and look at games suitable for the aspiring streamer. Not only will they give you the green light to start your streaming journey, but also help you gain an audience. 8 Best Games for New Streamers Note that games for beginners do not always equate to indie titles or fun board games. Here you will also see some of the big games that have left the trend list but have managed to stake out a large audience of fans. Old School RuneScape Number of average viewers: 7.3K Number of followers: 1.1M Runescape used to be one of the best games in the MMORPG genre along with Lineage II and World of Warcraft. This project was launched back in 2001 and immediately managed to win the hearts of fans of the genre. The game is distinguished by its accessibility and simplicity, as well as a variety of in-game content. Old School RuneScape was released in 2013 with a bunch of new features, but still retaining everyone’s favorite atmosphere. OSRS viewers are older players who remember the first Runescape and remain loyal to it. Old-school nostalgic motifs are usually the strongest and longest-running, so they can easily be used to get an audience that will be grateful to the new streamer for immersing themselves in the past. There is only an average of 1,510 channels with about 7,300 viewers, which means that the competition is not so great. This gives the novice streamer the opportunity to become visible in a fairly short time. Gwent: The Witcher Card Game Number of average viewers: 782 Number of followers: 725K Trying to break into the Witcher 3 streamers is a hopeless business, because the niche is oversaturated. But starting streaming around The Witcher – or rather, the in-game Gwent mini-game – can be a great idea. Gwent has a fan base that enjoys watching tournaments with pro teams and rewards, as well as the tricks of aspiring streamers who decide to play with friends. After developing their channel a little, novice streamers will be able to switch to streaming The Witcher 3 itself, with an emphasis on Gwent. Last month, there were only 15 channels with an average audience of about 782 people. If you show an excellent game, you can quickly reach the top positions. Star Wars: The Old Republic Number of average viewers: 340 Number of followers: 316K Star Wars: The Old Republic is one of the rare sci-fi massively multiplayer online role-playing games on the market. Released in late 2011, the game was the first fully voiced MMO. Currently, there are versions in English, French, and German. The events in the game take place 300 years after the Knights of the Old Republic games. During the game, players participate in dynamic multiplayer dialogues in which all members of the group must agree on the content of the solution since the answer often determines the further course of the mission or even its outcome. In the game, you can stand on one of the two sides of the conflict – the Jedi or the Sith, to swing your lightsaber to your heart’s content. Besides these characteristic classes, you can also choose from several others. What makes it one of the best games to stream for newbies is its very welcoming streaming community. Not many Twitch channels stream this game – 33 with an average of 340 viewers per month, so this is perfect for new streamers. Dota 2 Number of average viewers: 50.7K Number of followers: 15.3M This is another legendary multiplayer online battle arena team game developed by Valve Corporation. The game is a sequel to DotA, a custom modification map for Warcraft III: Reign of Chaos and the Warcraft III: The Frozen Throne add-on to it. The game depicts a battle on a special kind of map. Each match involves two teams of five players controlling heroes – characters with different sets of abilities. To win the match, the team must destroy a special fortress belonging to the enemy side and protect their own fortress from destruction. Dota 2 operates on a free-to-play model with micropayment elements. Dota 2 is an active esports discipline in which professional teams from all over the world compete in various leagues and tournaments. Premium Dota 2 tournaments have millions of dollars in prize pools that have become the largest in esports history. Twitch has about 1,000 channels with an average of over 50,000 viewers. Both nostalgia and great competitive spirit play their part here, which make Dota 2 one of the best games to stream for new streamers. Hearthstone Number of average viewers: 22.5K Number of followers: 9M Hearthstone is an online card game based on the Warcraft universe released in 2014. The main goal of the game is to collect your card collection, which is replenished by purchasing sets of cards or receiving them as a reward. Players can also get new cards by purchasing add-ons or playing the downloadable single-player Adventure mode. Its gameplay is completely different from Gwent, but interesting in its way. The game features interesting tournaments with nice rewards. In addition, it often allows players and spectators to obtain special items in other Blizzard games. In terms of viewer count, Hearthstone currently has about 22,500 viewers watching 176 different Twitch channels. Stardew Valley Number of average viewers: 1.5K Number of followers: 1.2M Stardew Valley is an RPG-based farming sim for streamers who hate gunfire, violence, and stress. Here you will find pixel graphics dear to the hearts of many and the opportunity to develop your farm in a huge variety of ways. Stardew Valley was created by enthusiastic American developer Eric Baron. In 2016, in the first two months after its release, Stardew Valley became one of the best-selling games on Steam: in just two weeks, over 400,000 copies of the game were sold through Steam and GOG.com, and by the beginning of April 2016, this number exceeded one million. According to Valve, Stardew Valley ranked among the 24 most grossing games on Steam in 2016. A vibrant community of mod creators sprang up around Stardew Valley – various enthusiasts, regardless of the developer, created additional objects and textures that could be incorporated into the game. 154 channels on Twitch broadcast this game, 1550 monthly viewers are happy to watch streamers’ farming chores. The competition is not great, but the audience is huge, so there is every chance of getting your own group of loyal viewers. Ori and the Blind Forest Number of average viewers: 114 Number of followers: 137K You can stream not only multiplayer or simulation games. High-quality platformers deserve attention too, especially if they provide the player with a serious challenge that is fun to watch, and a beautiful picture that delights the eye and satisfies aesthetic needs. Ori and the Blind Forest is one of those platformers that stands out of hundreds of thousands and and sits at the top of the list of the best games in the genre ever released. The game features incredibly beautiful graphics, a stunning fairytale atmosphere, charming, unearthly music and, at the same time, a rather tough challenge. The game is full of traps and tricky areas that require attention, incredible concentration, and sleight of hand. Many players, falling for the innocence and fabulousness of the picture, tore their hair out, dying for the hundredth time in a particularly difficult place. It is especially interesting to watch experienced players go through the entire game without death – players are ready to watch such a unique spectacle for hours. 