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Best 3D Modeling Companies in 2022: 10 Top Picks with Verified Expertise
Best 3D Modeling Companies in 2022: 10 Top Picks with Verified Expertise
3D modeling is the process of using software to render a three-dimensional object or shape. The created object is called a 3D model, and such 3D models are used in various industries: film production, television, video games, architecture, construction, scientific and medical industries, as well as in product design. The main process of modeling is connecting sets of points with lines and polygons to create wireframes. The most popular 3D modeling software is 3dsMax, Blender, ZBrush, Maya, SketchUp and many others. In turn, they are divided into more advanced and complex ones and those that are better suited for beginners. The former, for example, include 3dsMax, and the latter – TinkerCAD or 3D Slash. Why Choosing Correct 3D Modeling Firms is so Important? 3D models are an integral part of high-quality presentations, technical documentation, entertainment products, as well as the basis for creating a product prototype. Speaking about the areas of application of 3D modeling in more detail, the following can be distinguished: Production. It is impossible to imagine modern production without pre-production modeling of products. In order to start production, it is necessary to create a 3D model of the object. On its basis, using rapid prototyping technologies (3D printing, milling, molding of silicone molds, etc.), a realistic prototype or sample of a future product is created.Advertising. Three-dimensional graphics are indispensable for the presentation of the future product. After 3D visualization, the resulting model can be used to design packaging, website, presentation or to create outdoor advertising, POS materials and design of exhibition stands.Urban planning. With the help of three-dimensional graphics, the most realistic modeling of urban architecture and landscapes is achieved with minimal costs. Visualization of building architecture and landscape design allows investors and architects to feel the effect of being in the designed space. That allows you to objectively assess the merits of the project and eliminate the shortcomings.Video games. The first comprehensive 3D games appeared in the mid-90s of the last century. Now it is 3D games that are the top product of the entertainment market. In professional programs, experienced specialists manually draw three-dimensional landscapes, hero models, animate created 3D objects and characters.Cinema. The entire modern film industry is focused on 3D cinema. For such filming, special cameras are used that can shoot in 3D. In addition, individual objects and full-fledged landscapes are created using 3D graphics for the film industry.Architecture. The technology of 3D modeling in architecture has long proven itself from the best side. Today, the creation of a three-dimensional model of a building is an indispensable attribute of design. Based on the 3D model, you can create both a prototype repeating only the general outlines of the building and a detailed prefabricated model of the future structure.Interior design. As for interior design, with the help of 3D modeling technology, customers can see how their home or office space will look after repairs or redesigns, as well as think over a completely new design and evaluate it even before new furniture is purchased and repair work has been carried out.Animation. With the help of 3D graphics, you can create animated characters, make them move, and also, by designing complex animation scenes, create a full-fledged animated video. Regardless of the purpose for which you need a 3D model, this 3D model should be of the highest possible quality. After all, it depends on this how the future production will take place, how the customers or players will react, or what the budgetary framework of the future project is. Therefore, when choosing 3D modeling companies, you must weigh the pros and cons. The expertise of the selected modelers determines the success of your modeling project. How to Choose Most Reliable 3D Modeling Studio? Choosing any contractor is a scrupulous study of the 3D modeling companies that interest you and their profiles on various resources. We are primarily interested in three key positions: Range of Services   The range of services available will help you see if your chosen 3D modeling studio can help you. We remember that there are many types of 3D modeling, and it is unlikely that the studio covers all of them and creates architectural visualizations, models for games, and prototypes for industrial details. This requires too diverse specialists, and the desire to cover everything at once does not inspire confidence. Portfolio The next stage of testing the competence of a 3D modeling studio is the study of the portfolio. Each service presented in the company must be confirmed in the form of an example of the work performed. Even when most projects are under the NDA, there are always some that can be shown. As a last resort, studios purposefully create models for a specific type of service in order to demonstrate their skills. Years on the Market   The number of years on the market in itself is not proof of anything, but it can be very revealing for a general understanding of the 3D modeling studio. If a company has been operating on the market for a long time, but it has a small number of works in its portfolio, there are no client reviews and profiles on independent sites, then most likely there is no point in contacting it – it does not care about its reputation or about building up its client base nor about a decent presentation of their services. Starting a partnership with a 3D modeling studio that has emerged relatively recently can also be risky. Most likely, modelers will try to impress you, but they may lack the experience and knowledge of the specifics of the industry you need. We offer you a list of specially selected 3D modeling companies of different specializations. They passed our verification according to the above 3 criteria and proved themselves to be worthy partners. Selection Methodology While selecting the following 3D modeling companies, we have focused on their websites and profiles on independent platforms such as GoodFirms, Clutch, DesignRush and others. We have researched the range of services and the portfolio confirming them, client reviews, the list of tools used, as well as the procedure for accepting an application if there is relevant information. Professional 3D Modeling Companies with a Proven Track Record Kevuru Games Location: Ukraine Established: 2011 Employees: 350+ Specialization: game modeling The Ukrainian studio Kevuru Games offers 3D modeling services for gaming products and any other projects, one way or another related to the gaming component. The company includes several 3D divisions, each of which is responsible for its direction of 3D modeling – characters or environment. The studio has a rich portfolio of realistic 3D models of assets, and especially characters – experienced character artists here create AAA-level models. One of the most prominent highlights is the creation of 3D characters for Star Wars: Tales from the Galaxy’s Edge. There are individual artists who have vast experience in solid surface modeling, and there are also specialists in sculpting. The team is formed depending on the request, so that almost every time its composition is unique and includes specialists who will best cope with your task. If you are interested in game modeling or creating models for the future gamification of your business application, then Kevuru Games is an excellent choice. In addition to game modeling, we offer architectural and product modeling and visualization services from our sub-brand 3Nitro. A team of experts in this field are ready to create 3D interior and exterior, skillfully model furniture, fashion products and packaging, as well as create drawings of the required level of complexity and detail. 3D models from which it is impossible to take your eyes off. Are you ready to be convinced? Free estimate Wow-How Studio Location: Ukraine Established: 2009 Employees: 150+ Specialization: visualization This Ukrainian studio specializes in the full cycle of animation creation. In turn, this cycle also includes the creation of 3D models, if you are interested in an animated 3D video. A large number of producers and motion designers work here – they will create for you the product you are interested in from scratch, regardless of its complexity and purpose. So if your request includes the creation of 3D models for video content and its further deployment, then you are definitely in the right place. Ufo3D Location: US Established: 2018 Employees: 200+ Specialization: product modeling This 3D modeling studio is engaged in creating visual materials for the production and promotion of various products. The key service is 3D modeling. The company offers to create models for marketing, commercial and production purposes. The company’s track record already includes more than 1000 completed projects. Among them, you can see models of furniture, jewelry, appliances, electronics and fashion products. This 3D modeling studio will be an excellent partner for creating product models that already exist or are just planned to be launched into production. NBY IT Solution Location: Bangladesh Established: 2006 Employees: 50+ Specialization: versatile modeling With many years of experience in 3D, NBY IT Solution is ready to provide services in the field of 3D modeling, rendering, visualization, animation and design. These areas relate to the gaming industry and the creation of models for games, as well as architectural modeling of buildings and commercial modeling of various products. Despite the large number of services offered, the company successfully copes with the distribution of competent specialists for specific tasks and successfully completes projects on time. It will not offer you AAA-grade graphics, but it will be able to implement simpler graphics tasks well or create a high-quality model of an existing product. At the same time, the prices here are much lower than in other similar studios. Miracle Studios Location: India Established: 2014 Employees: 50+ Specialization: game and product modeling This Indian company is engaged in 3D modeling both for games and for commercial purposes. In particular, here you can order 3D models of your products for listing on Amazon and other trading platforms. Modelers also develop 3D models for AR/VR-based applications, tutorials and simulators, and more. More emphasis is placed on stylized 3D models for games. This 3D modeling studio can both work with ready-made concepts from the client and create individual concepts for your project after a thorough discussion of your needs and goals. If necessary, the studio prepares the model for future animation. 3D-Ace Studio Location: Ukraine Established: 2009 Employees: 50+ Specialization: game and product modeling 3D-Ace is the Ukrainian division of the Program-Ace company for the production of 2D/3D content. Particular emphasis is placed on low-poly and high-poly 3D models of varying complexity and purpose. The company’s 3D modelers have over 10 years of experience working with models for such fields as marketing, architecture, education and manufacturing. The studio works on models for 3D visualization of products, 3D catalogs, virtual tours, simulators, etc. There are also specialists for creating game models for Unity and Unreal engines. The portfolio is quite extensive and confirms that the studio has dealt with both product modeling and games and has expertise in both directions. Game modeling is dominated by asset, vehicle and building models, while commercial modeling is dominated by furniture and appliances. Take a closer look at this studio if you see the item you need in the above list. Zatun Location: India Established: 2007 Employees: 50+ Specialization: game modeling This Indian 3D modeling studio is completely dedicated to game art. Despite the relatively small staff, the company boasts a fairly large portfolio of 3D characters, vehicles, assets and objects for the environment. All game models are adapted to the game engine you need and, if necessary, are prepared for animation. As for the areas of special pride, these are models of military equipment, weapons and equipment – in the company’s portfolio, you will find many impressive samples. ThePro3DStudio Location: US Established: 2018 Employees: 50+ Specialization: product and architectural modeling ThePro3DStudio is an American 3D visualization company for e-commerce, architecture, education, advertising and manufacturing. The small age of the studio is not a drawback – it has already accumulated many positive reviews from clients and a large number of cases. The key directions of the company are 3D product modeling and rendering, furniture modeling, creation of 3D designs ready for printing, interior and exterior modeling, as well as 3D sculpting. In terms of products, the company dealt with models such as gadgets, home appliances, electronics, medical equipment, and fashion objects and home decor items. The studio’s portfolio is especially distinguished by its interior designs – they are diverse, visually appealing and well-designed. 3DDevice Location: Ukraine Established: 2018 Employees: 50+ Specialization: modeling for 3D printing This is a Ukrainian company fully focused on 3D – it sells 3D printers and scanners, as well as creates 3D models that can then be printed on a 3D printer. This is the main specialization of the company in the 3D modeling service – the creation of models for 3D printing. In addition, the studio is engaged in 3D modeling based on drawings, sketches and real objects, 3D modeling for medical purposes, as well as architectural 3D modeling. In the portfolio of the 3DDevice studio, you can find a huge number of examples of prototyping, small-scale production and 3D printing of plastic parts created on the basis of 3D models. VegaCADD Location: US Established: 2007 Employees: 50+ Specialization: architectural modeling Custom modeling of furniture and various products is the main service of the American studio VegaCADD. Local specialists are also ready to prepare created models for animation, create a virtual tour, walkthrough and 3D architectural floor plans for interiors and birds-eye rendering for exteriors. The models created in the studio can be used in the architectural, commercial and advertising spheres. 3D modelers here have many years of experience and an excellent understanding of the specifics of 3D modeling to create the perfect product or architectural design. The studio’s portfolio includes many worthy examples of furniture modeling and 3D rendering of interiors and exteriors, which can be considered a key specialization of the company. How Kevuru Games Will Help You Achieve the Best Results Kevuru Games is primarily a game company, so here you will find the best specialists in game 3D modeling. At the moment, the company is already 10 years old, and 3D modeling is one of its strongest departments. It brings together both experienced industry old-timers with 20+ years of experience, as well as young and incredibly talented 3D artists. They satisfy the needs of such world-famous publishers as Lucasfilm, and their personal projects fall into the Featured Gallery of such resources like ZBrushCentral. Moreover, our artists are happy to share their experience, as well as give valuable advice and recommendations to beginners in publications on various authoritative resources. In addition to a powerful 3D character department that creates models for games like Star Wars, Kevuru Games boasts a large 3D environment team that creates realistic settings and 3D assets for games of various genres and styles. Over the entire period of the company’s work, the team has implemented more than 100 3D projects related to both casual mobile games and large-scale AAA blockbusters with a multi-million army of fans. Kevuru Games’ 3D modelers are not just professionals in their field. Their main feature is that they know how to listen and hear the client. If you have a clear concept of future 3D models that you need to follow without the slightest deviation, they will visualize it in 3D in full analogy with the material provided. If your idea is not yet fully formed, requires additions or assumes variability, then our artists will offer a huge number of options that meet the highest aesthetic standards and keep up with modern gaming trends. You can easily make sure that these are not simple words by going to the portfolio section of our 3D modeling company. We will carefully analyze your request and select the optimal 3D team for your project. Rest assured that the result will exceed all your expectations.
