The gaming industry has always been dynamic and rapidly developing. Absorbing like a sponge all the latest technological advances, it opens up opportunities for players to get gaming experiences that previously could only be dreamed of. However, this year, the usual pace of deployment of technological innovations, the sequential displacement of the centers of influence on the market and hot inter-genre battles received an unexpected shake-up.
Deepening into technology and the virtual world has turned out to be much faster than we could have imagined a year ago. The gaming industry received an additional boost, which became defining for the formation of new technological tendencies. Therefore, we have decided to take stock of an unpredictable year and highlight those upcoming trends that seem most obvious in the light of what is happening in the current gaming market.
2020 is Almost Over – Long Live 2021
The sudden arrival of the pandemic has seriously shaken the gaming sector. People began to spend more time at home, and video games became the number one entertainment. Now the gaming markets are growing at a tremendous pace, and new games are springing up like mushrooms after the rain.
It is expected that by the end of 2020:
- The console games market is expected to grow to nearly $ 45 billion with coverage of about 730 million players.
- The mobile games market will generate approximately $ 77 billion in revenue with 2.5 billion players. The PC games market is set to generate $ 37 billion with a loyal army of 1.3 billion players.
- The mobile market has been and remains prevalent. It is followed by the PC, and the console closes the top three.
The constant search for new ways to attract and retain customers forces companies to move forward, keeping up with innovations and the waves of gaming trends. Those gaming trends that call themselves new are often not entirely new: many of them are already known to us. But when they rise to the peak, it makes us look at them with different eyes.
The chaotic and unpredictable 2020 is nearing its logical end, so it makes sense to look forward to a new stellar period of gaming heyday. But it is desirable to do this without a tail of obsessive problems like the COVID-19 pandemic.
Controlled Digitalisation Zone: The State of the Entertainment Industry Before the Pandemic
So, the coronavirus pandemic has put billions of people under house arrest, and they’ve got plenty of free time. But the leisure industry was not quite ready for this, and digitalization had to be implemented on the go.
The global entertainment and media industry entered 2020 with an alarming awareness of a growth cap. Back in the fall of 2019, the consulting agency Accenture released an overview of this market, which became a kind of warning. The growth in operating costs outstripped revenue, and the decline in business margins was perceived as a harbinger of an imminent crisis in the media market. To get out of this situation, the authors of the report suggested that market participants combined three tactics:
- Simplify all current operating models and make business processes more efficient to reduce unnecessary costs.
- Ensure zeroing of the annual budget to stabilize the cost scheme and improve money saving activities.
- Invest in business digitalization like AI and intelligent advertising to boost sustainability and increase long-term savings. The key task of Accenture analysts was to draw up a clear plan for the company’s digitalization and define its model: whether it be a cross-platform, vertically integrated or fully digital service.
For their part, experts from the World Economic Forum (WEF) note that the entertainment and mass media industry has gone through several digital transformations over the past 20 years. In total, they count 4 such waves:
- The emergence and development of file-sharing systems in the mid-1990s.
- The emergence of the first video streaming services in the early 2000s.
- The growth of mobile traffic and the development of cloud technologies in the late 2000s.
- The introduction of the Internet of Things and entire ecosystems around the information provider.
We are now living in a fourth wave era: technology is advancing faster than ever. However, new generations of consumers demand the most personalized information, and when and where it is more convenient for them to receive it. Digitalization is so important today that the line between media and technology has become blurred. This is a challenge both for traditional sources of information and for all-digital startups. Considering that gigabits of content appear on the Internet every second, media business is forced to be in the field of consumer attention, WEF analysts write. In the future, they say, the entertainment industry will be driven by 3 major trends:
|Addressing directly to the consumer as a person in the conditions of his or her information overload.||Spreading content across all possible distribution channels: forums, social media, external sites, etc.||Formating flexible teams in the market, specializing in one business and uniting to create a unique product.|
Then a bolt from the blue broke out and an unexpected new player entered the arena – it was the COVID-19 pandemic.
