Game Connection Online brought the B2B gaming networking experience to a virtual format — enabling Kevuru Games to meet publishers and studios worldwide through curated one-on-one meetings regardless of geography.
Game Connection in 2021 was 2 whole weeks of summer networking in any place convenient for you: just like in 2020, the event was held online. Kevuru Games attended it as well.
About Game Connection
The history of Game Connection began in 2001 in the French city of Lyon. Then the former director of Lyon Game and now the CEO of Connection Events Pierre Carde decided that it was time to create something like a convention for the key players in the gaming industry to facilitate their communication and search for cooperation opportunities.
The first December Game Connection brought together 27 French developers and 20 representatives from other countries. The number of those wishing to participate has increased every year, reaching now more than 75 countries and 1800 developers and publishers. After confirming the success of the idea, Game Connection entered into a partnership with the Game Developers Conference in 2004, which opened the conference to the huge American gaming market and made first California and then San Francisco its second main location.
Since the outbreak of the pandemic in 2020, Game Connection has completely changed its format and began to take place online. This did not affect its effectiveness in any way. Moreover, even more people who had not previously had the opportunity to come to the event personally were able to participate in the conference remotely. At 2020 Game Connection, the conference-curated matchmaking system Let’s Meet recorded more than 5,500+ scheduled and conducted business meetings with an average ROI per attendee of $ 120,000.
This year, Game Connection brought together such publishers as Sega, Bandai Namco, EA, Rovio and others.
The online format traded the show floor for something more direct: no travel, no waiting around a booth, just a scheduled slot in the matchmaking system and a conversation that starts on time. Some people say that online meetings are near as far not as effective as live, but we disagree. Game Development B2B networking benefits from the online format, since more people who couldn’t fly in for the in-person event could suddenly show up for a single meeting.
The 2021 edition stretched that further, spreading Game Connection Online across two full weeks instead of a fixed few days, so attendees could book meetings whenever worked for their own time zone rather than around one packed schedule. Kevuru Games saw the same pattern at Game Connection Online: fewer wasted introductions, more meetings that led somewhere real.
Update: In 2022, the event finally took place offline – read more about our visit to Game Connection 2022 in Paris.
About Kevuru Games
Game outsourcing company Kevuru Games has been creating game art and developing games for PC and mobile devices for more than 13 years (find more on the About Us page). We are passionate about everything when it comes to making games, from conceptualization to quality assessment.
Filling each project with an amazing creative impulse, high professionalism and an irresistible desire to do something unusual, our team has become a trusted partner of many of the world’s leading publishers: Epic Games, Lucasfilm, EA, Bandai Namco, and others. We create beyond the limits and are proud of each of our projects that could make the gaming world brighter.
Be sure to contact us: we will provide comprehensive advice on any gaming issue that interests you and help you implement your ideas.