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Top 10 Experienced & Inspirational Character Design Studios in 2021
Top 10 Experienced & Inspirational Character Design Studios in 2021
We are not reinventing the wheel if we say that character creation is an art of its own that is valued in a special way. Of course, all kinds of art are important in a video game, and the environment always sets the right mood and atmosphere. But the character is the player’s avatar, this is the point of contact between the player and the game, this is a temporary virtual incarnation of a person who has decided to spend some time in a radically different world. A well-developed character is a person with his, her or even its own past, temperament, characteristics, pains, fears, preferences, advantages and disadvantages. And if writers outline the image of a character with the help of words that evoke images, then a character artist outlines the image of a character with the help of images that evoke (in a successful scenario) words. If writers outline the image of a character with the help of words that evoke images, then a character artist outlines the image of a character with the help of images that evoke words. What is a good character artist? Someone who was able to tell the story of a character through the smallest details of his or her appearance. The main weapon of artists is the visual, and it depends on how they know how to manage it, whether this character will fall directly into the player’s heart or be forgotten in five minutes. Drawing a character beautifully and realistically is not all. The character’s appearance should not be silent and demand admiration only for its gloss, polished to perfection. The character’s appearance should speak, and speak a lot. The more thoughts, associations, guesses and assumptions a person has when looking at a character, the better this character is worked out. So this character is really alive. What is a Character Design Company? Characters are expectedly created by character artists. The habitats of such artists can rightfully be considered game art studios or companies completely focused on creating characters. It must be understood that although we are talking about game characters, they can be created for other purposes and directions. Characters are also created for the film industry and advertising goals. There is such a thing as a mascot – a character personifying a brand and presenting its products and services to customers. Creating a character for a movie, commercial, or game are completely different things. Therefore, when choosing character design studios, notice in which direction they work and what kind of characters they are creating. Why Choosing Character Design Services is so Important? Character creation is not cheap. This requires a thorough study of the concept, background, temperament, unless, of course, you want to get an impressive result that will work. Therefore, before starting this business, you need to understand exactly what result you want to get, what emotions the character should evoke, what his or her role in your product will be. The choice of the character design company plays an equally important role in this. Even if you have thoroughly thought out the biography and history of the character, this does not mean that the first studio that comes across will be able to implement it. The artists there may simply lack experience or inspiration and passion to fill a character with them. The latter is no less important than a high drawing skill – an impeccably drawn character without a soul embedded in it will look like a bright wrapper with nothing inside. How to Choose Most Reliable Character Design Studio? A good studio is three key factors: Experience.Discipline.Inspiration. The first can be verified by examining the company profile on its website and third-party platforms such as Clutch or GoodFirms. There is always the year the company was founded. In addition, on the company’s website, there is always a list of services that it provides and a portfolio showing work in different areas. The second is not as easy to check as the first, and there is always an element of certain risk. But you can always go to the same independent sites like Clutch or GoodFirms and read the reviews of previous clients of character design studios. If a company has problems with timing, communication or understanding with a client, most often such nuances are indicated in reviews. If a company does not have a single review, this is a reason to think. But if you liked it so much that the lack of reviews does not bother you, ask its representatives for comprehensive information on the structure of the work process and warn them in advance about strict timings or special requirements. Checking the third may seem like an unrealistic task, but in reality, it is not that difficult. In a sense, this is even easier than checking discipline. Just look at the portfolio. There you will see the characters created by the company. Based on what we talked about above, you should at first glance feel whether the artists put some of themselves into characters or whether they created empty glossy dummies. If you want to look at the characters, delve into their facial features, make assumptions about where this scar or this bitter curve of the mouth comes from, then everything is fine. And your project is in good hands. Selection Methodology The list of character creation companies that we suggest below is based on research from independent resources such as GoodFirms, Clutch and DesignRush, as well as companies’ websites. We selected companies with more than 5 years of experience in creating characters, a thematic portfolio of characters that allows us to assess the level of skill of artists, and reviews from previous clients describing the process of cooperation with these companies. Character Design Companies That Do Not Just Create Characters, But Breathe Life Into Them Kevuru Games Location: Ukraine Established: 2011 Employees: 350+ Kevuru Games is a large game art and development company with many divisions, among which you can easily find character design services. There are separate departments dealing with 2D and 3D characters. Each of them is perfectly oriented in its direction – the 2D department creates characters for mobile and PC games of such genres as casual, hyper casual, HOPA and others, and the 3D department makes characters for AAA titles. The feature of the company is the creation of characters specifically for games – the team adapts them to any game engine and ideally optimizes them for flawless display in the game. A separate advantage of Kevuru Games is that they are equally expert in working with both stylized and photorealistic characters. Among the company’s clients who have appreciated the company’s dedication to the creation of characters, you can see Lucasfilm, EA, Epic Games, Goodgame Studios, Socialpoint, Nanobit and others. Dream Farm Studios Location: Canada Established: 2013 Employees: 150+ Dream Farm Studios is a Canadian animation studio specializing in the creation of 2D and 3D animation, from full-length animated films to commercial videos. The company also provides services for the creation of game art, in particular characters. The company’s portfolio contains a large number of striking characters, most of which belong to the stylized direction. Character design teams are also experienced in creating so-called mascots – characters that represent a brand and introduce its products and services to customers. The company has partnered with clients such as Valnet, Firefox, Flaregames and others. Room 8 Studio Location: Ukraine Established: 2011 Employees: 250+ Room 8 Studio is an outsourcing company offering services for the creation of AAA class game art. The team of artists has enough technical resources to create photorealistic 3D characters for games or animation. The company has collaborated with many well-known gaming publishers – Activision, Ubisoft and others. In addition to the 3D direction, the company can also take on the creation of 2D art and characters, but they put less emphasis on this. The studio’s portfolio is full of various interesting projects and cases that will help form an opinion about their skills and expertise. N-iX Game & VR studio Location: Ukraine Established: 2002 Employees: 200+ N-iX is one of the oldest Ukrainian game art outsourcing studios. Among other services, you can easily find 2D and 3D character designs here. The team focuses on both simple art for mobile games and more advanced art for rooftop PC games. Among the studio’s clients, there are such companies as Wargaming, Paradox Interactive and Trese Brothers. Fantasy motives prevail in the portfolio of 2D characters, and among the 3D characters, you can find different styles and directions. The team is made up of mostly senior-level professionals with extensive experience and versatility, so they can easily adapt to the style and setting you want. BluBlu Studios Location: US Established: 2014 Employees: 150+ It’s an award-winning American animation studio that knows how to create characters that tell the stories you want and deliver the messages you develop. The company does not work on purely game projects, but mascots, characters for advertising or design purposes are their cup of tea. The studio has partnered with clients such as Nickelodeon, Riot Games, Panasonic and Microsoft. This is your choice if you need bright and memorable characters for advertising that will communicate with your customers and introduce your products and services to them. AAA Game Art Studio Location: US Established: 2016 Employees: 150+ Although the company has only been in business for 5 years, its senior art team can boast over 20 years of experience in the gaming industry. This American outsourcing studio provides a classic package of art services, including the creation of 2D and 3D characters. AAA Game Art Studio has worked with clients such as Ubisoft, Playrix and Bandai Namco. In the portfolio, you can see that their strong point is fantasy characters. Despite its name, the studio not only works with AAA level art, but also casual and hyper-casual games and related art. Stepico Games Location: Ukraine Established: 2014 Employees: 100+ Stepico Games is a Ukrainian art outsourcing studio that creates game art, games on the Unity engine and AR/VR-based applications. The company’s clients include Rovio, NBC Universal and Section. Among other services, the company is engaged in the creation of 2D and 3D characters. The team is experienced and professional enough to work both on simple characters for mobile games and on three-dimensional characters for larger projects. So far, the team has implemented more than 25 successful projects. Starloop Studios Location: Spain Established: 2011 Employees: 150+ Starloop Studios is a Spanish game development and game art company. Many diverse artists of different styles work here. The number of them may vary depending on the chosen cooperation model and the scale of the project. If necessary, the team can be scaled up literally in a couple of weeks to the number of specialists up to 500 people. Notable clients of the studio include Disney, Ubisoft and Blizzard Entertainment. The art team is working on 2D and 3D characters for mobile and PC games. Styles and directions can be very different since the company has a lot of experts in different directions of art. Mortar Studios Location: Australia If you are interested in character design studios that specialize exclusively in character creation and do nothing else, then Mortar Studios is your choice. It is an Australian outsourced character and animation video company. Although this studio is not represented on independent platforms, its website contains enough information, customer testimonials and links to third-party materials with case descriptions to be included in our list. Among the main services of the studio, you can find the creation of character concepts, modeling, rigging, animation, creation of hairstyles based on 3D scanning and characters for augmented reality. The company has an impressive portfolio of realistic and stylized characters with projects ranging from simple cartoon designs to hyperrealistic renderings of humans and insects, as well as many positive customer reviews. Airship Images Location: UK Established: 2010 Another company not represented on independent platforms, but having too impressive portfolio to pass by. Airship Images is a UK based character design outsourcing studio for the gaming and film industries. It employs strong character artists who created art for games such as Forza Horizon 4, Hitman 2, Battlefield V and Baldur’s Gate III. A scrupulous approach to character hair design can be called a separate pride of the company. Many clients come here with just such requests. The studio prefers 3D projects of the AAA class – with such projects, the team can demonstrate all their skills and strengths. How Kevuru Games Will Help You Achieve the Best Results Character creation is extremely challenging, be it a character for a video game, commercial, movie, or mascot role. Therefore, you can only trust it to professionals, whose expertise is beyond doubt. Of all the listed companies, it is Kevuru Games that has the greatest resources for creating memorable characters. The company has separate teams specializing in 2D and 3D characters, which in turn are divided into sections specializing in realistic or stylized characters. The artists of Kevuru Games have experience in creating characters for games of different genres, so upon receiving a request for creating a character, the company selects the optimal composition of the team containing specialists who can best cope. Kevuru Games many times has proven its status as one of the most trusted character design studios, collaborating with Lucasfilm on 3D characters for Star Wars: Tales from the Galaxy’s Edge, working with Nanobit on 2D characters for Tabou Stories: Love Episodes, and developing character concepts for the legendary Fortnite by Epic Games. The company’s portfolio is replete with characters for all tastes, so you just have to study it and make your choice. The artists of Kevuru Games will create for you living, unique and self-sufficient characters that will favorably distinguish your game project from others and focus the attention of the players on you. At the same time, artists not only blindly follow the instructions, but, thanks to their colossal experience, can give recommendations regarding the stylistics of the main characters and NPCs, advise to add or remove certain nuances, and even offer ideas from scratch if you dream of an interesting character, but have not yet come up with concept. 3D models from which it is impossible to take your eyes off. Are you ready to be convinced? Free estimate
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Cross-Platform Game Development: When Versatility Matters
Cross-Platform Game Development: When Versatility Matters