Impact of COVID-19 on Media and Gaming Trends
The above-mentioned WEF study was prepared in 2015, and little has changed in the market since then. The entertainment industry needed a massive boost to fuel its digital transformation, and it got it.
The coronavirus pandemic swept the world in the first months of 2020, forcing the governments of many countries to take unprecedented measures at the cost of interrupting economic life: billions of people were ordered to stay at home for weeks. Many recluses suddenly got a lot of free time, which radically changed the structure of information consumption.
During the quarantine period, all types of offline activities were partially transferred online, but some were canceled. The closure of clubs and cinemas, the rescheduling of concerts and sporting events, even those events that most people could safely watch on TV from home simply could not take place due to the self-isolation regime. And it’s not a lack of digitalization, but the very nature of these events. The same attempts to hold a football championship without spectators in the stands eventually came across increased quarantine measures. Most of the events were canceled or rescheduled for the next year.
Games became an extremely successful alternative to movies and TV shows for people locked within four walls. The boom in online multiplayer games, which became an important communication bridge between disconnected people, led to the growth of the battle royale genre and, in particular, Fortnite from Epic Games.
From January 1, 2020, to August 13, 2020 – the day Fortnite was removed from the App Store and Google Play due to a disagreement with Apple – Epic’s battle royale ranked fourth in revenue of these games globally, collecting about $ 290 million. Looking at App Store sales alone, Fortnite came in third with nearly $280 million, behind only PUBG Mobile and Knives Out.
The Kevuru Games team is proud to say that we have also set our hand to promoting Fortnite and attracting more players to it. One of the points of their special interest is skins, that is, the visual appearance of the character for the next game session. Despite the fact that the game is free and the in-game currency can be obtained without any real investment, simply by entering the game every day or completing tasks, many prefer to speed up the procedure and buy their favorite skins and additional items for them: weapons, bags, backpacks and even pets.
Our artists have created about 120 unique concept art skins for this mega-popular game. Many of them have become top-ranked: players shoot video reviews with them, admire the harmony of the image and even make a cosplay of the most beloved ones. In addition to character concepts, we also deal with the environment and asset concepts, carefully analyzing the original information and sources and creating an authentic jaw-dropping product.
Game Design Trends Transforming the Entertainment Market
According to Statista forecasts, in 2021, the number of gamers could reach one-third of the world’s population. Most of the players are from Asia – about 1.4 billion. It is followed by Europe with 386 million, the Middle East and Africa with 377 million, Latin America with 266 million and North America with 210 million.
People easily part with money to experience vivid virtual impressions during quarantine. The Asia-Pacific region spends the most money on games: it accounts for $ 72.2 billion of all revenue, 34.4 billion of which is China. Looking at the countries, the leader in revenue is the United States, where the revenue from games reaches 36.9 billion dollars.
The world market of computer and mobile games by the end of the year will reach $ 159.3 billion, following the Newzoo forecast. This is almost three times the market for music content and four times the world’s total film distribution. By 2022, the market size will increase to $196 billion with an average annual growth rate of 9% in 2018-2022.
48% of the entire gaming industry’s revenue comes from mobile games. The main trend today is not one-time purchases, but attracting paid players who donate at one time or another to get loot boxes, characters, additional levels, etc. In 2019, games accounted for 33% of all app downloads, and in-game purchases accounted for 74% of all in-app purchases.
At the same time, in 2019, the time spent in front of the smartphone screen for the first time exceeded the time in front of the TV screen (by 8 minutes a day with a little more than 7 hours in total). This difference is expected to widen to 30 minutes in 2021. Interestingly, the total screen time does not grow and is about 7 hours a day. However, back in 2014, for example, mobile devices took 2.5 hours a day, and TV – 4.5 hours.