16 channels and an average of 114 viewers per month is not that much – just what a novice streamer needs. However, keep in mind that this game requires nerves of steel and acquired skills to keep viewers really interested in watching your playthrough. If you have it and you love beautiful platformers, where graphics, sound, and atmosphere merge in a kind of heavenly harmony, then both you and your viewers will get real pleasure from the stream. PUBG Number of average viewers: 9K Number of followers: 35.1M Love challenging games but afraid of getting lost in the endless streams of Fortnite? Then try PUBG. In 2017, this battle royale game just blew up the market and caused a huge number of analogues to appear. Of course, there were royal battles before it, but none of them achieved such popularity. Unlike Fortnite, PUBG gives you a choice of different maps: two large maps for tactical gameplay and Savage for quick play. PUBG has a more realistic arsenal of weapons – here you can even use the scope for long-range shots. PUBG was heavily influenced by the military simulation Arma 3, which the developers were guided by. Due to the emergence of a large number of competitors, PUBG has lost ground a little, but it still boasts 600 channels on Twitch with approximately 9,000 viewers per month. The game has loyal fans who consider it a trendsetter of the battle royale genre and do not accept analogues, so a novice streamer has a very real chance of finding a good audience. Bonus Game: Heroes of Might and Magic III Number of average viewers: 4.7K Number of followers: 198K If you think this iconic turn-based RPG strategy will fly past this list, here’s our answer! Heroes of Might and Magic III, which was released back in 1999 and became the best game in the series, despite the improved graphics of new parts, has a huge community of loyal fans who install the game on state-of-the-art computers and immerse themselves in the unique, inimitable, and soul-enveloping atmosphere of Erathia. The game has incredible fan support. It was the independent team HotA Crew who created the Horn of the Abyss add-on, released on December 31, 2011, which breathed a new life into Heroes of Might and Magic III. It also lowered the bar for newcomers, bringing in a new wave of younger fans to the game. Heroes of Might and Magic III is streamed regularly. The game has active Polish, French, Spanish, and Chinese streamers. About 32 channels are watched by 4,700 viewers monthly. If you love Heroes with all your heart and know how to play it, then this niche is still promising. And it seems that it will always be promising. After all, a new fraction, the Factory, will soon appear. Heroes forever. Universal Tips for Successful Streaming That’s all folks! As a final chord, let’s highlight a few recommendations that will help you gain a foothold in the new position of a gaming streamer. Make a schedule and stick to it Show your style Don’t be silent! To become part of your audience’s daily routine, you must communicate in advance when you intend to stream. Going to the theater, you buy a ticket for a certain time, and do not hang around the theater all day without a single information about whether something will happen today or not. The same goes for the stream. Don’t try to copy the playing styles of popular streamers, otherwise, what’s the point of viewers watching you? Play the way you are used to, the way you like it – it can set you apart from other streamers and shape your style. The main thing is to do it dynamically, as the viewer’s attention will decrease as your level of monotony increases. Your communication skills will make or break you. People are drawn to specific streamers not only because of the games but also because of their approach to interacting with the audience. Comment on the walkthrough, joke, chat with viewers, listen to their advice, and be sure to thank all new subscribers and those who send you donations. How to Make Money on Twitch: In a Nutshell A streamer has two main ways to make money on Twitch: through partner and affiliate programs; through advertising. Joining an affiliate scheme is directly related to the number of subscribers and the regularity of the content. The path to Affiliate includes 4 achievements: Get 50 followers.Stream 8 hours.Stream on 7 different days.Average of 3 viewers (concurrent views, including raids). Partnership with Twitch is a level up after fulfilling the terms of the affiliate program. The path to Partner includes 3 achievements: Stream 25 hours.Stream on 12 different days.Average of 75 viewers (concurrent views, excluding suggested, raid, and embedded views). Income varies greatly depending on the streamer. But Business of Apps estimates that experienced streamers can earn an average of $3,000 to $5,000 a month from an affiliate program by playing 40 hours a week. In terms of ad revenue, the average streamer earns roughly $250 per month for every 100 subscribers. Additional Hint: How to Choose the Best Games for a Specific Time If you’d like to see a larger selection of streaming-friendly games, check out Twitch itself. The TwitchStrike resource to determine which games are best to stream for your audience size and language. You will also receive a heatmap to help you navigate when is the best time to stream a certain game to Twitch. Explore this resource to discover which games are worth jumping into and which ones are time to quit. Source: TwitchStrike.com The Bottom Line Despite a large number of reviewed games, tips, recommendations, and other things, you and only you choose your best game to stream on Twitch. If it so happens that none of the games listed here has won your heart, you should not faint or abandon your venture – there is an endless number of games in the world, and the list of top positions is not limited to the first eight. Perhaps, having undertaken to stream an unknown game, it is you who will become the trigger to boost its popularity – why not? The main thing is to be yourself and do what you like. Good luck conquering Twitch!