Until recently, cross-platform development meant creating games for PCs and consoles. Now mobile devices have joined this list. They are the most dynamic and fastest-growing segment of the gaming market, on which great hopes are pinned. Of course, console exclusives will remain, as will PC-only games. But the future lies in cross-platform development. About 2.6 billion mobile players exceed 1.5 billion PC players and 730 million console players combined. It is irrational to miss this opportunity. Therefore, today we are talking about multi-platform game development so that everybody could know. What is Cross-Platform Game Development? It would be unwise to delve into a topic without a basic definition – perhaps someone has doubts about their knowledge. Cross-platform game development in the gaming industry is the creation of a game that can function on several platforms at once. How does cross-platform development work? Unlike the native one, which uses official tools provided by the developers of the system for which the game is made, cross-platform development requires different software to help adapt one code for several systems. Thus, the codebase for all developers is the same. And to create platform-dependent parts of the game, various software development kits, scripting languages, software libraries and game engines are used. Cross-platform development is complex and multifaceted. It requires a lot more attention to detail. It’s easy to miss out on nuances when releasing a game on multiple platforms. The reputation of many publishers of long-awaited games has suffered greatly due to the fact that they did not conduct proper testing and missed a bunch of bugs and errors in the final console version. At the same time, the PC version turned out to be quite acceptable. The key to successful multi-platform game development can be choosing the right game engine. There are well-known options that everyone knows, and there are less common engines that can do the job just as well. Our task is to consider the best cross-platform game engines and give each of them an impartial assessment. Benefits of Cross-Platform Game Development If someone still has doubts about the benefits of cross-platform gaming and questions “Why do I need all this?”, then we have an answer: Maximum impact on the target audience. If you know that your potential gamers use both PC and console for gaming, not to mention mobile devices, then covering all types of devices will help you reach a wide segment of users.Accelerated development process. If you plan to release a game on multiple platforms, then it is better to do it right away than to create a separate game for a PC, and then adapt the finished product for mobile devices.Fast time to market. Bringing a cross-platform game to market is much easier. It is enough to take into account a number of requirements set by stores. The game attracts the interest of several segments of players at once, thus spreading much faster. Of course, cross-platform game development comes with its challenges. If the interface display for console and PC games is not very different, then there may be difficulties when adapting the game for mobile devices. It’s also important to pay attention to game controls. Its specificity will be completely different for PCs, consoles and smartphones. At the same time, it is important to preserve the personal atmosphere of the game and the features of the gameplay. It is indeed a challenge, but the benefits outweigh the difficulties. 3D models from which it is impossible to take your eyes off. Are you ready to be convinced? Free estimate Best Cross-Platform Game Engines: Info Not To Be Missed Creating a game on multiple platforms at once requires not only certain skills and knowledge but also special tools and languages. First of all, you need to understand what platforms you are targeting. If this is a classic trio of PC, console and mobile, then development can be safely done in C++. For Java-loving Android, it will be possible to use JNI to make friends with C++. This language provides maximum performance on all platforms. However, it should be borne in mind that the cost of cross-platform game development in C++ will be higher since it is more difficult to work with it than with other languages. Now let’s talk directly about cross-platform engines. Unity When it comes to scaling in terms of budget, it’s hard not to mention Unity. It is a true C++-based giant for multi-platform game development that works great with PCs, consoles and mobiles. At the same time, the development cost will be much lower than in the case of pure C++: one of the features of the engine is that it doesn’t give users access to its C++ base, so you don’t have to suffer a lot. Unity uses C#, Boo or UnityScript as the scripting API for the game and features an intuitive interface and easy setup for cross-platform game development. It is enough just to select the target platforms when installing the engine: all the necessary SDKs will be loaded automatically. Most often, Unity is chosen by mobile developers, indie studios and small game companies that do not focus on advanced graphics, open world and 100+ hours of gameplay. By default, it includes a minimal number of plugins, which greatly reduces the build size. In addition, Unity offers a huge number of 2D and 3D resources optimized for mobile devices. Unreal Unreal is one of the most powerful and advanced cross-platform game engines of our time. With the built-in visual scripting tool Blueprint, you can create game visuals targeting different hardware. By using Unreal, you can avoid having to dig deeper into C++, but you have to install separate SDKs for each target platform for cross-platform game development. At the same time, if you have a desire, you can modify the source code: the engine gives access to it. Like Unity, Unreal supports game development for PCs, mobiles, and consoles. It is important to know that the engine contains a large number of plugins built by default, which are relevant only for large games, and you will have to manually search and disable them if your choice is mobile games. Therefore, most often this engine becomes the choice of companies planning large-scale projects for PCs and consoles with multiplayer mode. HTML5 Browser-based games love HTML5. According to Vision Mobile, more than half of mobile games and apps are built using HTML5 combined with JavaScript and CSS. As a result, you will get a responsive game that is shown in any browser on any device, be it a smartphone or a desktop. That being said, your budget can be very modest. Godot Engine Godot is a feature-packed open-source language that supports cross-platform 2D and 3D game development. It comes with a user-friendly visual editor and built-in nodes that greatly simplify and speed up game design. With it, you can deploy games for PC, mobile platforms and the web using HTML5 and WebAssembly. Export to console is only possible with third-party porting service providers that are licensed console developers. Cocos2D-x Cocos2d-x is a free cross-platform open-source framework for games and other graphics applications. This is an ideal option for mobile platforms. At the same time, the basis of the program remains the same: only minor adaptation to a specific platform is required. Cocos2D-x is available in C++, JavaScript and Lua. The framework is simple and fast enough to implement. Looking Ahead: What’s in Store for Cross-Platform Gaming Anyone who cares about quickly bringing their product to market simultaneously on multiple platforms is already actively developing using cross-platform solutions. At Kevuru Games, we also offer cross-platform game development services with experienced developers and clear pipelines. In 2021, the trend will not change, and more and more companies will use cross-platform game engines and approaches. Cross-play, cross-progression and cross-buy functions are demanded by players: they allow people to play together using different platforms, start playing on one platform and continue on another, and also make the process of buying a game available on different platforms one-time-only. Using a single codebase affects all aspects of game development down to reducing the number of developers required. This allows the company to save money that would normally be spent fixing and updating two separate codebases. A significant part of the initial project budget saved can be spent on further improving the game in accordance with user feedback. As a result, cross-platform game development achieves its goals in a balanced way in terms of cost, time, complexity and user experience.
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Mobile Gaming vs PC Gaming: Overview and Prospects
Mobile Gaming vs PC Gaming: Overview and Prospects
The 21st century is in full swing. Almost every self-respecting gamer has a gaming PC at home, and the pocket is always pleasantly burdened by a modern smartphone full of mobile games. Maybe there is a PS4 or even PS5 near the TV if luck formed a successful combo with initiative and got the better of a global deficit. As you already understood, the hot topic of our today’s conversation is the confrontation between mobile vs PC games. So let’s dive in. Mobile vs PC: Which Is the Better Platform for Gamers? At first glance, it would seem why try to compare the incomparable? PC and mobile games require a completely different approach, from controls and graphics to optimization and UX/UI. But it’s not a secret for anyone that it is mobile games that have been leading the gaming market for a long time and constitute serious competition for both PCs and consoles, which cannot catch up with them even by combining their shares. PC vs console vs mobile market distribution looks like this. Let’s objectively evaluate PC and mobile gaming from the point of view of the average gamer. On the one hand, PC games are a stronghold of reliability and the most comfortable secluded area where you can play the most modern games (if the hardware allows) and improve your experience with fancy devices. Multiplayer games only boosted the general fan more strongly: the ability to play with real people, communicate and work in teams immersed people in the gaming world with their heads. The graphics are improved every year, showing wonders of realism: lighting and weather effects, particle effects, ray tracing, reflections, and so on. Huge monitors, surround sound and convenient controls remove all barriers between the virtual and real worlds. On the other hand, the portability of mobile games poses a serious challenge to canned one-on-one gatherings with a large-sized device at home. Your smartphone is always with you: you can play in transport, during a lunch break or while waiting for an order in a cafe. Modern games are perfectly adapted for any device, so it’s a pleasure to play them. At the same time, smartphones and their RAM have become much more powerful: now it is not uncommon to see the phrase “gaming smartphone”. And well-known titles like Call of Duty have long ago captured the incredible power of the mobile market and have spoiled their hit on mobile devices. So now you will find on your smartphone your favorite games, multiplayer, and whatever your heart desires. Controls, of course, is significantly inferior to a PC, but portability has to be paid for. Be that as it may, mobile games cannot completely replace PC games. The mobile processor and screen are powerless to showcase the latest graphical advances and 4K resolution in AAA titles. There can be no question of playing Metro Exodus or Witcher on a smartphone – none of the existing ones currently have enough power for this. Therefore, the very concept of PC vs mobile gaming is inappropriate. Each of these areas has its niche, available only to one of them. The developers have long ago documented the promise of a cross-platform approach. This allows you to reach a large part of the audience of the players. A prime example is Fortnite, available for mobile, PC and consoles. Not only is it a multiplayer game, but it is also constantly updated with new events, themed events and skins. We also had a hand in increasing the popularity of Fortnite: you can learn more about it in our case study, or just enjoy a few skins concepts we created. Development Cost More often than not, developing a mobile game is cheaper than a PC entertainment product. But in the light of modern realities, this statement is rather ambiguous. The cost of games for both PC and mobile devices always depends on many factors. The scale of the idea, the size of the team and the technologies used are just some of the aspects that will shape the price. For example, the famous hyper casual game Angry Birds cost Rovio $ 140,000 to develop, although it would seem that games of this direction should have a much smaller budget. At the same time, the indie PC game Night in the Woods, conceived by two people, raised $ 200,000 on the crowdfunding platform, although the guys were asking for only $ 50,000. Crowdfunding makes game creation more accessible even for a single developer and greatly equalizes mobile vs PC development options. The huge range of possible prices for mobile gaming vs PC gaming development often confuses and makes budgeting difficult. And while your competitors are groping, you can get a full calculation of your game and find out the purpose of every dollar spent. Tell us about your project and we will give you clear budget guidelines, detailing each expense item. 3D models from which it is impossible to take your eyes off. Are you ready to be convinced? Free estimate Just a Minute for Statistics Let’s back up our considerations with mobile gaming vs PC gaming statistics. Hubspot claims there are now 2.2 billion mobile gamers worldwide. And DFC Intelligence adds that the number of PC gamers is approximately 1.5 billion. Now let’s move on to mobile games vs PC games revenue. In 2020, revenue from the global PC games market was estimated at nearly $ 37.4 billion, while the mobile games market generated a revenue of over $ 86.3 billion. If we consider the full picture of mobile vs PC vs console statistics, then we must also mention that the consoles segment came in second with $ 51.2 billion. What is important now is that the first generation of gamers has already grown up and has significant purchasing power. The gaming market is projected to reach $ 196 billion by 2022, with a mobile market share of at least $ 95 billion. Note that in one first month of 2021, global game sales totaled $ 11.6 billion. Best Games 2020: Which Platform Give a Taste of Its Quality Every year, everyone in the gaming industry eagerly awaits The Game Awards, an awards ceremony celebrating achievements in the video game industry. The latter took place on December 11, 2020, and highlighted the most notable games of the past year. The Last of Us Part II by the American company Naughty Dog became the best game of the year. This PS4 exclusive has also garnered several awards in other nominations: Game Direction, Narrative, Audio Design, Performance, Innovation in Accessibility, and Action/Adventure Game.  