Large non-gaming companies had started worrying about the growing influence of gaming long before the pandemic began. Last year, Netflix CEO Reed Hastings said that he was far less afraid of his direct competitors Disney or Amazon than YouTube and the video game Fortnite from Epic Game. Now the situation has become even more interesting, because sitting at home and tossing about in search of entertainment, people are more likely to find it in the interactive game than in passive contemplation of the film.
So, what upcoming gaming trends can we identify now? We have created a map to make it easier for you to navigate in our subsequent structural systematization of the most significant trends of the next year.
State-of-the-art technological developments and innovations that are about to enter the market or already exist and are preparing for large-scale modification and expansion.
Fast Scaling of Cloud Gaming
Experts expect that the market for the priority trend of the gaming industry – cloud gaming or Gaming-as-a-Service – will grow to $450 million by 2023. Technology is already making games more democratic. Services like Google Stadia, PlayStation Now, or Playkey run resource-intensive applications without being tied to hardware capabilities. In the future, they will give developers creative freedom without technical constraints:
- There will no longer be a barrier in the form of expensive equipment: anyone can embody their fantasies in creating games.
- A new class of games will appear that are initially created for the cloud standards and are not technically limited. Unprecedented horizons will open up for virtual worlds, including in VR format. Cities and even entire planets can be worked out to the smallest detail – it will be difficult to distinguish them from the real ones.
- The boundaries between genres will disappear: a new class of games will combine many genre fragments.
- An element of social approval of the player’s character will become important – virtual communities will increasingly resemble real ones. For example, the developers of Death Stranding introduced likes as a tool to reward the actions of other players – like buildings or warning signs of danger.
Players will experience new dimensions of freedom from hardware restrictions. The cloud gaming gives them the ability to outsource their computing needs to remote hardware. There is no need to download or install games. The only thing that is needed is the fast Internet. In 2021, there will be many more options for hassle-free online play.
The driver of cloud gaming development is the spread of 5G. This communication standard will increase the speed and make the transfer of large amounts of data from the cloud seamless. The technology will spark a surge in gamers who will play from their phone – there are already more than 2 billion such users, and thanks to 5G, their number will increase several times.
Internet of Senses and Thought Control
The control of the character will change: the development of neurocomputer interfaces will make it possible to control its actions by signals from the brain. Such devices already exist. Through the Emotiv EPOC device, you can work with software with the power of thought – for example, control drones using neurotransmitters. According to Ericsson experts, the technology will become widespread in this decade.
The mentioned 5G standard will allow using not only sight and hearing in games but all senses. We will see the Internet of Senses: digital sensors using artificial intelligence, VR and AR will allow tasting the gaming universe – literally.
Tuning the perception of the virtual world by ear will become more accurate. Ericsson believes that by 2035, players will be able to set their headphones to automatically translate from any language. There will also be an opportunity to choose the sound of the gamer’s voice – personalization will become even more detailed.
Synesthesia is an even greater field for experiments, which will be given by the Internet of Senses. Players will be able to listen to the red color of a traffic light or feel the roar of a game monster on their own skin.
Another promising technology is digital taste and smell, which more than half of Ericsson experts expect to see by 2035. The rapid urbanization of the world, where more than half of the population already lives far from nature, makes this development more than realistic.
Paradoxically, games can be a new way of interacting with nature. Imagine a VR walk in the woods where you can smell all the odors and taste virtual berries. Technology will blend the virtual and the real.
Enhanced Virtual Reality Experience
Virtual reality is already available to us, but not yet at the best level. Several gaming companies have already begun to improve their photorealistic graphics in the console and PC games. Developers are steadily improving this technology to make it indispensable in the lives of gamers.
The demand for high-quality virtual reality is high: not being able to experience the familiar sensations of everyday life, locked in a lockdown cage, people turn their eyes to modern opportunities to transfer to other realities.
During Facebook Connect 7 in September 2020, it was revealed that the company was focusing on its VR efforts and intended to integrate its two headsets together into an all-new Oculus Headset 2. They also plan to release their VR glasses next year, which will unveil a new wave of more affordable equipment for everyday use.