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Best 3D Modeling Companies in 2022: 10 Top Picks with Verified Expertise
Best 3D Modeling Companies in 2022: 10 Top Picks with Verified Expertise
3D modeling is the process of using software to render a three-dimensional object or shape. The created object is called a 3D model, and such 3D models are used in various industries: film production, television, video games, architecture, construction, scientific and medical industries, as well as in product design. The main process of modeling is connecting sets of points with lines and polygons to create wireframes. The most popular 3D modeling software is 3dsMax, Blender, ZBrush, Maya, SketchUp and many others. In turn, they are divided into more advanced and complex ones and those that are better suited for beginners. The former, for example, include 3dsMax, and the latter – TinkerCAD or 3D Slash. Why Choosing Correct 3D Modeling Firms is so Important? 3D models are an integral part of high-quality presentations, technical documentation, entertainment products, as well as the basis for creating a product prototype. Speaking about the areas of application of 3D modeling in more detail, the following can be distinguished: Production. It is impossible to imagine modern production without pre-production modeling of products. In order to start production, it is necessary to create a 3D model of the object. On its basis, using rapid prototyping technologies (3D printing, milling, molding of silicone molds, etc.), a realistic prototype or sample of a future product is created.Advertising. Three-dimensional graphics are indispensable for the presentation of the future product. After 3D visualization, the resulting model can be used to design packaging, website, presentation or to create outdoor advertising, POS materials and design of exhibition stands.Urban planning. With the help of three-dimensional graphics, the most realistic modeling of urban architecture and landscapes is achieved with minimal costs. Visualization of building architecture and landscape design allows investors and architects to feel the effect of being in the designed space. That allows you to objectively assess the merits of the project and eliminate the shortcomings.Video games. The first comprehensive 3D games appeared in the mid-90s of the last century. Now it is 3D games that are the top product of the entertainment market. In professional programs, experienced specialists manually draw three-dimensional landscapes, hero models, animate created 3D objects and characters.Cinema. The entire modern film industry is focused on 3D cinema. For such filming, special cameras are used that can shoot in 3D. In addition, individual objects and full-fledged landscapes are created using 3D graphics for the film industry.Architecture. The technology of 3D modeling in architecture has long proven itself from the best side. Today, the creation of a three-dimensional model of a building is an indispensable attribute of design. Based on the 3D model, you can create both a prototype repeating only the general outlines of the building and a detailed prefabricated model of the future structure.Interior design. As for interior design, with the help of 3D modeling technology, customers can see how their home or office space will look after repairs or redesigns, as well as think over a completely new design and evaluate it even before new furniture is purchased and repair work has been carried out.Animation. With the help of 3D graphics, you can create animated characters, make them move, and also, by designing complex animation scenes, create a full-fledged animated video. Regardless of the purpose for which you need a 3D model, this 3D model should be of the highest possible quality. After all, it depends on this how the future production will take place, how the customers or players will react, or what the budgetary framework of the future project is. Therefore, when choosing 3D modeling companies, you must weigh the pros and cons. The expertise of the selected modelers determines the success of your modeling project. How to Choose Most Reliable 3D Modeling Studio? Choosing any contractor is a scrupulous study of the 3D modeling companies that interest you and their profiles on various resources. We are primarily interested in three key positions: Range of Services   The range of services available will help you see if your chosen 3D modeling studio can help you. We remember that there are many types of 3D modeling, and it is unlikely that the studio covers all of them and creates architectural visualizations, models for games, and prototypes for industrial details. This requires too diverse specialists, and the desire to cover everything at once does not inspire confidence. Portfolio The next stage of testing the competence of a 3D modeling studio is the study of the portfolio. Each service presented in the company must be confirmed in the form of an example of the work performed. Even when most projects are under the NDA, there are always some that can be shown. As a last resort, studios purposefully create models for a specific type of service in order to demonstrate their skills. Years on the Market   The number of years on the market in itself is not proof of anything, but it can be very revealing for a general understanding of the 3D modeling studio. If a company has been operating on the market for a long time, but it has a small number of works in its portfolio, there are no client reviews and profiles on independent sites, then most likely there is no point in contacting it – it does not care about its reputation or about building up its client base nor about a decent presentation of their services. Starting a partnership with a 3D modeling studio that has emerged relatively recently can also be risky. Most likely, modelers will try to impress you, but they may lack the experience and knowledge of the specifics of the industry you need. We offer you a list of specially selected 3D modeling companies of different specializations. They passed our verification according to the above 3 criteria and proved themselves to be worthy partners. Selection Methodology While selecting the following 3D modeling companies, we have focused on their websites and profiles on independent platforms such as GoodFirms, Clutch, DesignRush and others. We have researched the range of services and the portfolio confirming them, client reviews, the list of tools used, as well as the procedure for accepting an application if there is relevant information. Professional 3D Modeling Companies with a Proven Track Record Kevuru Games Location: Ukraine Established: 2011 Employees: 350+ Specialization: game modeling The Ukrainian studio Kevuru Games offers 3D modeling services for gaming products and any other projects, one way or another related to the gaming component. The company includes several 3D divisions, each of which is responsible for its direction of 3D modeling – environment. The studio has a rich portfolio of realistic 3D models of assets, and especially characters – experienced character artists here create AAA-level models. One of the most prominent highlights is the creation of 3D characters for Star Wars: Tales from the Galaxy’s Edge. There are individual artists who have vast experience in solid surface modeling, and there are also specialists in 3Nitro. A team of experts in this field are ready to create 3D interior and exterior, skillfully model furniture, fashion products and packaging, as well as create drawings of the required level of complexity and detail. Gamify with us and take your product to the next level of engagement Go gamified Wow-How Studio This Ukrainian studio specializes in the full cycle of animation creation. In turn, this cycle also includes the creation of 3D models, if you are interested in an animated 3D video. A large number of producers and motion designers work here – they will create for you the product you are interested in from scratch, regardless of its complexity and purpose. So if your request includes the creation of 3D models for video content and its further deployment, then you are definitely in the right place. Ufo3D This 3D modeling studio is engaged in creating visual materials for the production and promotion of various products. The key service is 3D modeling. The company offers to create models for marketing, commercial and production purposes. The company’s track record already includes more than 1000 completed projects. Among them, you can see models of furniture, jewelry, appliances, electronics and fashion products. This 3D modeling studio will be an excellent partner for creating product models that already exist or are just planned to be launched into production. NBY IT Solution With many years of experience in 3D, NBY IT Solution is ready to provide services in the field of 3D modeling, rendering, visualization, animation and design. These areas relate to the gaming industry and the creation of models for games, as well as architectural modeling of buildings and commercial modeling of various products. Despite the large number of services offered, the company successfully copes with the distribution of competent specialists for specific tasks and successfully completes projects on time. It will not offer you AAA-grade graphics, but it will be able to implement simpler graphics tasks well or create a high-quality model of an existing product. At the same time, the prices here are much lower than in other similar studios. Miracle Studios This Indian company is engaged in 3D modeling both for games and for commercial purposes. In particular, here you can order 3D models of your products for listing on Amazon and other trading platforms. Modelers also develop 3D models for AR/VR-based applications, tutorials and simulators, and more. More emphasis is placed on stylized 3D models for games. This 3D modeling studio can both work with ready-made concepts from the client and create individual concepts for your project after a thorough discussion of your needs and goals. If necessary, the studio prepares the model for future animation. 