AR game development deals with the development of game applications with extensive use of augmented reality technologies. It exists close to other evolving technologies of virtual and mixed reality. Unlike these two, augmented reality stands for combining virtual visual and sound effects and actual user's reality.
AR allows for a deep interaction between the two kinds of realities and aims for providing a user with a more immense and meaningful experience. So, basically, it's adding digital elements and objects to a live reality and having an opportunity to interact with them via specially designed gadgets and devices.
The team to develop an AR game app is usually comprised of game developers, UI/UX designers, QA testers, project managers and, sometimes, content creators. They cooperate with each other at every stage of production, which is usually performed in an iteration mode.
Augmented reality games cannot exist without its users. That is why, it is crucial to keep up with the trends of the AR world, audience preferences, and expectations. Before an ultimate version is released, the game is tested on focus groups in order to collect valuable feedback for further improvement.