Erasing Entertainment Formats Borders
The difference between games and other forms of entertainment such as movies will be erased completely. New Unreal Engine 5 already produces a picture that is hard to distinguish from a Hollywood one. The actors’ virtual avatars become the heroes of Cyberpunk 2077 or Death Stranding: games are an interactive way of storytelling that will change the very drama and the relationship between the viewer and the writer.
The interactivity of virtual universes will allow the fourth wall to be finally destroyed. The viewer will determine the development of the plot and will become the director of their own productions within the game world thanks to streams. The definition of sport will also change: Millennials are already watching gamers play video games more often than regular sports matches. As the audience matures, eSports will become a familiar form of competition: it may even enter the Olympic disciplines.
The fact that games will not be tied to the platform thanks to cloud technologies will also affect our consumption. Users will pay for in-game content and the social side of games like community access, not the platform. It will be possible to enter the virtual world from any device with a screen and a 5G connection: from a smart refrigerator to a smartwatch.
How the gaming component becomes a part of all spheres of society, the spreading video activities and game expectations of players.
Games are no longer just entertainment. Virtual worlds are becoming a new platform for communication. People use them for different purposes.
Hold Working Meetings
It has already been implemented in the cowboy game Red Dead Redemption 2 where employees preferred a warm campfire to a standard and boring Zoom call. Colleagues can get to the meeting place by horse, accompanied by the ominous howling of wolves.
Build University Campuses
A group of Randolph students depicted their university campus using recognizable graphic blocks from a world-building video game Minecraft.
Teachers have already added games to their arsenal. Geometry teacher Charles Coomber from San Diego conducted lessons in the VR offshoot of Half-Life. A video of one of these lessons was posted on YouTube. It has gained more than 500 thousand views by now.
American rapper Travis Scott showed how to do this in the game Fortnite, gathering a simultaneous audience of almost 13 million viewers around the world, not counting Twitch and YouTube.
To compensate for the lack of live communication, people are moving faster and faster towards the transition to game reality. Self-isolation only helps this process: universes of games like Fortnite are much more versatile and functional than Zoom or Skype. They have a wide range of personalization tools and allow gathering a huge audience. Surrounded by restrictions that prevent the full use of human reality, people happily plunge into virtual worlds where there are no restrictions.
In the future, games will also transform the education system. Of course, they will not replace the lessons entirely, but rather become an addition to them: the skills learned in the games will be applied both at school and at work. For example, researchers from the University of Glasgow have found that games develop critical and reflective thinking, and also have a positive effect on the reaction. They even point out that games can help a person find employment. If, of course, one does not abuse the duration of the gaming sessions.
Nostalgia and Games Remastering
Despite the technical superiority of the new consoles, they cost little without a library of games. Next-generation gaming is a matter of the future. In the meantime, many players under 35 are especially fond of old games: some even use Playstation 3. The nostalgia trend will spread into 2021.
In order to provide players with the ability to play old games, it is necessary to maintain the possibility of backward compatibility with consoles of previous generations and remastering of old games for which there is practically no suitable hardware. Going back to basics has already shown its relevance in the film industry: Disney has benefited immensely and high box office returns from transforming classic cartoons into live-action films.
Increased Distribution of Video Game Streaming
Game streaming is taking over the industry more and more. With the advent of one-click live game streaming, open-source capture and broadcasting tools, the number of hours spent watching game video has skyrocketed. Competitive games create unique gaming experiences that are actively shared and watched by millions. It engages people more than sporting events and revives interest in old classics like Heroes of Might and Magic III.
Forced to stay at home, people are much more active in surfing communities of the games they are interested in in search of interesting techniques, easter eggs, tips and just examples of a beautiful walkthrough. Therefore, streaming goes beyond classic YouTube and extends to social networks, personal blogs and other platforms such as Twitch, Periscope and others. People connect to the streams of their favorite franchises not only from PCs but also from smartphones, tablets and even TVs, demonstrating a stable trend of moving away from standard television content towards custom gaming one.