3D-Ace Studio 3D-Ace is the Ukrainian division of the Program-Ace company for the production of 2D/3D content. Particular emphasis is placed on low-poly and high-poly 3D models of varying complexity and purpose. The company’s 3D modelers have over 10 years of experience working with models for such fields as marketing, architecture, education and manufacturing. The studio works on models for 3D visualization of products, 3D catalogs, virtual tours, simulators, etc. There are also specialists for creating game models for Unity and Unreal engines. The portfolio is quite extensive and confirms that the studio has dealt with both product modeling and games and has expertise in both directions. Game modeling is dominated by asset, vehicle and building models, while commercial modeling is dominated by furniture and appliances. Take a closer look at this studio if you see the item you need in the above list. Zatun This Indian 3D modeling studio is completely dedicated to game art. Despite the relatively small staff, the company boasts a fairly large portfolio of 3D characters, vehicles, assets and objects for the environment. All game models are adapted to the game engine you need and, if necessary, are prepared for animation. As for the areas of special pride, these are models of military equipment, weapons and equipment – in the company’s portfolio, you will find many impressive samples. ThePro3DStudio ThePro3DStudio is an American 3D visualization company for e-commerce, architecture, education, advertising and manufacturing. The small age of the studio is not a drawback – it has already accumulated many positive reviews from clients and a large number of cases. The key directions of the company are 3D product modeling and rendering, furniture modeling, creation of 3D designs ready for printing, interior and exterior modeling, as well as 3D sculpting. In terms of products, the company dealt with models such as gadgets, home appliances, electronics, medical equipment, and fashion objects and home decor items. The studio’s portfolio is especially distinguished by its interior designs – they are diverse, visually appealing and well-designed. 3DDevice This is a Ukrainian company fully focused on 3D – it sells 3D printers and scanners, as well as creates 3D models that can then be printed on a 3D printer. This is the main specialization of the company in the 3D modeling service – the creation of models for 3D printing. In addition, the studio is engaged in 3D modeling based on drawings, sketches and real objects, 3D modeling for medical purposes, as well as architectural 3D modeling. In the portfolio of the 3DDevice studio, you can find a huge number of examples of prototyping, small-scale production and 3D printing of plastic parts created on the basis of 3D models. VegaCADD Custom modeling of furniture and various products is the main service of the American studio VegaCADD. Local specialists are also ready to prepare created models for animation, create a virtual tour, walkthrough and 3D architectural floor plans for interiors and birds-eye rendering for exteriors. The models created in the studio can be used in the architectural, commercial and advertising spheres. 3D modelers here have many years of experience and an excellent understanding of the specifics of 3D modeling to create the perfect product or architectural design. The studio’s portfolio includes many worthy examples of furniture modeling and 3D rendering of interiors and exteriors, which can be considered a key specialization of the company. How Kevuru Games Will Help You Achieve the Best Results Kevuru Games is primarily a game company, so here you will find the best specialists in game 3D modeling. At the moment, the company is already 10 years old, and 3D modeling is one of its strongest departments. It brings together both experienced industry old-timers with 20+ years of experience, as well as young and incredibly talented 3D artists. They satisfy the needs of such world-famous publishers as Lucasfilm, and their personal projects fall into the Featured Gallery of such resources like ZBrushCentral. Moreover, our artists are happy to share their experience, as well as give valuable advice and recommendations to beginners in publications on various authoritative resources. In addition to a powerful 3D character department that creates models for games like Star Wars, Kevuru Games boasts a large
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Halloween Celebration at Kevuru Games
Halloween Celebration at Kevuru Games
It’s time for the scariest day of the year! It is today that people experience an incomprehensible, but completely irresistible need to lift the veil of secrecy over their hidden essence and release it to freedom. Not for long. So welcome to the freak show of distinctive, impressive, and incredibly expressive Halloween images from the Kevuru Games team. Trick or treat!
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2022
Top 10 Experienced & Inspirational Character Design Studios in 2022
Top 10 Experienced & Inspirational Character Design Studios in 2022
We are not reinventing the wheel if we say that character creation is an art of its own that is valued in a special way. Of course, all kinds of art are important in a video game, and the environment always sets the right mood and atmosphere. But the character is the player’s avatar, this is the point of contact between the player and the game, this is a temporary virtual incarnation of a person who has decided to spend some time in a radically different world. A well-developed character is a person with his, her or even its own past, temperament, characteristics, pains, fears, preferences, advantages and disadvantages. And if writers outline the image of a character with the help of words that evoke images, then a character artist outlines the image of a character with the help of images that evoke (in a successful scenario) words. If writers outline the image of a character with the help of words that evoke images, then a character artist outlines the image of a character with the help of images that evoke words. What is a good character artist? Someone who was able to tell the story of a character through the smallest details of his or her appearance. The main weapon of artists is the visual, and it depends on how they know how to manage it, whether this character will fall directly into the player’s heart or be forgotten in five minutes. Drawing a character beautifully and realistically is not all. The character’s appearance should not be silent and demand admiration only for its gloss, polished to perfection. The character’s appearance should speak, and speak a lot. The more thoughts, associations, guesses and assumptions a person has when looking at a character, the better this character is worked out. So this character is really alive. What is a Character Design Company? Characters are expectedly created by character artists. The habitats of such artists can rightfully be considered game art studios or companies completely focused on creating characters. It must be understood that although we are talking about game characters, they can be created for other purposes and directions. Characters are also created for the film industry and advertising goals. There is such a thing as a mascot – a character personifying a brand and presenting its products and services to customers. Creating a character for a movie, commercial, or game are completely different things. Therefore, when choosing character design studios, notice in which direction they work and what kind of characters they are creating. Why Choosing Character Design Services is so Important? Character creation is not cheap. This requires a thorough study of the concept, background, temperament, unless, of course, you want to get an impressive result that will work. Therefore, before starting this business, you need to understand exactly what result you want to get, what emotions the character should evoke, what his or her role in your product will be. The choice of the
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Kevuru Games on the IT HR Forum
Kevuru Games on the IT HR Forum
Our colleagues are constantly developing, learning and improving their professional skills! Recently, the HR and recruitment department of Kevuru Games visited the IT HR Forum – the largest professional conference in Eastern Europe for IT HR and recruiters. The event was rich in interesting topics and speakers, so our colleagues received a great boost in modern tools of sourcing, recruitment in the US and European markets, prioritization of positions and candidates and much more. And already put the knowledge into practice!