Among Us was voted Best Mobile Game. It works great on Nintendo Switch, Windows, Android, iOS and Xbox One. For convenience, the rest of the winners are given in the form of a table. NominationWinnerPlatformDeveloperGame of the YearThe Last of Us Part IIPS4Naughty DogBest Game DirectionThe Last of Us Part IIPS4Naughty DogBest NarrativeThe Last of Us Part IIPS4Naughty DogBest Art DirectionGhost of TsushimaPS4Sucker Punch ProductionsBest Score and MusicFinal Fantasy VII RemakePS4Square EnixBest Audio DesignThe Last of Us Part IIPS4Naughty DogGames for ImpactTell Me WhyWindows, Xbox OneDontnod EntertainmentBest OngoingNo Man’s SkyWindows, PS4, PS5, Xbox One, Xbox Series X/SHello GamesBest IndieHadesNintendo Switch, macOS, Windows, Mac OSSupergiant GamesBest Mobile GameAmong UsAndroid, iOS, Windows, Nintendo Switch, Xbox One, Xbox Series X/SInnerSlothBest Community SupportFall Guys: Ultimate KnockoutWindows, PS4, Nintendo Switch, Xbox One, Xbox Series X/SMediatonic Best VR/ARHalf-Life: AlyxWindows, LinuxValveInnovation in AccessibilityThe Last of Us Part IIPS4Naughty DogBest ActionHadesNintendo Switch, macOS, Windows, Mac OSSupergiant GamesBest Action/AdventureThe Last of Us Part IIPS4Naughty DogBest Role PlayingFinal Fantasy VII RemakePS4Square EnixBest FightingMortal Kombat 11 UltimateWindows, PS4, PS5, Xbox One, Xbox Series X/S, Nintendo SwitchNetherRealm StudiosBest FamilyAnimal Crossing: New HorizonNintendo SwitchNintendo EPDBest Sim/StrategyMicrosoft Flight SimulatorDOS, Windows, macOS, Xbox OneAsobo StudioBest Sports/RacingTony Hawk’s Pro Skater 1+2Windows, PS4, PS5, Xbox One, Xbox Series X/S, Nintendo SwitchVicarious VisionsBest MultiplayerAmong UsAndroid, iOS, Windows, Nintendo Switch, Xbox One, Xbox Series X/SInnerSlothBest Debut GamePhasmophobiaAndroid, WindowsKinetic GamesBest Esports GameLeague of LegendsWindows, macOSRiot GamesMost Anticipated GameElden RingWindows, PS4, Xbox OneFromSoftwarePlayer’s VoiceGhost of TsushimaPS4Sucker Punch Productions It is important to note that the number of games released annually for PC and consoles is approximately the same. And despite the fact that the console market often generates exclusives that are not available on other platforms, we remember that the revenue of the console segment is in second place after the mobile and significantly exceeds that of the PC. Therefore, speaking of the gaming triumvirate of mobile vs console vs PC in terms of return on resources spent on development, we can confidently say that with the right skills and deep knowledge of the industry, you can succeed in any of the directions. Equally interesting is the ranking of the best games 2020 from the largest review site Metacritic. It was compiled on the basis of the best average ratings. And here we have the following picture. GamePlatformDeveloperScorePersona 5 RoyalPS4Atlus95The Last of Us Part IIPS4Naughty Dog93Half-Life: AlyxPCValve93Ori and the Will of the WispsNintendo Switch, Xbox One, Xbox Series X|S, WindowsMoon Studios93HadesPCSupergiant Games93 As we can see, mobile games do not compete on a par with desktop ones – they are too different from a technical and visual point of view. Mobile games have their ratings based on information from Google Play and the App Store. The best game of 2020 according to both stores was a cross-platform action-adventure game with the open world and RPG elements called Genshin Impact, which is also available for Windows and PS4/PS5. Genshin Impact has been hailed as the most successful international launch in the history of the Chinese gaming industry. Here are some facts: The Genshin Impact stream on Twitch was watched by 110 thousand people a few hours after the launch. According to this indicator, the game has overtaken Fortnite.The largest gaming magazine Game Informer rated Genshin Impact 9.25 out of 10 points.The game has over 20 million pre-registrations worldwide. This is further confirmation that the most advanced developers, aware of the huge prospects of the mobile market and striving to reach the maximum audience, are going cross-platform. Expectations From the Gaming Industry As part of the conversation about mobile and PC gaming, we can highlight several key expectations that have already largely been translated into reality: Cross-platform development of modern games: Fortnite, Dauntless, Bleeding Edge, etc.Mobile porting of old desktop games: Heroes of Might and Magic III, Tomb Raider, Dragon’s Lair, etc.Creation of mobile versions of famous titles: Need for Speed: No Limits, BioShock 2D, Lineage 2 Revolution, etc. Mobile devices are expected to increase in performance and power, which will allow them to support even more advanced games. However, even with the progressive cross-platform trend, PC and mobile niches will remain largely separate, with their audience and specificity. They have their aces up their sleeves, and the game parties do not overlap. So there will be no winner in the mobile vs PC confrontation. There is simply no point in fighting.  As for the details about future changes and innovations in the industry, we have everything covered. You can see more technological, social, format and feminine trends common to all gaming directions in our game design special research. Final Note Mobile gaming is a very promising area that is often used by savvy developers to enter the market. Creating a mobile game often requires much fewer resources and time than developing a PC version. But at the same time, we must remember that there are many enterprising people: the mobile market is incredibly competitive, and the audience of players has long been fed up with monotonous mediocre products. PC games require a more advanced approach. Even though indie games do not slow down and even one person can make their game, only a few achieve outstanding results. Therefore, the creation of high-budget games is, to a certain extent, even more justified from the point of view of the likelihood of making a profit. Outsourcing has become the most popular way to create mobile and PC gaming products. With its help, both individual developers and large companies can delegate many tasks to professional teams and thereby significantly save time and resources. Artists, modelers and programmers at Kevuru Games are ready to take on the full cycle development of a mobile or PC game, or individual art or animation tasks. At the same time, you do not have to worry about quality and timing: over 9 years of operation, the company has ideally adjusted all work processes and developed an ideal cooperation scheme that always adapts to each client.
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Game Designers Backstage: Rates, Mistakes, and Victory Conditions [+ Detailed Game Design Document Template]
Game Designers Backstage: Rates, Mistakes, and Victory Conditions [+ Detailed Game Design Document Template]
Do you know where the game starts? Answer options: Graphic artsThe codeDevelopment budgetDesire to do somethingDesire to make money Of course, we didn’t add the correct answer here on purpose. The game starts with a concept. The above elements are also important, but they will obey the idea and be entirely based on it. Except for the budget. It is either available or not, and that’s another story altogether. The idea is obvious, you say. However, at the same time, many developers start from the last two points. They come up with a name and even draw art and write code, but at one fine (or not so) moment, completely different ideas and interests begin to excite them. Previous sketches are violently rewritten or simply abandoned. The result is very mediocre if any. Therefore, you should know a very important thing: any idea must be worked out as much as possible, broken down into components and described, and most importantly, completely captured in a single document. You must describe the essence of the game, the history of the world, the situation in it at the moment, the characters, all objects, gameplay, every feature, right down to the background pattern of the menu button. You have to formalize the game universe from start to finish. Collectively, this is called the game design, and the extensive document that will cover all of this is called the game design document (GDD). We will talk about these wonderful things today. What Is Game Design? So game design is the process of creating game goals, rules, and content. Goals are the meaning for which a person plays the game, and the rules allow giving the achievement of these goals a special unique form and create certain obstacles on the way to them. Overcoming obstacles is the foundation of good game design for almost any genre of game. But just having rules is not enough. Really cool game design goes deeper: it focuses on the players and puts their desires first. It is not enough just to set a goal to get from point A to point B and add rules to this path. You need to motivate the player to move in the direction thought out by the game designer. This is a key challenge in game design. without motivation and desire to do something, the game will become a meaningless pastime that will end very soon. In real life, people make choices that affect future events every minute. This applies to interaction with other people, movement, activity, even thoughts. The game can only capture people if they know that their game choices are important and that they affect the outcome of the game. Moreover, each alternative also leads to its development of events. If the choice does not lead to anything, then the player sees no reason to think about alternatives and leaves the game. Game design ensures that every player’s choice is meaningful. What Does a Game Designer Do? The game designer develops the rules of the game and the mechanics. It sounds simple enough, but in fact, this specialist shoulders a huge amount of work and, moreover, bears a large share of responsibility for the result. Why? Because game designers actually come up with a project from scratch, and the rest of the team works in accordance with their best practices, recorded in the game design document. At the same time, game designers are universal creators who must understand the whole spectrum of heterogeneous areas in line of duty directions. If artists are doing art and programmers are working on code, then a game designer is in a constant whirl to stay in the loop: Latest gaming trends and ratings.Features of game engines.Varieties of game economies.The intricacies of human psychology Not to mention the basics of programming, knowledge of the most common game art styles and even marketing tools to promote the game. Impressive, isn’t it? The game designer constructs the basic dynamics of the game, which is responsible for the overall feel of the game for the user. The basic dynamics are based, in turn, on the basic game mechanics – the way objects interact with the player and the game space. For example, the main game mechanic of Tetris is the manipulation of figures falling from top to bottom. Game designers don’t work alone. Creating a game is teamwork where all team members communicate, exchanging ideas and proposing alternatives. Artists know more about art and can tell the game designer why the chosen menu style doesn’t fit the setting. Programmers will talk about the impossibility to implement a certain game feature due to the engine’s peculiarities. But the game designer remains the main manager of the idea. Given the huge number of responsibilities, these professionals are often divided into different categories. For example, it can be: Level designers, responsible for creating levels, the landscape of the map and the location of objects on it.Game mechanic designers, responsible for maintaining the game balance in terms of economics, development and rules.Content designers, responsible for creating characters, items, missions, and tasks.Narrative designers, responsible for creating the basic story of a video game and bringing it to life through game mechanics.Game writers, responsible for various types of text in video games: dialogues, diaries, memos, written languages, etc.Interface designers, responsible for creating an intuitive space for the player’s interaction with the game. Before starting work, each designer must understand the main pillars of the game, its genre and setting, as well as study analogues existing on the market. 3D models from which it is impossible to take your eyes off. Are you ready to be convinced? Free estimate Is There a Difference Between Game Design and Game Development? We are asking this question purely for hooligan reasons since it is already obvious that there is a big difference. So what is game design and development? These are completely different things that cannot exist without each other. Game design is the formalization of the idea and rules of the game world. This is a huge multi-tiered work that affects art, development, economics, and psychology, and requires careful thought over all the smallest game details. Game development is the transformation of fixed ideas into a playable product using code. This is a huge technical work, requiring careful handling of the existing limitations of the game engines so that it does not affect the quality of the game or destroy the idea. If your thirst for education requires more information on this topic, then we invite you to our game design vs game development research, where we revealed all the ins and outs of this topic.  