Casual Art

Casual Art
Unity development
Writing readable code
2D Assets Creation
Concepts Creation
Adobe Photoshop
Adobe Illustrator
Unreal Engine
If you are looking for the right partner to work on 2D/3D art, game design or game development, we are glad to discuss your project requirements and provide you with initial estimations and production schedule upon request.
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Casual Games & Casual Game Art
Casual game is a game designed for a wide audience, including children, housewives and other people with a low level of computer literacy. A casual game is opposed to hardcore games, focused only on avid players.

Casual games are distinguished by ease of learning, simple mechanics and meditative gameplay.

Such a game should be as indulgent as possible to the player: have a large learning curve (that is, introducing new gameplay elements not immediately, but gradually), numerous hints in difficult places, the ability to interrupt a gaming session at any time without any punishment in loss of points or the need to go through a large part of the game again.

The latter possibility is made on the assumption that gaming sessions can be very short, usually about 15-20 minutes, for the player to restart the game occasionally to kill the time, or constantly switch between work and play. In such conditions, it is very important to ensure that the player returns to the game, so the gameplay is usually structured in such a way as to relax and in no way annoy the player.

Hyper casual game is a genre of universal games played by people of all ages and genders. When creating such products, the game designer must take into account the needs of the widest possible range of players, trying to make a game that will please everyone. The game should be simple and understandable, and the graphics should not cause rejection.

Hyper casual or "everyday" games are convenient to play anywhere: in transport, at a bus stop, in line or a traffic jam. They should be possible to play with one hand in case the user is in the subway or bus while holding onto the rail. Therefore, hyper-casual game art usually involves portrait orientation and simple controls, such as taps or swipes.

For hyper-casual game design, graphics and sounds are of great importance: the brighter and more colorful the game looks, the better. Casual games have a unique set of design solutions. Although many important issues in the casual game development are common to all game genres, the nature of the audience, the business model, and the context of these games form a separate philosophy of their design. We know that users play this type of games for three reasons: relaxation, entertainment, and competition. These reasons are not mutually exclusive, and the best games incorporate all these elements
Features of Casual Game Art
  • Simplicity. We have already established that people of all ages, men and women, play hyper-casual games. Accordingly, the game design needs to take into account the tastes of a very wide audience and create a product that will be suitable for all groups of users.
  • Flexibility. Casual game design has to be adaptable. Such games are easy to pause and continue playing whenever you wish. These features allow people to play at any time and place, which makes these products so appealing.
  • Bright game art. There has to be a balance between the "male" neutral and "female" bright color schemes, choosing something average that is suitable for both sexes. Thus, game developers together with an art team strive to produce the graphics that is close and understandable to different players. However, even when building the casual game design on simple forms, there is still a need to create unique, bright graphics that will make the game recognizable and set it apart from other products. However, quality remains to be the primary focus for all gaming companies.
Why work with Kevuru Games?
Professional Craving for Game Art
Kevuru Games produces casual video games for a wide target audience. Our talented artists know how to create casual games so that they will have impressive effects on players - we apply to the latest art techniques to work on sketches and animation.
Considerable Experience in Casual Games
We are proud to have experienced professionals who always strive to achieve the highest results in their work despite its size, complexity, and deadline. Our company has 13+ years of game art experience in the global market.
Dedicated Team of Professionals
The Kevuru Games team does its best to create products that excite game players around the world. Our professionals have solid technical and creative backgrounds to meet the needs of the most demanding clients. We are devoted to each project with pleasure.
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