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1947
Star Wars: May the Force of 3D Character Design Be With You [Case Study]
Star Wars: May the Force of 3D Character Design Be With You [Case Study]
A long time ago in a galaxy far, far away, with the light hand of George Lucas, a media franchise was born that was destined to turn the previously boring genre of space fiction upside down and be firmly imprinted in the memory of many generations. It’s about Star Wars – not just a space opera, but a whole universe that has absorbed millions of enthusiastic viewers and players and is constantly serving as a source of incredible inspiration. About Star Wars – not just a fantasy saga, but a cultural phenomenon that can reach any audience with the relative simplicity of the story itself. About Star Wars – not just a collection of films and games, but the most powerful cult work that sets the bar for all the fantastic stories in the world. Time for statistics. Star Wars is: The second highest-grossing franchise in history.The fifth highest-grossing media franchise.The first of the most influential fantastic universes, uniting people and changing their worlds. Not to mention the number of games for PC, consoles, and mobile devices based on the universe, the number of which has long exceeded one hundred. One of which we were lucky enough to touch from the inside. And before we completely turn our storytelling into an ode to the franchise, it’s time to make a statement – Kevuru’s 3D team was honored to work on three characters for the new immersive VR-based game Star Wars: Tales from the Galaxy’s Edge. And we really want to talk about it. GOAL CHALLENGE TEAM COMPOSITION Creating 3D characters in accordance with the provided concepts Create 3D models of warriors and droids with alternate armor colors. BizDev managerProject manager Lead 3D character artist 3D character artists Initial Data Star Wars: Tales from the Galaxy’s Edge is a project by Lucasfilm’s ILMxLAB effects studio popularizing interactive storytelling through virtual reality and mixed reality. The game is made in the genre of action-adventure in virtual reality, in which the player has to go into the wilds of the planet Batuu and plunge into a semi-open world with the main plot, side activities, resource gathering, and impressive shooting mechanics. The player takes on the role of a droid mechanic who finds himself at the wrong time and in the wrong place and incites the wrath of the local Guavian Death Gang. Pursued by a group of mercenaries, the hero is forced to find a way to fight back the army of pirates, along the way helping iconic characters of the Star Wars universe in the fight against the resurgent Empire. The game is currently exclusive to the Oculus Quest handheld helmets. Workflow In addition to the Guavian security soldier, which was created as part of the test task, we needed to model two characters: the human Boggs Henchman and the Attsmun Industries Droid. Working on a human meant modeling organic textures, while a robot was a hard surface object with metal and mechanical parts. At the beginning of the work, the pipeline was approved, in accordance with which a specific task was coordinated at each stage. At the first stages of blocking and high poly, calls with the client took place every day: we made daily delivery of the results of our work and immediately implemented the necessary edits and updates. Working in this format, we could instantly understand what the client wanted from us and quickly implement the necessary corrections without wasting time on interpretations that did not coincide with the client’s vision. Later, when the process was completely stabilized, we called up once a week. The daily progress check remained unchanged so that the client could see what we were doing during the working day. The results were delivered through Lucasfilm’s dedicated internal system. It provided complete security and control over the storage of information. The feedback process was built in the format of edits on top: we shared our assets as screenshots, and the client displayed the necessary edits right on top of these screenshots, like on a whiteboard. Thus, we could easily see where where we went wrong with element spacing or placement and quickly correct the model. The stages of creating the models were standard: we evaluated the work, agreed on the estimate, approved the team, assigned tasks, and started working. The production consisted of 6 phases: Blocking. Creation of the general proportions of the character’s body, the length and width of the arms, legs, head volume, and more.High poly. Work on the details, from the clothing of the human character to the knots and mechanical connections of the droid.Retopology. Model optimization for better gaming performance in polygon reduction format.UV mapping and baking. Transferring a volumetric form to a plane to prepare the model for texturing.Texturing. Applying desired textures: three color options for Boggs Henchman and two for the droid.Levels of detail. Creation of several variants of characters with different levels of detail, which are switched depending on the distance of the object from the virtual camera. After the end of the work, the client suggested adding us to the credits as a production team. It was not just a pleasant gesture for us, but a recognition of equal partnership. And it was logical, given that throughout the project we worked in the most polite and respectful atmosphere, where each artist was considered and appreciated as a master of his craft. Value Delivered After a month of intensive work, our team succeeded in creating authentic models that completely satisfied the client. Thanks to a finely tuned LOD creation process, the models were ideally optimized for maximum performance in VR, which was known to require rendering from 90 frames per second for each eye. Each character and detail of his appearance was created in accordance with the specifics of his game role and biography. So, the droid, as an expensive mechanism with a high level of maintenance, looked very well-groomed. However, due to its combat nature and the need to often move off-road, it had certain stains and scratches on the bottom of the legs. Star Wars: Tales from the Galaxy’s Edge was released on November 19, 2020, and received a warm welcome. Players and critics alike commented on the diverse and dynamic game world, great immersion, wonderfully written dialogue, and great, well-crafted graphics that harnessed the full potential of Oculus Quest and Oculus Quest 2. Noting the rather clear hint of a sequel and the high likelihood of future DLCs, players expressed a strong desire to continue their game journey, complaining that the end credits appeared too soon. Volumetric Bottom Line Working with Lucasfilm has left a lasting impression on our 3D team. Each of the artists is a fan of the Star Wars franchise and has their own top films, games and sources of inspiration related to this universe. The understanding of its specificity and the feeling of great respect for it gave impetus to the most enthusiastic and painstaking creation of models that fit perfectly into the environment. Character work has always been special to us. After all, this is not just the creation of an abstract model, but the embodiment of individuality, a personality with a unique history, character, behavior, and reaction to what is happening. Every nuance of the biography is reflected in certain details, every battle leaves its mark. To touch the legendary universe from the inside is a responsibility and an honor on a literally cosmic scale, and we are extremely grateful to Lucasfilm for their trust and amazing cooperation. Being part of a world-class project, working on a franchise that generations grew up with, was an incredible adventure that we would like to repeat again. And now it’s time for new challenges and game worlds. Perhaps yours? Be sure to contact us if you already have an idea on ​​how to add fire to the gaming industry, be it a formed concept or a vague image. We’ll advise, design, shape, polish your intent, and together launch a brand new product that – who knows – may also turn someone’s world upside down.