And What Is Game Art and Design – Really Different Things Too? It remains only to wonder why so many people tend to meaningless synonymization of completely different concepts. Hardly having time to come to our senses from the identification of design and development, we rest our foreheads on comparing art and design. What does a game artist do? These 2D and 3D specialists are engaged in the creation of graphics. They draw characters, environments, objects, textures, they are completely responsible for the visual – the kind of front experts from art. And the game designer, what do they do? We’ve been talking about this for a long time, but why not repeat: game designers formalize the idea and create the rules of the game, motivating players to achieve their goals by making important decisions. These are the producers and creators of the essence of the game. Artists and programmers work as directed by game designers. And the higher the responsibility of the latter for the result of the work. Game Design Document: Why You Need It What is a game design document? This is a complete description of your future game using words, formulas, references, graphs and anything else that will help to best reflect your idea. In addition to general information such as genre and platform, it helps capture different ideas and let the rest of the team know about them. The approved game design document is a clear guide to action, which is used by all participants in the process of creating a game. Of course, if one or two people are involved in the game, then they know perfectly well what they want without a document. Although, even for them, its benefits remain undeniable: it will allow them to capture valuable insights and interesting ideas that can simply disappear from their heads, not to mention simply structuring information on the game to prioritize tasks. But lone developers are rather an exception. Usually, it takes 5 people or more per team to create a worthwhile entertainment product. And here it is already impossible to do without a document and the firm hand of a game designer. Each team member can have their vision of the project. You will want to see a horse in the game, the artist will draw a unicorn, and the program code will make it move like a camel. Therefore, all information on the game must be recorded without the possibility of deviating from the original idea. To those who like to boast of a good memory: keeping all the components of the game in their head is simply unrealistic. Also, remember that the document describes how your game will look like. This means that you can show it to outsiders so that they can evaluate the project, and possibly give money for its development. A potential publisher will not be satisfied with your passionate narrative about the unrepeatable nature of your game. They need a document. And you need it. Everyone needs it. How to Write a Game Design Document: Typical Structure Each developer approaches the creation of a GDD in its own way. That is why when you search for a game design document template, you constantly come across examples of completely different formats and structures. But in general, we can talk about certain milestones without which it is unlikely to be possible to do: General information: genre, target audience, similar games, USP, platform, etc.Game overview: history, perspective, rules, mechanics, modes, etc.Gameplay: goal, victory and defeat conditions, controls, physics, economics, levels, etc.Game assets: graphic style, required graphics, music style, required music and sounds, etc. The simple game design document usually consists of just such sections. There is a direct correlation here: the more complex the game, the more extensive and detailed the video game design doc will be. More advanced options may include other sections such as details regarding prototyping, adding a level design tool, marketing activities to promote the game, and more. How to make a game design document really effective and useful for everyone? Remember a few key wishes based on our personal experience: Be prepared to edit a lot. Writing a game design document is not a one-time task that you can do and forget about it. Modern agile methodology implies a flexible approach to the creation of documentation and its constant updating at the end of the next iteration of work on the game. This allows the video game design document to remain relevant at every stage and optimally shape the final version of the game.Be prepared to work together. Game design doc is not the story of one person. A game designer can analyze the market and come up with an idea, but this is where the independent work ends. All further processes are collaboration with programmers, artists, managers and other team members, each of whom contributes to the creation of the game and gives an expert assessment of the acceptability or non-viability of the next feature.Be prepared for the need to visualize. If you create game documentation, this does not mean that it should consist entirely of text. Many of the nuances are quite difficult to explain in words. Therefore, you have a long search for references, examples of mechanics from different games, visual effects similar to those conceived and interfaces from which you need to take the best and exclude the worst. Now get ready: we’ll talk about the worst mistakes when creating a game design document. Five Horsemen of the GDD Apocalypse Any specialization is distinguished by specific errors inherent only in this particular direction. Game designers also know their main enemies by sight. They are quite obvious, but practice shows that it is obvious things that are most often overlooked. In view of their obviousness, of course. So, the five main anti-heroes of the game design document are: Illiteracy. There is no more pain for the eyes and psyche than a text full of spelling, grammatical and punctuation errors. Reading the document turns into a tournament for catching illiteracy cockroaches. Checking the document for errors will be an additional motive to reread and, if necessary, update important sections.Vagueness. Leave literary utterances for fine writing contests, and select a separate file for all in-game dialogues and texts. Also, avoid ambiguous wording and a variety of options for completing tasks: this is not a questionnaire, but a serious working document, and no one will either think up what is missing or read your thoughts.Disorderliness. If your document is one solid wall of text, it will even be difficult to tackle it purely psychologically. Divide the document into sections, describe separately the visual (textures, models, animations) and functionality (mechanics and characteristics). This will not only make your document more readable but also help performers find the part that they need.Lack of updates. You can’t just take and make a game design document once and for all. Key points will remain unchanged, but new details, improvements, suggestions and replacements make regular revisions essential to keep the document up to date. Everyone is guided by it, and if you missed something or did not update in time, people will deal with outdated data and waste time reworking their tasks.Heavy references. GDD requires references, but there is no need to overwhelm it with pictures and heaven forbid the video: all this makes the file unmanageably large and unwieldy. It is best to store pictures in separate folders, and upload videos to YouTube or another platform and provide direct links. It is also worth noting that you always need to remember for whom you are writing GDD. For example, artists most often do not need exact formulas for calculating certain indicators, but for programmers they are necessary. UI designers require interface diagrams, orderings of numbers, a list of required elements and transitions, while for almost all other departments this information will be superfluous. The Game Design Document Template You’ve Been Waiting For So Long It’s scary to even imagine how much information about “the only correct way of compiling a game design document” exists on the Internet. At the same time, sad as it is, almost nowhere you will find anything but general phrases. For example, a certain article promising a step-by-step guide in creating a document and a ready-made GDD template will tell you in strictest confidence that a game design document should contain the following information: GenreSettingThe target audienceUnique selling pointsExamples of similar gamesPlatformPlotDescription of mechanicGame engineGame mechanicsGraphics and sound requirementsMonetization model And that’s all. Note that we have already mentioned all of these points in the section on the typical structure of a game design document. But we were not talking about step-by-step instructions or a full-fledged game development document template. These are just milestones that must be present in the documentation, but which do not give you an answer to the question of where is your promised template. Once you are convinced of yet another insurmountable chasm between expectation and reality, you are forced to collect these items bit by bit from different sites, download the few available examples of game design documents of famous games, dig up low-quality parodies of templates, epic in rarity and modest in content, and generally suffer terribly. Our task is to simplify your life as much as possible and break this ice of information for everyone about anything.  Therefore, our team has prepared a full-fledged game design document template, which we provide to all our clients planning to create a game. By filling it out, you will receive a real (without cheating) entry-level game design document, which is necessary to start working on a game project. Subsequently, it will be supplemented with a large amount of information, but for a start, the information collected in it is absolutely enough. The paragraphs marked as optional can be skipped: you may not yet know exactly what the gameplay will be or are not ready to decide exactly on the engine. Already in the process of work, the team will help you formulate the missing information, advise on creative and technical solutions and add all this to the document on their own. With the help of the information obtained from this game document template, we can make a quick and fairly accurate calculation of the cost of developing a game and plan a timeline. You can start filling it out now, saving you a lot of time and resources. In the Footsteps of Famous Games: Video Game Design Document Examples Game design documents are often not in the public domain. But some well-known developers nevertheless launched their documents on the network so that all interested parties could understand what a kind of instruction was for creating legendary games. Catch some video game design document examples: The multi-platform psychological survival horror and action-adventure game Silent Hill 2 developed by the Japanese company Team Silent and published by Konami has a rather long and very detailed game design document with a lot of visuals and diagrams.One of the lead designers of the legendary action-adventure game Grand Theft Auto, originally called Race’n’Chase, shared a unique 1995 material that can serve as an excellent design document example of the most iconic product of the gaming industry ever. It was created and developed primarily by British development company Rockstar North (formerly DMA Design) and produced by Rockstar Games.The Doom Bible is the original game design document of the world famous shooter Doom, written in 1992. All 5 main games were developed by the American company id Software, while the development of side games was entrusted to various third-party studios. This is a great game design document sample with maps, glossary and detailed descriptions of each episode. What Software Do Game Designers Use Since game design continues to be diligently and stubbornly confused with game development, we often find on the Internet the belief that the main tools of game designers are Unity, Unreal and other engines. The main thing here is to understand that these are not game designer tools. These are developer tools. But we’re not here to answer the question of what game developers use to create video games. And developers and designers are not the same things. Let’s get some more: what is a video game designer? This is a specialist who creates a holistic idea and skillfully decomposes it so that other team members can understand their tasks. The game design document is the embodiment of their power. And various trials and experiments have led to the conclusion that the best tool for presenting it is Google Docs. It allows you to easily edit a document and provide access to all team members. Moreover, if the game is large-scale, then you can create a whole hierarchy of documents for each of its sections and store them in one folder. In addition to Google Docs, game designers set tasks and track progress in classic project management software of the company’s choice: Jira, Trello, and others. Other software is optional for each team and is based on the personal preferences of the specialists. For example, it could be a tool for: Creation of lists of any nesting. An example is Workflowy. It can help you compose personal tasks, collaborate with a team on large-scale projects, store notes, keep materials in one archive, keep a journal, plan events, etc.Creation of to-do lists. An example is Todoist. It allows you to structure tasks and mark their status, collect interesting materials in the reading list, organize projects on Kanban boards and integrate various services such as Gmail, Slack, Google Calendar and others.Game balance calculation. This is most easily done in Excel or its online version of Google Sheets. You can take data from neighboring tables, search by cells, build graphs and charts, but the main thing is to calculate the balance.Creation of mockups. An example is InVision. It consists of simple drag-and-drop tools that make UX design planning a lot easier. You can test your prototype in a browser, smartphone, and even in real time.Prototyping. Often, game designers do not do this, but if such a desire arises, then there is nothing better than Unity. This engine has such a powerful community and number of tutorials that you can easily find answers to any questions. You will have to dig into C # a little and get a basic knowledge of the API, but it’s worth it: because you can zip through prototyping hands down. These are just examples. Some designers use Notion or Confluence instead of Google Docs and edit the configuration in Sublime Text and Atom. The main task of the tools is to speed up and optimize the work of the game designer as much as possible. Everything else is of evil. What Is the Salary of Game Designers According to PayScale and Glassdoor, the average salary for a game designer in the United States is $ 65,000 a year. Juniors start at $ 50,000, while lead game designers can get $ 110,000 or more. Nobody has canceled the classic factors that affect salaries: ExperienceLocation of the studioWorkloadThe complexity of the project Therefore, highly qualified specialists with many years of experience and deep knowledge of the specifics of the gaming industry may well go beyond this range. As for the location of the studio, everything is classic here: the most expensive specialists are located in the US, while Eastern Europe offers more affordable and flexible prices. USAUKGermanyEastern EuropeGame designer$ 40$ 30$ 25$ 10 Hourly rates are calculated based on average game designer salaries per year from PayScale and Indeed platforms. In the End Pandemic continues to fuel the gaming industry. In 2020, 2.7 billion gamers spent nearly $ 160 billion on digital entertainment products, and by 2023, if not earlier, this figure will definitely exceed $ 200 billion. But that means not only that now is a great time to create new games. This means that people need good games now more than ever. Will your game be successful and attractive to people? It is almost impossible to predict. But you can try to maximize the likelihood of a positive outcome. To do this, you need a good idea and a cool team. And we propose to move forward together. Our team of passionate adherents and connoisseurs of the diversity of the gaming industry have been working on creating games for over 8 years. During this time, we managed to work both with giants such as Epic Games, EA and FoxNext, and with a huge number of small studios just starting their journey in the world of digital entertainment. Our artists, animators and developers can work on individual aspects of the game or a complete product from scratch: then we involve our unsurpassed game designers in the work, working in the best traditions of this article. Our team is passionate about its work and is always responsible for the result. Don’t hesitate to contact us even if you don’t have a clear idea yet: our game designers will shape it for you and give it the very spark to ignite future players.