Clearer Touch of Inclusivity in Games
Video games are a great way to draw the attention of a wide variety of audiences to issues of racism, sexism and homophobia, many of which have literally blown up the current year. The Sims 4 can be considered one of the most inclusive games in the industry today, because it gives players the freedom to create their character with any skin color, any nationality or religion.
Games that allow you to customize characters down to the smallest detail are popular with players. Therefore, the developers keep it in service. The trend towards inclusiveness will continue as the world becomes more receptive to different cultures and preferences.
With the diversity and inclusiveness of games, it becomes much more apparent to players that they are open to the realization that everyone is different and that is great. Diversity may become more prevalent in video games as sectors of the entertainment industry move towards equality.
Evolution and potential of gaming platforms, in-game changes in receiving bonuses, and uniting players with different hardware.
Rising Popularity of Mobile Games
About half of smartphone users play games. The total number of mobile players worldwide is about 2.2 billion. It is interesting that in the mobile direction, there is no significant quantitative difference between genders. 51% of mobile players are women, 49% are men. By 2021, these numbers will not change.
So it’s no secret that one of the biggest changes in the gaming industry over the next year will be the continued expansion of mobile games. This helps to increase the potential audience through the proliferation of smartphones and the ease of getting started. People love to play mobile games because they are virtually always with them. Therefore, developers will continue to create related products.
Major console and PC game makers are also releasing their games in a mobile version to meet the demands of the market. An example of such a transition is the long-awaited Call of Duty: Mobile. Moving to the mobile segment, the franchise has managed to reach a huge number of new players: more than 300 million downloads since the release in October 2019 speak for themselves.
Previous trends such as Fortnite-style battle royale games have driven the development of mobile gaming. They have proven that the gaming experience on mobile is in no way inferior to that of the desktop. People only use their smartphones and do not have to buy expensive hardware.
In addition, Epic Games has become a pioneer in demonstrating the ability to combat the monopoly of world-famous corporations. Ditching the Apple Store and Google Play, Epic has hosted its iconic Fortnite game in its own store with a much lower commission and no restrictions.
Change of Console Generations
Another trend in the video game industry is the release of additional console updates every year or two. In the past, when the console was on sale, players no longer expected further updates. These units can last up to ten years on the market without any changes.
Things have changed, however, now that hardware manufacturers like Sony, Microsoft and Nintendo have released incremental console updates for their products. Every year or two, a new version of the current gaming system is released, and features like extended battery life are the main reason people buy upgraded consoles.
It was hard not to pay attention to the drop in sales of PS4 and Xbox One consoles in 2019. The reason for this was the completion of their cycles and the need for new generation technologies. While the good performance of the Nintendo Switch has somewhat slowed down the overall decline in console sales, the downward trend will continue until next generation consoles hit the market.
So far, PlayStation 4 remains the most popular console among gamers. But who knows what will happen next, because this year we are waiting for several high-profile new products at once.
In just a few days we are expecting the long-awaited Xbox Series X and PlayStation 5 to hit the market. It is already known that the inclusion of NVMe SSDs for internal storage in both systems helps consoles to significantly reduce load times in both new games and games made for the latest generation consoles. Technical innovations will definitely cause a sensation right at the end of this year with a kind of “console duel” and will continue to fuel interest in the console theme in 2021.
Better Designed Monthly Subscription Scheme
Free games, which are cleverly woven into in-app purchase models that tempt hooked players to acquire the coveted items as soon as possible, are likely to move to a new level of monetization. This is a monthly digital subscription.
A long-standing classic technique widely used for music and video streaming platforms may apply to video games. The subscriber will be able to get exclusive items, premium passes and other goodies that are not available to players without a subscription.
There have already been attempts to implement a subscription system, for example, in the games Mario Kart Tour and PUBG Mobile. But its limitation in the form of the only daily collection of bonus currency, and in some cases even the absence of any value at all, pushed players away.