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Time for GDC: All About the Event and Kevuru Games’ Participation
Time for GDC: All About the Event and Kevuru Games’ Participation
Game Developers Conference is an event that speaks for itself – game developers gather here, industry-important issues are resolved and ideas are exchanged. The future of games is inspired by the conversations of all those involved in game creation, from artists to testers, who lecture and participate in discussions. This year’s virtual format includes many performances in various formats such as Devnotes, Awards, Music Concerts and Special Sessions. GDC offers 5 days of training from July 19th to 23rd, led by experts on key game development topics. Participants will have the opportunity to look into the future of games, learn about new methods and discover new approaches to creating games in the areas of design, programming, marketing, team management and much more. We are one of the sponsors of the event and we encourage you to quickly register on the Swapcard Platform, which is the virtual base of the event. There you can watch lectures, take part in discussions and make appointments with companies of interest to you. So see you there! About Game Developers Conference Game Developers Conference is a weeklong celebration of the gaming arts, craftsmanship, and game development business that provides developers with a unique opportunity to learn about advances in this area. This event is notably shaking up the industry, bringing together a lot of developers who have something to discuss and show, as well as ask for advice or try to sort out pressing problems together. The history of the conference dates back to 35 years ago, when 25 developers gathered for an informal meeting in the living room of game designer Chris Crawford. Originally focused on PC games, GDC has grown and diversified along with the gaming industry to include multiple platforms: consoles, mobile and handheld devices, tablets, online games, as well as the use of VR and AR technologies for games. In 2016, GDC celebrated the 30th edition of the conference. Year after year, GDC continues to define market innovation and look into the future of gaming. Some of the key features of GDC include: Extensive selection of lectures, panels and round tables.Showcasing the latest game development tools and services from leading technology companies such as Amazon, Epic Games, Google, Intel, Nvidia, Oculus, and Sony.Dedicated communities where GDC members can take a break from all the learning to relax and meet new people in themed areas for playable indie games, retro games, alternative controllers, and more.Two awards ceremonies: The Game Developers Choice Awards dedicated to the best games and developers in the industry, and the Independent Games Festival to celebrate the most innovative and exciting projects in indie game development. A separate noteworthy aspect of the GDC is its responsive approach to sustainability. Their initiatives in this area include working with leading environmental organizations to reduce the conference’s carbon footprint, printing as much signage as possible on recyclable materials, using LED lighting and Energy Star-rated technology, and more. About Kevuru Games Kevuru Games is a gaming outsourcing company that has been creating game art and developing games for PC and mobile devices for over 10 years. Our main creative driver is love for games and our work, so we are scrupulous and inspiring at every stage of game creation from conceptualization to post-production. Thanks to the boundless product impulse, high professionalism and an irresistible desire to do something unusual, our team has become a reliable partner for many of the world’s leading publishers: Epic Games, EA, Lucasfilm, Bandai Namco and others. We have taken the desire to create beyond the limits as our motto and are always happy when our work makes the game world brighter. Don’t hesitate to contact us: we will help you dot the i’s and cross the t’s and bring your idea to life in the best possible way.