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Indie Game Development: Guide to Revenues, Most Profitable Genres & Monetization [+ 10 Best Indie Games 2020]
Indie Game Development: Guide to Revenues, Most Profitable Genres & Monetization [+ 10 Best Indie Games 2020]
If at some happy moment you come up with an original idea to create a game that has no analogues in terms of presentation, plot, or gameplay, but you have neither a team nor funding, then congratulations: the arrow of your internal game development compass has moved towards indie. And that means you’ve come to the right place. Indie Game: Definition First of all, you need to understand that indie is not a genre, not a class, or even a type of games. It is rather a characteristic of the conditions for their creation. The gaming world is conditionally divided into: Sponsored entertainment products backed by publishers and investors and created for purely commercial purposes.Independent games without such financial support, but with the freedom and courage to put the idea ahead of profit. So what is an indie game? These are projects that are created by independent developers. Independence means that they do not work for large studios like EA or Ubisoft, but only for themselves. These are kind of individual entrepreneurs in the gaming industry. Typically, indie studios are made up of just a few people. Most often, their number does not exceed 10 experts. There are also indie developers who make games alone. The gaming industry is one of the richest markets in the world, but that money rarely reaches independent teams. Due to the availability of training courses and the gradual simplification of the development process, there are more and more indie studios every year. But only a few achieve financial success. And often it is largely based on pure luck. On the one hand, this means that most indie developers are wasting money and energy almost in vain. On the other hand, it shows that these studios have to look for innovative ideas and new ways to make games. After all, restrictions and high competition force you to be creative. Superhot game screen For example, let’s take a look at Superhot, a first-person shooter video game developed by the independent Polish Superhot team. The essence of the game is that time moves around players only when they move. That is, if the player suddenly stops, time also freezes. The project was created in just a week as part of the 7 Day FPS Challenge in 2013. The widespread attention to the demo prompted the development team to create the full game. They received funding through Kickstarter. In the first 7 hours, the creators of the game collected half of the required amount of $100,000, and by the end of the first day, the goal was almost completely achieved. As a result, the team raised $250,798, which allowed diversifying the game with additional challenges, a replay mod, and more advanced animation. The PC version, released in 2016, surpassed the 500,000 mark in sales, generating $10 million a year after its release. What Is Indie Game Development? The word indie has nothing to do with India, as one might think. It is short for “independent”. Indie game development is the process of creating a game by a small team or one person without the financial support of large publishers. Indie developers do not have investors ready to fund all their ideas. Development money is most often raised on crowdfunding platforms such as Kickstarter, Indiegogo, and CrowdFunder. Some also use Patreon, a subscription-based website that offers regular support to developers. While the creation of the game is in progress, indie developers can share exclusive materials, artwork, backstage videos, and more with their patrons. For people to believe in an idea and join it, it is necessary to talk about it thoroughly and passionately. This is exactly what developer and composer Alec Holowka and animator and illustrator Scott Benson did, who created the indie studio Infinite Fall and announced the start of fundraising for the 2D story-focused adventure game Night In The Woods. The main leitmotif of the game, “at the end of everything, hold on to anything”, indicated in the title of the campaign, from the very beginning aroused a vague anguish in the soul and an inexplicable melancholic reflection. A detailed description of the game, its ideas, locations, characters, and music resonated in the hearts of more than 7,000 people, which allowed the team to collect the claimed $50,000 in 26 hours and quadruple this amount in a month. NITW on Kickstarter The depressing and at the same time leaving hope for the best, damn mature, thought-provoking, and touching story of the current generation mercilessly and straightforwardly tells about the reckless youth and the cruel breakdown of growing up, enveloping the mystical storyline with inexplicable metaphysical flashbacks, where sleep is difficult to distinguish from reality. An attempt to wedge into the world left behind, filled with the spirits of the fleeting delights of youth, crashes against the harsh reality. The authors seem to have turned their souls inside out and filled the Night in the Woods with their feelings, experiences, pain, and desperate questions turned to nowhere. Through incredible and multi-layered dialogues, they raise many relevant topics: the transience of being and the injustice of the world, the reality of the soul and the piercing essence of growing up, the vagrancy of the body and thoughts, the search for faith and its justification. Everyone will find something that will touch the soul. And it worked. The breathtaking atmosphere of the game has attracted a huge number of fans to it, who, with delight and horror, find parallels between their fate and the fate of the characters, between the history of their city and the gradually fading breath of Possum Springs. Who Is an Indie Developer? An indie developer is someone who develops games independently or is part of a small development team that produces video games for PC and mobile devices without the financial support of large companies. Unlike most big studios that create big-budget AAA titles, indie developers are not afraid to use fresh and risky ideas, rarely follow industry-recognized standards, and do not create products solely for the purpose of earning money. They can make an indie game based on their personal experiences, perception of the world, comprehension of current social issues, and more. It will not be a product with ultra-modern graphics and mechanics, but it can definitely cut to the heart and awaken the most undercover thoughts and feelings. True indie developers don’t adapt to the standard needs of the gaming market and don’t seek to adjust their skills to be hired by a large gaming studio. They are distinguished by the presence of versatile useful knowledge in the field of game development and promotion. They often combine the experience of several experts: programmers, artists, designers, etc. But the main thing is a great desire to constantly grow and expand the base of their qualifications in all directions related to the creation of games. We define indie games as projects with a relatively small budget, created by a small team independent of big publishers. There can be thousands and hundreds of thousands of such games. In fact, even one person can make an indie game. How do indie developers get their game noticed? Don’t quit what you started. Indie developers are driven solely by their enthusiasm. They must be able to boldly face criticism and negativity face to face and continue to perfect their project no matter what.Focus on quality. It makes no sense for an indie developer to create a large number of games and expect that one of them can become successful. This is a poor use of time and limited resources. The best strategy is to concentrate on one project and bring it to perfection.Use original ideas. What makes an indie game a worthy competitor to large studio products? Their unusual plot and mechanics. Among indie games, you can find real masterpieces of storytelling, similar to interactive books packed in graphics. Many of them become iconic and gain a huge fanbase precisely because of their idea.Promote your work. Indie developers are not backed up by a strong marketing department: they need to talk about their product on their own. Announcements, trailers, press releases, ad art, and posts on forums and thematic communities – everything will be good.Plan ways of retention. Indie games are not a direction where players can be motivated by the emergence of new large-scale patches and DLC. In order for the players to continue to interact with the game even after the end of the storyline, it is necessary to think over the mechanisms of their retention and motivate them to replay them in order to obtain new achievements, unblock interesting information, and so on.Decide on monetization. In-game purchases, advertising, cross-promotion – standard monetization methods are possible for indie games as well. They must be implemented very neatly and organically so as not to alienate the player. Some indie developers are moving away from standard monetization methods and simply selling the entire game for a fixed price. Users of the Epic Games Store, Steam, or other platforms pay for it one-time and get access to all of its functionality.Engage with the community. After the game enters the free market, you cannot leave it to its own devices. It is necessary to track mentions, give comments, listen to feedback, answer questions, and in every way stimulate the interest of all those who are not indifferent. There may be situations when you have an idea and certain skills, but they are not enough to cover the entire spectrum of work for creating an indie game. For example, you’re good at programming, but you don’t know how to draw at all. It is possible to find a temporary companion from freelancers, but no one guarantees the understanding and quality of what you expect. With a limited budget, any risk can be fatal. A much more efficient option is to order the desired art or animation from an outsourcing studio. Experienced professionals will quickly figure out the essence of your request and immediately get down to business, providing a consistently high-quality result. While they are working on the art, you will be able to deal with other aspects of the game and thus significantly speed up its release. 3D models from which it is impossible to take your eyes off. Are you ready to be convinced? Free estimate Team Composition To Create Indie Games How to make indie games? Just like other games, taking into account the fact that finances will be limited almost all the time. And of course, no indie game can be made without a team. Despite the fact that often every member of an indie team is a multi-instrumentalist who understands several areas at once, it is necessary to remember about the core composition, without which it is impossible to create any game: Game designer.Artist.Programmer.Sound engineer.Tester. All these roles can be performed by one person. It is also possible that the programmer is good at testing, while the indie game designer does both art and animation. It’s just important to know what kind of work is ahead to make an indie game. Let’s talk a little about each role. Game Designer More often than not, everyone on the small indie team contributes to the design of the game. This can be done by a programmer, sound designer, artist, etc. The main thing is that this person can see the overall and holistic concept of the game as the player sees it. The contribution of each team member to the game design can be both positive and negative. On the one hand, there are a large number of interesting ideas and interpretations. On the other, there is a discrepancy between proposals and their possible inconsistency with the original idea. Therefore, it is important to have a game design document where the main points of the idea and style of the game will be spelt out. The whole team will build on it as they work, and if questions or controversies arise, they will be able to reach consensus. Artist An artist is a person who creates the visual component of an indie game. Art takes time and represents what players see during the game. Therefore, choosing a person for this role is a vital element of your project. In close collaboration with programmers and designers, artists will create the game’s visuals. It all starts with concept art before moving on to the content that will appear in the game, including backgrounds, characters, animations, etc. Artists also make sure that the content they create is technically compliant and builds the overall feel of the game. The more difficult the game, the more artists it is desirable to hire. This is especially true for 3D options with a large number of characters and locations. But if you are creating a retro platformer, then one artist can cope with creating pixel art and animation. Programmer Your idea may be the best, but without a programmer, it will most likely never come to fruition. A computer programmer is engaged in the development of the code base and tools for the game. Since video games are electronic entertainment, the absence of a programmer usually means the absence of a video game. Note that the programmer usually does more than just coding the game while on an indie team. They will also take responsibility for debugging and beta testing to make sure the games are polished and acceptable. Today, a game programmer does not need to know programming languages. There are many game engines (for example, Unreal Engine) that allow you to develop using blueprints, that is, visual programming. A lot of indie games were made with just one programmer. So it mostly depends on the size and scope of your project. Sound Engineer The sound designer or composer will be responsible for creating all the sound effects and music for the game. Sound is a vital element in creating the atmosphere in a game. Even if it’s not a horror game that needs scary music to heighten the experience, you’ll still want a catchy tune to accompany your puzzle or action-platformer game. Some particularly successful tunes become iconic for the game and even take on new life in the form of fan covers. There are many aspiring game sound engineers, and if you need one, then you should pay attention to specialists who have been involved in similar work before. For example, you might want to find someone who has already made chiptune music for other games, if that’s the style of music that’s right for your project. Tester In most cases, this role is played by the programmer. But it is not always easy for them to notice errors in the code that they spent many hours working on. Therefore, a fresh third-person perspective would be more relevant and effective here. It is not necessary to hire a professional tester. This can be problematic if the budget for the game is not that large. Your friends, volunteers who support your crowdfunding campaign, or anyone who likes to play games and can describe in detail what goes wrong can test the game and look for bugs. Other Roles We have listed the main people involved in indie development. There are other equally important roles that we have not singled out in separate paragraphs, because in indie teams, it is very rare for individual people to be assigned to them. Most often, these roles are performed by those who are already doing some work on the project. The first is a writer. Basically, any member of the team can write, tell the story, and shape the storyline. If the game is going to have a lot of text and dialogue, it’s best to at least have someone check all that text for errors before release. There is nothing worse than an indie game with typos in the text, creepy dialogue, and a boring story, even if its gameplay is very beautiful and interesting. The second is a project manager. It is the responsibility of the project manager to make sure the team is working quickly and efficiently, set deadlines, motivate team members that are lagging behind, and make sure everyone’s work gets done. Very often, indie developers fall behind easily and may miss deadlines as they don’t have a