Players note that they would love to subscribe if the game was then cleared of ads, loot boxes and in-game purchases. This would allow players to simply enjoy the game with truly premium access, guaranteed by a monthly installment. At the same time, of course, there should remain a free version of the game, where advertising and in-game purchases remain.
Subscription services may be relevant for fans of hardcore genres that require a high level of engagement and a lot of game hours. Casual and hyper-casual gamers are definitely not the right audience for a monthly subscription. They often use games as an opportunity to pass the time on the road or while waiting for an order. Plus, casual games are not a genre where you can come up with really decent features to create a subscription base.
More Cross-Platform Game Options
The popularity of cloud gaming has led to an increase in the capabilities of gaming platforms: they now offer both full and partial cross-platform support. It’s a boon for gamers as many of them are tied to only one platform.
The increasing demand for multiplayer games dictates the need to connect players across multiple consoles and PCs. Developers are faced with the need to introduce new solutions and search for cross-play opportunities. So far, this is quite difficult due to the fact that manufacturers of different consoles often seek to isolate their community.
Despite some hurdles, the mainstream games are now getting cross-platform support, and this trend is likely to grow. People who play Fortnite shouldn’t have to face technical difficulties due to the fact that their opponents are using different hardware.
Game genres that have gained momentum in 2020 are not going to give up positions in 2021, as well as new adaptations of classic entertainment projects. We have already mentioned that 2020 was marked by increased interest in online multiplayer games and the growing influence of the mobile direction. The search for a company and the desire to spend time with real people, albeit at a distance, came to the fore. Given the pandemic uncertainty of 2021, the genre distribution of trends will not change anytime soon. The top 3 mobile game genres look like this:
The top is based on the number of people who downloaded the game and how much money was spent on games of each genre. Apart from these, there are a couple of popular mobile game genres worth mentioning. These are card games and all the same evergreen puzzles.
Return of Massively Multiplayer Online Role-Playing Games
One of the oldest gaming genres, MMORPG is a massively multiplayer online role-playing game. Here the player improves the skills of the hero and gains new powers in battles with non-player characters or other real players. Over time, MMORPGs have evolved, the definition has changed, and the genre itself has come to life and is no longer limited to Warcraft.
MMORPGs have huge worlds that are divided into zones, which makes them look like other fantasy worlds, like in The Lord of the Rings or Game of Thrones. There are frightening dungeons, dragons guarding untold riches, knights defeating demons and monsters, and other fantastic elements.
Every minute, these mobile games are played by thousands of players who kill bosses, collect useful items and complete side quests. In MOBA, users are divided into teams of five people, Battle Royale is played by up to 100 people, while MMORPG is radically different, because here no one is a rival to anyone.
The genre of MMORPG games for mobile devices was less popular than for PCs because not every phone could handle such games. However, with the development of smartphones, it comes back and confidently holds its position.
More Multiplayer Online Battle Arenas
MOBA games are a mixture of real-time strategy and action. In multiplayer battle arenas, the player controls one character – a hero or champion from the available roster, picking up a unique set of skills and abilities. This can be a magician, warrior, knight, or representative of another profession. The mobile version of the genre differs from the computer version (League of Legends or DOTA 2) because it does not reflect the same depth of mechanics and strategy. Mobile devices are limited in processing power, display size, and input options. However, this does not stop millions of smartphone users from enjoying their favorite games.
Teams of 3 or 5 players face off against each other for resources, objects and map control. The player needs to have fast fingers, a lively mind and a lot of patience to play MOBA games.
Until 2016, this genre was breaking popularity records, but Battle Royale appeared and took some of the glory for itself. MOBAs are no longer as popular as they once were, especially among mainstream audiences and casual gamers. But they are still confidently holding their positions among the popular genres of mobile games and will not give them up in 2021.
Continuation of the Battle Royale Rule
Since 2017, the spread of the Battle Royale genre has begun. At the end of 2019, PUBG mobile, the creation of Tencent, broke records with 400 million players, with an average daily value of 50 million. This is the most popular genre of 2020, but among the 50 million there are players using not only mobile phones but also PCs with consoles.