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Cross-Platform Game Development: When Versatility Matters
Cross-Platform Game Development: When Versatility Matters
Until recently, cross-platform development meant creating games for PCs and consoles. Now mobile devices have joined this list. This is the most dynamic and fastest-growing segment of the gaming market with great prospects. Of course, console exclusives will remain, as will PC-only games. But the future lies in cross-platform development. About 2.6 billion mobile players exceed 1 billion PC players and 603 million console players combined. It is irrational to miss this opportunity. Therefore, today we are talking about multi-platform game development so that everybody knows. Source: Newzoo.com What is Cross-Platform Game Development? It would be unwise to delve into a topic without a basic definition – perhaps someone has doubts about their knowledge. Cross-platform game development is the creation of a game that can run on multiple platforms at once. How does cross-platform development work? Unlike native development, which uses official tools provided by the developers of the system for which the game is being created, cross-platform development requires different software to help adapt one code for multiple systems. So the code base is the same for all developers. And to create platform-specific parts of the game, various software development kits, scripting languages, software libraries, and game engines are used. Cross-platform development is complex and multifaceted. This requires much more attention to detail. When releasing a game on multiple platforms, it’s easy to miss the nuances. Линия слева от текста .line { border-left: 2px solid #08BEB2; /* Параметры линии */ margin-left: 0px; /* Отступ слева */ padding-left: 20px; /* Расстояние от линии до текста */ } Interesting fact. The reputation of many publishers of highly anticipated games has suffered greatly due to the fact that they did not conduct proper testing and missed a lot of bugs and errors in the final console version. At the same time, the PC version turned out to be quite acceptable. The key to successful multi-platform game development can be choosing the right game engine. There are well-known options, and there are less common engines that do the job just as well. Our task is to review the best cross-platform game engines and give each of them an unbiased assessment. Benefits of Cross-Platform Game Development If someone still has doubts about the benefits of cross-platform gaming and questions “Why do I need all this?”, then we have an answer. Maximum coverage of the target audience. If you know that your potential gamers use both PC and console for gaming, not to mention mobile devices, then covering all types of devices will help you reach a wide segment of users.Accelerated development process. If you plan to release a game on multiple platforms, then it is better to do it right away than to create a separate game for a PC, and then adapt the finished product for mobile devices.Fast time to market. Bringing a cross-platform game to market is much easier. It is enough to take into account a number of requirements set by stores. The game attracts the interest of several segments of players at once, thus spreading much faster. Of course, cross-platform game development comes with its challenges. If the interface display for console and PC games is not very different, then there may be difficulties when adapting the game for mobile devices. Линия слева от текста .line { border-left: 2px solid #08BEB2; /* Параметры линии */ margin-left: 0px; /* Отступ слева */ padding-left: 20px; /* Расстояние от линии до текста */ } It’s also important to pay attention to game controls. Its specificity will be completely different for PCs, consoles, and smartphones. At the same time, one needs to preserve the personal atmosphere of the game and the features of the gameplay. It is indeed a challenge, but the benefits outweigh the difficulties. Gamify with us and take your product to the next level of engagement Go gamified Best Cross-Platform Game Engines: Info Not To Be Missed Creating a game on several platforms at once requires not only certain skills and knowledge, but also special tools and languages. First of all, you need to understand what platforms you are targeting:If this is a classic trio of PC, console, and mobile, then development can be safely done in C++. For Java-loving Android, it is possible to use JNI to make friends with C and C++ . C++ provides maximum performance on all platforms. However, keep in mind that the cost of developing a cross-platform game in C++ will be higher since it is more difficult to work with than with other languages. Now let’s talk directly about cross-platform engines. Unity Unity is a true C++-based giant for multi-platform game development that works great with PCs, consoles, and mobiles. When it comes to scaling in terms of budget, it’s hard not to mention Unity. At the same time, the development cost will be much lower than in the case of pure C++. One of the features of the engine is that it doesn’t give users access to its source code (Except Unity Enterprise package), so you don’t have to suffer a lot. Dive Deeper: ✔ game development for PCs, mobiles, and consoles. It is important to know that the engine contains a large number of plug-ins built in by default that are only relevant for large games, and you will have to find and disable them manually if your choice is mobile games. Therefore, most often this engine becomes the choice of companies planning large-scale projects for PCs and consoles with multiplayer mode. Dive Deeper: ✔ cross-platform game development services with experienced developers and clear pipelines. In 2023, the trend will not change, and more and more companies will use cross-platform game engines and approaches. Cross-play, cross-progression, and cross-buy functions are demanded by players – they allow people to: play together using different platforms;start playing on one platform and continue on another;make the process of buying a game available on different platforms one-time-only. Using a single codebase affects all aspects of game development down to reducing the number of developers required. This allows the company to save money that would normally be spent fixing and updating two separate codebases. A significant part of the initial project budget saved can be spent on further improving the game in accordance with user feedback. As a result, cross-platform game development achieves its goals in a balanced way in terms of cost, time, complexity, and user experience.
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Kevuru Games at Game Connection Online 2021
Kevuru Games at Game Connection Online 2021
Game Connection is back, and this time it will be 2 whole weeks of summer networking in any place convenient for you – just like last year, the event will be held online in 2021. Game Connection is one of the largest B2B events in the global games industry, annually gathering publishers and developers of games for various platforms, as well as providers of additional services to exchange experience and develop business contacts. Our business development team is already in full operational readiness: all you need to do is make an appointment with us in the special matchmaking system
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Comics Bob and Co. or Aerobatics of Cave Animation [Case Study]
Comics Bob and Co. or Aerobatics of Cave Animation [Case Study]