publisher or higher level person to push them. Therefore, they really need a person who will coordinate the work and maintain morale, whoever he or she is. Pros and Cons of Indie Game Design Indie games are very different from sponsorship projects in many ways, both positive and negative. Our task is to give a complete picture of all of them without distortions and prejudices. Advantages Unusual ideas. Indie studios are the main source of experimental projects in the gaming industry. Big publishers carefully weigh each step and figure out which concepts will make them the most money. Independent developers create the games they want and are not afraid to explore crazy ideas. For example, Getting Over It is an incredibly hard-to-control mock game designed to torment the less patient and show them that defeat is an integral part of the gameplay. Such projects are only possible in the independent segment of the gaming industry.Fast feedback tracking. Indie studios are almost always small. Therefore, it is easier for them to respond to complaints and suggestions from players. It is not uncommon for developers to fix bugs within hours of reporting a bug. In addition, independent teams are adding new content more readily and faster than large studios. The latter can only react to notification of errors and bugs after going a long way consisting of people from different departments.Focus on a specific aspect. Unlike large-scale projects, where developers can afford to cover everything at once, indie games usually stand out for one specific feature: beautiful graphics, unusual gameplay mechanics, or a captivating storyline. The unusual presentation of these elements often results in players having a much more emotional attachment to the game than is the case with advanced AAA games. For example, the platformer GRIS has completely captivated players with its visual style, which is said to leave a warm glow in the heart and be one of the most beautiful games ever made.No clear deadlines. What is an indie game if not the creative embodiment of independence? The developer has no instructions from the publisher, no tight deadlines, and no threat of fines in case of violation of certain agreements. The indie team comes together to do what they want. The time spent on the development is voluntarily allocated by them, they enjoy every minute of work on the project, and the game is a product of their pure enthusiasm and the inner drive that gives them the energy to move forward.Recognition and trendsetting. Indie teams will not get lost behind the loud name of a famous publisher, their names will not fade into oblivion. They are free to talk about their role in their projects and proudly write this information into credits. At the same time, new interesting ideas can turn out to be fateful not only for developers, but also for the entire gaming industry, which will discover a new gaming trend based on a new groundbreaking game. For example, the independent Danish studio Playdead had no idea that their puzzle-platformer Limbo would become a cult indie game and even initiate a new 2D game art style called monochromaticity. Disadvantages Lack of experience. Very often, indie developers lack the skills and experience to create a really high-quality game. In some projects, the gameplay is poorly thought out, because of which the player begins to get bored after a few minutes. In others, the interface is not intuitive or not very visual. Any aspect can be unfinished and spoil the general idea of the game.Limited resources. Independent developers pay very dearly for their independence: they need to take on all financial issues and find the necessary resources on their own. This can be either personal savings or access to crowdfunding platforms. Budget restrictions can lead to poor quality graphics, short and too simple gameplay, skipping the testing phase, and problems with promoting the finished game.An oversaturated market. After the overwhelming success of a number of indie games like The Binding of Isaac in 2011, the number of indie releases per year began to grow almost exponentially. Most of them were released on the Steam store, because new games were almost never moderated there. The site was flooded with the first works of novice developers, low-quality projects, and clones of famous games. Currently, there are about 20-40 games released on Steam per day, almost all of which are indie. For players, this means that they will never know about most of these projects, even if they are really good.Poor marketing. Lack of money, time, or skills for effective PR leads to the fact that the game simply goes unnoticed. Major publishers spend tens of millions of dollars on it, but some of their titles still fail. So, a project from a little-known independent developer has practically no chance to stand out without a promotion campaign.Management problems. Often, an indie team is a collection of good game art, design, and programming specialists who are not well versed in building coordination and management processes. They may find it difficult to balance the distribution of tasks, and some team members may not be well organized and collected. Since the team does not have the extra resources to hire a project manager, they have to cope with all the problems of optimizing the workflow on their own. Top 10 Most Interesting Indie Games 2020 While the previous year was terrible in terms of the pandemic, it was very successful for the video game market. People spent most of their time at home and became much better friends with the world of virtual entertainment. Many indie games succeeded in taking the entire gaming community by storm, inspiring connoisseurs to create fanart and even animations based on their favorite games. Despite the fact that many players blame indie games for neglecting modern graphical achievements, their popularity among other players does not decrease. They are ready to support independent developers not only for the courage to challenge grandiose AAA titles, but also for twisted plots, touching stories, and hilarious twists that fully compensate for the minimalism of the art. Let’s take a look at some of the most outstanding examples of indie games released in 2020. 1. Spiritfarer A cozy game about death, here is the description of this indie simulator on Steam. You might think that the developers went too far. But in reality, this is not at all the case. Slightly perplexed and even at first frightened players later recognize the game as very beautiful, thought-provoking, and having an unforgettable bittersweet aftertaste. Here you will try the role of Charon. You will play as a ferrymaster to the deceased and take care of them, delivering their souls to different destinations in the underworld. You will also have to look after your garden, harvest, fish, and explore the mysterious waters of the river of the dead. The game is very meditative and allows you to look at death from a philosophical point of view, without fear and prejudice. 2. Coffee Talk Coffee Talk is the epitome of what we usually expect from classic get-togethers with friends over a cup of coffee. It is a cure for the cold, loneliness and heavy thoughts that often haunt many people at night. A calm and uplifting game full of fascinating stories from all sorts of people and cute mini-games that make you feel warmer. Find out what the city’s only midnight barista has to deal with every night. Like a magnet, attracting people with nowhere to go or no one to ask for advice, you will gradually learn their stories in more detail and give them some tips while trying to find a drink that best suits their lost souls. Pixel graphics and pleasant music allow you to concentrate on studying the characters of night visitors and help them find answers to simple and complex questions. An overnight coffee shop, the only lighted harbor that beckons those in need of encouraging words. And a warm drink. 3. Fall Guys: Ultimate Knockout  How about a pinch of extravaganza and mild insanity? Game shows with funny obstacle courses like Legends of the Hidden Temple became the prototype for the creation of Fall Guys: Ultimate Knockout. Here teams in multiplayer with a hundred participants realize their crazy race with obstacles and traps. You will start with others, and there will be only one winner in the best traditions of the battle royale, but with a much more fun message and good-natured atmosphere. To reach the finish line and earn victory points, you will have to push opponents, use the physics of the game to your advantage, and avoid traps. The game features an unusual physics engine with comedic elements, as well as bright and cheerful graphics. The project will continue to improve and acquire new elements and themes, which will positively affect the duration of attention from the players. 4. Sable In this game, the developers raise issues related to growing up. The project will especially appeal to the younger generation, who have philosophical questions about their life, future, hopes, plans, and destiny. On behalf of the little Sable, players will get acquainted with a distant desert world, completely open to exploration. There will be no mind-blowing battles and vivid special effects. The heroine will explore ancient cities, look for unusual artifacts, absorb the knowledge of a once-great civilization, and seek answers to eternal questions. The gameplay is meditative, and the hand-drawn graphics creates a unique atmosphere encouraging you to think about the most intimate questions and try to find answers to them. 5. Hades After years of waiting, players have finally received a new game from Supergiant Games. Everyone agreed that the wait was not in vain: the classic roguelike progression system here was brightly colored with a mythological plot. The protagonist Zagreus, the son of Hades, is trying to escape from the underworld of the dead and get to Mount Olympus. He is helped by the Olympian gods, who send Zagreus various gifts to help him cope with enemies. Rooms filled with enemies and treasures in new ways each time make Hades incredibly replayable and non-irritating. Everything is interesting here, from the combat system with the help of different sets of collected artifacts to dialogues that better reveal the relationship of the characters. The death and return of the character to the starting point does not cause frustration and the desire to quit the game because of the opportunity to learn more about the plot: other characters marvel at how far Zagreus has gone or scoff at his another death. Each time the player opens up new dialogues that tell more about the characters and the background of what is happening. 6. Way to the Woods “The Last of Us without action” – this is how the developer Anthony Ten, who has been working on it since the age of sixteen, described his project. To bring his ideas to fruition, he had to work in some studios and explore the possibilities of Unreal Engine 4. In this game, we will play as a mother deer and her baby deer. Finding themselves in a world where all people suddenly disappeared, cute creatures will get food, flee from wolves, and look for their way home. Basically, the gameplay is calm, based on exploring locations and solving simple puzzles. The author promises that the post-apocalyptic atmosphere of the game will evoke a whole range of emotions among gamers and they will not remain indifferent, following the fate of two fragile but brave creatures. 7. Among Us Despite the fact that the game was released for Android and iOS back in 2018, 2020 can be safely called its triumphant birth. It was in this year that it gained immense popularity on YouTube and Twitch. More than 500 million players have appreciated the gameplay “find the impostors” in a sci-fi setting, where one team of astronauts repairs the systems of the spacecraft, and the second tries to kill each member of the first one by one and disrupt the repair work. The most interesting thing here is not the mini-games of the team members themselves or the sabotage of the impostors, but the meetings where the players are trying to prove who the impostors are and blow the whistle on them by voting. In times of self-isolation, when it is still impossible to play the real Mafia game, such an original replacement was doomed to success. 8. Ooblets This is a rural life simulator with funny 3D cartoon graphics. But this has nothing to do with the classic farming games that preach a rather sociopathic pastime and a complete focus on your estates. Ooblets offers a lot more: daily quests, secrets to uncover, and even a main storyline where you have to help the mayor save the city from mysterious forces. In ordinary farms, we do not leave our territory and manage only highly specialized functions for the care of pets and a vegetable garden. Here you can also raise cute ooblet creatures to work on the farm, explore the surrounding lands, meet interesting characters, improve workers, your character and your home, and also throw dance parties. You can even take part in dance competitions. This is a fun and unobtrusive relaxation simulator, which will be pleasant to hang out after a hard day at work. 9. The Falconeer  This unusual role-playing game is another confirmation of what fantastic ideas can be embodied in the indie world. Here, in the role of a hawk warrior, you will fight enemies in the air, while looking at the amazing oceanic locations with rocky islands. You must uncover secrets lost in the depths of the sea, join different clans or fight against them, complete quests, and explore new territories. The winged character will be able to attack opponents in ranged combat, grab them with his claws, and make incredible pirouettes in the air, adjusting to the actions of enemies and trying to take a comfortable position. You can improve your falcon by enhancing his abilities and learning new skills that give him an advantage in battle. 10. 12 Minutes Is it possible to write an interesting script about the events taking place twelve minutes in a single room? And how about making a 6-hours-walkthrough game based on it? It turns out that this is possible. The 12 Minutes point-and-click survival thriller tells the story of a man and his wife who find themselves in a death trap during a romantic dinner. The police who burst into the room accuse the woman of murder, and within the next twelve minutes, the couple is killed. Thanks to supernatural intervention, the protagonist has the opportunity to go back exactly twelve minutes each time and look for ways out of this situation. Surprisingly, at first glance, the simplest room is fraught with a lot of hidden opportunities that will open up after each time travel. To more reliably recreate the claustrophobic atmosphere of a closed room and convey the realism of what is happening, the developers even built a model of the room right in the studio and constantly experimented with the plot and the arrangement of objects. Fans of thrillers, detective stories, and simply atmospheric indie games will definitely love this. By the way, the man was voiced by James McAvoy, the woman – by Daisy Ridley, and Willem Dafoe gave his voice to the attacker. How Much Can You Earn on Indie Games? Independent game development goes hand in hand with the belief that it is difficult to stand out here and the financial reward will not be too great. Every year there are more and more indie games, the field is very competitive, and many indie teams are not focused on creating a complete interesting product. Indie games are not limited to the creation procedure. It is vitally important for them to be promoted, catch the eyes of potential players, and make themselves known on popular platforms. Lack of marketing budget or unwillingness to spend extra money on advertising leads to the fact that players simply do not know about really good indie games. Therefore, we remind you once again of the importance of promoting your indie game: this can be a decisive factor in its success. Now let’s talk about specific numbers. According to research by analytics platform VG Insights that studied 21,000 indie games on Steam, half of all released self-published options do not receive more than $4,000 in revenue. They do not even cover the resources spent on their creation. About 25% of indie games have earned about $25,000 in their lifetime. Remember that these figures should be considered in terms of the time spent and the number of team members involved in indie game development. If the game has been developed for more than a year by several people, then this result cannot be called particularly successful. All this would look very depressing if it were not for the remaining indie games, proving that everything is not so hopeless. 