The essence of the battle royale genre is that the user fights against 99% of the players on a huge map with resources, including weapons, armor and ammunition.
Resources are scattered in different places, and the player must collect them to fight off enemies. The main goal of the battle royale is to stay alive. The idea is partly taken from the dystopian Japanese film Battle Royale, released in 2000.
The game seems simple, but giant maps, an abundance of combinations of weapons and armor noticeably distinguish the genre, especially when compared to traditional first-person shooters like Call of Duty. The player has access to a huge playground with limitless tactical possibilities. The only way to stay on top is to properly allocate resources.
Fortnite is a popular mobile battle royale game. The creators of this game have managed to interest users not only with the artistic style and clear images but also with a system that allows you to create towers, barriers, defensive walls and other objects right on the battlefield.
Gambling, Cybersport and eSports Upward Movement
The growth of loyalty to the industry and the legalization of online casinos have contributed to the development of the gambling industry. At the same time, the iGaming business is combined with the previous trend: almost every online casino has a mobile application or supports mobile games via mobile browsers.
The evolution of slot games is also interesting. If earlier they were considered games for singles, then with the advent of multiplayer options, people can take part in the game at the same time, gathering in teams and watching the process of each other’s play. In 2021, players will get together much more often to spin the reels and try their luck.
Call of Duty is an example of an esports game that is very popular with bookies. Activision, the game’s publisher, has gone one step further and created the Call of Duty Championship League, which shows how big name brands are taking advantage of online technology. While they may not be promoting sports betting themselves, the fact that they are so heavily involved in eSports now speaks volumes about what to expect next year.
The inability to attend live sports events has stimulated people’s interest in sports betting. While you can watch your favorite teams play online, gamblers have the opportunity to place bets and experience the full range of thrills. If in 2019, the audience of people who watched sports events at least once a month was about 440 million, then by the end of 2020, it is expected to grow to 495 million. In 2021, the number of eSports enthusiasts can increase to 550 million.
Game Potential of the New Year: Towards Latter-Day Experience
2020 was special for the gaming industry: the sudden surge in increased interest in games showed who was more ready for this and not only had time to adapt, but also benefit from it.
The reasons for the success of the gaming industry lie both in psychological and economic terms. On the one hand, in times of upheaval, people subconsciously try to displace pressing problems and switch to various kinds of distractions. Lacking other opportunities for entertainment, people are moving into virtual reality.
However, how long will the gold era for game developers last? Will their success end once the world beats the coronavirus and everything returns to normal? The likelihood is high that even when the pandemic is completely over, game developers are unlikely to face a crisis.
The coronavirus has changed consumer preferences in favor of technologically advanced services. As such, there is still plenty of room for growth in online shopping revenue and online entertainment spending. Part of the new, re-educated audience of Internet services will remain with them forever. Therefore, even a hypothetical quick and easy victory over the coronavirus will not mean the beginning of a serious crisis for IT companies.
Despite the quarantine and remote work, the Kevuru Games company continues to work hard on new projects designed to brighten up the expectation of getting rid of the dangerous virus. Creating beyond the limits, skillfully balancing target and economic expectations of customers, player preferences and emerging trends is the reason we have gathered in a close-knit, passionate and inspired team.
The gaming industry will go through a lot of challenges in the coming year. As game lovers, we are all here to witness all of its changes because they really matter to us. Stay safe and play games: next year promises to be interesting.
Kevuru Games is a game art and development company that implements mind-blowing projects for anyone looking to shake up the gaming space. We work with major world-renowned game video companies such as Epic Games, EA and Lucasfilm, as well as with enthusiastic indie studios and solo developers. It is important for us not only to fulfill the client’s requirement but also to make the project shine like a new bright star on the gaming horizon. Drop us a line to find out how we can help bring your idea to life. Let’s create beyond the limits together!