The hyper casual party continues in the gaming segment. According to Sensor Tower, downloads for hyper casual games have grown from 7 billion to nearly 12 billion since 2020, and ad revenues have exceeded $ 3 billion. It is no wonder that this niche remains incredibly important for all market players and very competitive for everyone who wants to get into the gaming segment: it is becoming more and more difficult to create something interesting and standout. But SayGames are doing well. To date, hyper casual games publisher SayGames has released over 40 games with 2+ billion downloads worldwide. Every game they release has a high rating and tens of thousands of comments. The bar is high, so every new game should be flawless both in terms of addictive gameplay and eye-catching visual content. SayGames has selected renowned experts in game animation to add some liveliness to its new arcade puzzle game Comics Bob with non-trivial choice-based gameplay. And our team gladly agreed to help. GOAL CHALLENGE TEAM COMPOSITION Development of original heroes’ movements for visualization of different scenarios Work out 2D animation of the main and minor characters for different scenarios BizDev managerProject managerLead 2D animator2D animators Initial Data Comics Bob is a funny, colorful and very addicting arcade puzzle game in which players will act on behalf of Bob the caveman and his girlfriend Jess who constantly find themselves in various difficult situations. Due to their modest intellectual abilities, heroes cannot find the best way out on their own, so the players will have to use their brain resources to help them handle circumstances that that are quite strange at times. Bob looking for a space dog A key feature of the game is humor, which makes even the wrong choice look very funny. Simple controls, relaxed atmosphere, colorful graphics and a humorous presentation can easily cheer up gamers of any age. There are now 62 episodes in the game: the final ones are scheduled for the near future. Players note the freshness of the idea and the positive atmosphere, regret that the game ends too quickly and say that they want more. Each episode has 2 or 3 checkpoints where the player must make a choice that will affect whether Bob or his girlfriend can advance further. The choice is sometimes quite unclear, and in case of failure, you will have to start the level again. But even the wrong scenarios are drawn so amusingly that the error does not cause any negative reaction. Moreover, many players deliberately choose the obviously absurd option in order to see what happens. Jess trying to fix a vase The deadline was quite tough: despite the fact that the game was released back in March, the SayGames team in parallel continued to work on the next levels, which were gradually appearing in the game. Work on the episode began with a clear assignment, which contained a comic-like description of the episode’s plot and the consequences of each choice, as well as links to all the necessary art assets and icons. For our part, we could offer certain minor variations in the presentation of the animation in order to make it look more impressive or funny, but the basic concept remained unchanged. In addition, we had access to the materials of the ready-made levels, which helped us quickly adapt to the required animation style. Workflow At the initial stages of work, we prepared the animation for each checkpoint of the episode separately: it was necessary not only to implement the actions of the characters conceived according to the script, but also to comply with the general animation style of the ready-made episodes. We provided the client with animation, received feedback and, if necessary, corrected certain aspects. Then, when we got used to the desired style and the need for adjustments disappeared, it became possible to prepare the whole episode in full and provide it for the client to check. This greatly accelerated the work. The client got the opportunity to get a complete picture of the episode and evaluate how correctly and smoothly the animation was made. In addition to the main character Bob, the game includes his girlfriend, whom the player has to control at several levels, as well as several secondary characters that appear in accordance with the scenario. These are: an insidious saber-toothed tiger, constantly striving to play dirty tricks on Bob and juggle away his girlfriend, dressed up in a business suit;a multi-professional monkey whose specialization ranges from a sushi master to a medic and even a police officer;many-eyed aliens with incomprehensible intentions and creepy devices;the second cavewoman, trying to brazenly get into the relationship between Bob and his girlfriend;Mouseman – Mickey-like analogue of Batman, who comes to the rescue at the right time;and the final antagonist of the game – the giant green octopus who kidnapped Bob. Simple fauna is also enough here: a mammoth (moonlighting as a bartender in a local club), a lamb, deer, pterodactyl, snakes, fish, cat, bees, etc. While on another planet, Bob meets an adorable space dog who becomes his companion and assistant. All of these characters also required their animation approach. On average, it took us from 60 to 90 hours to create one episode, depending on whether there are 2 or 3 checkpoints with 2 choice options. Accordingly, communacation with the client of the completed work on one episode took place every one and a half to two and a half weeks. Value Delivered For 3.5 months of work, we made 12 full-length episodes, including animation of Bob and other characters. The well-coordinated work allowed us to easily fit into the required time frame and deliver a result that completely satisfied the client. At this stage, work on Comics Bob is completed: the creators have put a logical point in the narrative. The current result is impressive: an average rating of 4 in Google Play with over 105,000 ratings and comments, and 4.6 in App Store with 18,000 ratings and comments. At the same time, the company always listens to the players and quickly implements patches and updates, which, besides adding new levels, improve the gameplay and remove bugs. Conclusion Players love hyper casual entertainment products for the simplicity and addictiveness of the gameplay, fast loading, short game loop and the ability to instantly engage a bored mind with something, whether it’s a simple puzzle, a bright simulator, an intriguing arcade game or an exciting race. And our team is always happy to have a hand in the visual design of the game, which is downloaded by millions of users. Stay connected with Kevuru Games: we have many more stories to tell. And be sure to drop us a couple of lines if you understand that it is no longer possible to keep your game idea locked up – it strives for freedom. Together we will make it shine.
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Games Gathering Odesa 2021: Where, When and Why You Shouldn’t Miss It
Games Gathering Odesa 2021: Where, When and Why You Shouldn’t Miss It
The end of the first summer month will be marked by one of the brightest gaming events of the season – Games Gathering Odesa 2021. This conference is a real treasure trove of information about the latest trends in the gaming industry. You get a unique opportunity to plunge headlong into a kaleidoscope of useful lectures, Q&A sessions and networking with colleagues and potential clients. And most importantly, this year the event will take place offline in sunny Odessa. So get ready for the long-awaited live communication! In 2021, Kevuru Games will not only participate in the conference, but also become one of its sponsors. So we are looking forward to everyone involved in the gaming field at Games Gathering Odesa 2021: rest assured, we have something to tell you about. About Games Gathering Odesa 2021 Each Games Gathering conference is a major event for all players in the gaming industry. The largest B2B conference in Eastern Europe, it is dedicated to game development and the creation of modern high-quality gaming content that follows the latest trends. The history of the event began in 2015, and since then, every year Kyiv has warmly welcomed everyone who wants to know more advanced directions in the development of the gaming industry. Due to the epidemiological situation last year, the conference was held online. But 2021 is becoming a year of changes: now the event will not only take place offline, but also move to shining Odesa. The Gagarinn Hotel opens its doors to 1200+ visitors on an area of more than 2100 square meters, in compliance with all quarantine measures and ensuring social distancing. From June 30 to July 4, you can learn a lot of new things, find out the answers to your questions and take your business to the next level. Register on the event website and choose the package that suits you best. About Kevuru Games We are one of the most inspired game art and development studios in Eastern Europe, starting our game journey 9 years ago. Our mission is to bring new colors and fresh creative approaches to solving classic gaming challenges, and we are obviously doing well at this: our clients EA, Epic Games, FoxNext and others are ready to confirm the effectiveness of our work. We specialize in: Development of games for PC and mobile devices2D and 3D art2D and 3D animationGame designGame UX/UI designQuality assurance for games We always enthusiastically accept new trends in the dynamic gaming world and are happy to share our experience and knowledge with everyone who, like us, is ready to create beyond the limits. Do not hesitate to contact us at contact@kevurugames.com and we will prove our skill in practice: your project will sparkle in the gaming sky brighter than any star.
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Let’s Support Ukraine.
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