14% of indie games were able to surpass the $100,000 revenue mark. 10% of the more successful and consistent ones were able to make more than $150,000. This can already be called a success and evidence that a good product can be profitable even without a huge investment. Most importantly, 1% succeeded in raising over $7,000,000.  Of the 21,000 games reviewed, this is about 200 pieces that managed to do the impossible. For example, entertainment products such as underwater survival Subnautica and simulation RimWorld grossed over $100 million and sold millions of copies. During the coronavirus pandemic, Plague Inc. gained immense popularity, capturing over 130 million players worldwide and generating tens of millions of dollars in revenue. Subsequently, the developers of Plague Inc. donated $250,000 to fight coronavirus infection. Most Profitable Genres For Indie Games By researching the sales and revenues of indie games of different genres, VG Insights came up with an interesting pattern. The most promising genres in terms of making money are RPG, strategy, and simulation. They are followed by adventure, action, sports, and racing games, which should only be chosen if you are completely confident in your idea. The most inappropriate genre for indie games are casual options, in which the likelihood of high earnings is negligible. Data source: VG Insights Models of Monetization in Indie Games The indie game definition implies that people independent of the publisher are involved in the development. That is, virtually anyone with a sufficient degree of desire and enthusiasm can engage in indie development. And everyone is very interested in what methods of monetization can be implemented in indie games, in addition to direct sales in stores. We suggest considering the following options. In-App Purchases This is a classic monetization method that suits almost all games. The bottom line is that during the gameplay, the player is offered some additional bonuses that will significantly improve and simplify the walkthrough or simply play a purely decorative role. These can be extra hit points, clothing for a character, bonus abilities, or weapons. The most important thing is to provide the player with freedom of choice and the ability to continue playing without buying. If you prevent players from moving on without committing a transaction, it could permanently push them away from the game. Merch The following options will only work if your game has already gained a certain popularity among some number of players. You’ve probably heard about merch – this is a very relevant option not only for the gaming world, but also for the film and music industry. For example, selling stuffed toys based on the Angry Birds game has become a huge source of income for the Finnish company Rovio, which started as a small independent developer. You can sell anything: game character figurines, T-shirts and cups with their image, bags, shoes, key chains, wallets, and more. The more players love your characters, the higher the likelihood that they will want to purchase their physical copies or objects with their image. Partnership Finding a partner can be quite problematic, but this does not make this monetization method any less valid. If you manage to find an interested party, then you can, for example, introduce a logo or mention of a partner in your game in accordance with the gaming setting, or offer other sponsorship services that will bring you additional earnings. This can be a notification to players that there are other similar games and an offer to pay attention to them. Advertising Advertising is a path that almost everyone who develops indie games comes to sooner or later: players do not have to pay anything, they just watch ads. There are several main types: Banners. One of the most common types of advertising in games. A banner is a colorful ad image at the bottom or top of the screen. It’s very easy to implement, doesn’t interrupt the gameplay much, but catches the eye and can lead to a transition if the player is interested in the offer.Full-screen advertising. Also known as interstitial ads, these ads fill the entire screen, obscuring the game’s interface, remain on the screen for a short period of time, and then disappear. It can be either static or dynamic in video format.Push notification. These ads use pop-up notifications to grab the user’s attention and redirect them somewhere. It can offer both to buy additional elements for the game, and to switch to other sites and applications.Advertising upon exiting the game. These ads are triggered when a user leaves the game: this is a great time to advertise another game of your partner, for example. How to create an indie game that generates income? You need to get used to the idea that this is not the area that consistently brings mountains of gold. This is a job for the soul, where earnings are rather a pleasant bonus that may or may not come, and you need to be prepared for this. At the same time, any monetization options you choose should be implemented very carefully and unobtrusively so as not to alienate the player from the main idea. Indie games spoiled by the desire to earn more at the expense of their essence lose any meaning. How to Make an Indie Game Successful? All indie developers want to know about this and at the same time understand that there is no exact answer. On the other hand, no one has canceled the functional analytics of the best-selling indie games. So, let’s see how similar projects on the Epic Games Store and Steam approach genre selection, gameplay, graphics, price, and marketing. Graphics as an Auxiliary Element The first difference between indie games and big AAA titles is their simpler graphics. This does not mean that it is bad. It can be very beautiful and eye-catching. This means that it is not the main focus of an indie game, but rather an auxiliary visual component to help you better immerse players in storytelling.  Therefore, for an indie game, it is enough to meet the minimum graphic standards for the players to understand what is happening on the screen. It is not at all necessary to try to impress players with modern graphic features, you still can’t beat AAA games. Indies do not undertake to compete with AAA in terms of complex art, their essence is a non-standard presentation and a fresh idea. The graphics in the indie platformer Hue can hardly be called sophisticated, but at the same time, its presentation and the very essence of the game is a real artistic satisfaction. Fiddlesticks Games has offered an absolute innovation in game mechanics: the main character, a boy named Hue, explores colorless locations and finds new shades in which he can paint the world around him. Puzzles and tasks that allow you to go through new and more difficult levels are built on the manipulation of colors, and there may be several options for solving riddles. The alternation of static and dynamic levels does not let you get bored. An amazing soundtrack, harmoniously changing depending on whether the atmosphere is tense or calm, makes solving puzzles a real aesthetic pleasure. Hue’s journey is based on the main heart-piercing plot that will touch anyone deeply: he is looking for his mother, who disappeared for mysterious reasons. On his way, he finds notes and memories that help him to better understand her past, the reasons for her disappearance, her study of the essence of color, and her inexplicable connection with the mysterious Dr. Gray, who periodically appears at the main milestones of Hue’s journey as if prompting him the right path. Unlimited Gameplay Options Based on the previous point, you might think that a complex and intricate storyline is vital for an indie game. There are options that do just fine without it, for example, Game Dev Tycoon or any other simulator that relies not on history, but addictive gameplay. It is important to understand that players have different moods and different needs at different times. Sometimes they want something simple, uncomplicated and funny, and sometimes they will prefer a leisurely philosophical story that invites you to consider many important life issues. Determine from the very beginning what audience you are targeting, and do not try to put everything into the game: it should be harmonious and unidirectional. Unique Feature If AAA games have an average positive rating of 79%, then for indie games it can sometimes go up to 87%. At the same time, it is noted that the players are much more warm and sympathetic to indie games, realizing that they are not made by rich corporations, but by the same ordinary people, united and inflamed by a common idea. The intimacy of indie games elicits much more participation and sincere commentary on them. The best indie games always show some kind of innovation, be it a feature of the gameplay, graphics, storyline, or game design. For example, Castle Crashers arcade offers very simple hand-drawn graphics, but its gameplay is so addicting and unusual that players give it 96% positive feedback. Successful Genres We have already said that some genres of indie games are much preferable to others. RPG, strategy, and simulation will be the best choice. They do not require many years of complex development. If you are planning an adventure or quest game, then you will have to work hard to attract attention with a story and plot: the competition is high here. As far as racing and sports games are concerned, it’s better for indie developers to stay away from them, as this is already the territory of high-budget AAA franchises with cutting-edge graphics. Remember that indie games compete with other games not for their graphics, but for their creativity, story, and innovative ideas. Correct Price Many indie developers tend to undervalue their games, believing that this will increase sales and attract more buyers. On average, they charge $7 per game. Many are limited to the $5 price tag. At the same time, the best indie games sell for $15, which is close to the cost of AA and AAA titles. There is no need to underestimate the cost artificially. You must evaluate the game according to its quality, that is, consider the entire volume of work done and make a financial verdict. Too low a price raises questions and doubts whether your product is another option of controversial quality, which is better not to pay attention to. Technological and Localization Availability The more people can play your game, the better. The best indie games are made available for both PC and Mac. Despite the fact that Mac accounts for only 17% of the device market, it is still a large audience, which is often deprived of games because the developers do not take care about adapting them to this device. In terms of localization, the most popular languages ​​are English, French and German. The best indie games expand the available languages ​​to 8 with the addition of Polish, Chinese, Spanish, Portuguese and Russian. This allows you to potentially increase your reach from 1 billion players to 3-4 billion. Many people will prefer to play the game in their native language if it is possible and are more likely to recommend it to friends. Marketing Matters The more people know about the game, the more likely it is to succeed. Someone might purposefully search for a product similar to yours, but can’t find anything because you’ve decided to bypass the promotional effort. The best indie games never ignore marketing strategies. This does not mean that you need to go to an advertising agency and pay them crazy money, twice the cost of development. These can be social media campaigns with captivating trailers and artwork, press releases, intriguing ads, and thematic events. Games accompanied by such promotional efforts become known and expected even before they are released. Reliable Companion in Indie Games Creation Indie game development is an incredible barrier-free world where any of your craziest and brightest ideas can come true. You may encounter certain obstacles, but the most important thing is that you already know them by sight and are ready to achieve your goal, no matter what. Just don’t stop and keep moving forward. And Kevuru Games can become your reliable help if you need assistance in a certain aspect of creating your unique indie game.
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6 Key Stages of Game Development: From Concept To Standing Ovation
6 Key Stages of Game Development: From Concept To Standing Ovation
A lot has already been said about the game development process. Even those people who are only superficially familiar with the gaming industry know that creating an entertainment product is far from being fun and amusing in its essence. And even with an ideally (seemingly) prescribed plan, there may be some problems, bottlenecks, incorrect timing and other delights that often appear in game developers’ nightmares. Obviously, the game design process is not a spontaneous story. Information about the production cycle of a game is usually not exposed: each team customizes it for themselves. But we’re not here to say that we won’t tell you anything either. As a game company, we can shed some light on the key stages of game development, which are the same for all projects. So buckle up and welcome to the beautiful, vibrant, dynamic and slightly crazy world of game making! Video Game Development: View From the Side and the Inside If you look from the outside as an ordinary layman who just passed by, the video game development process looks rather innocent. Well, a big deal, a team of some people got together and made a game. Many uninitiated people are still often inclined to criticize developers for being too slow in creating games. But if we discard non-professionalism, then the gaze opens up a harsh truth. Steps to making a video game are complex and multi-component. Here you will find: a lot of preliminary planning and conceptual work, exciting but very long and sucking the lifeblood out of game designers;work on design and art that at the same time inspires and shatter the nerves of artists who accept and implement endless edits;programming and testing, similar to the fine jewelry work of a glass blower, when mistakes can be corrected only while the glass is still hot;creating sounds and music that should give the game its own unique and inimitable voice and make sound designers think hard about how to avoid being similar to others;as well as a bunch of other people who connect departments, coordinate, communicate with the customer and so on. Game development is often equated with game design. We have already managed to tell everyone interested about the incorrectness of this comparison, so let’s briefly recall the essence. Game designers are the first to enter a project. They deal with the general concept of the game, come up with an idea, vision, plot, characters, and define the target audience. They invent dialogues, victory and defeat conditions, all the gameplay elements and the way they will react to the player’s actions. They write the notorious game design document, which is a guide to action for all other team members. Game developers are involved in the implementation of ideas written by game designers on paper. They enter the project after the artists have already created the necessary art, and they are busy writing the code to make the product interactive and embed the created art into it. The developers are responsible for ensuring that the main character and the game world are inseparable, and in general they do everything to make the concept work. The Stages of Game Development If you squeeze all the stages as much as possible and highlight the most basic, then of course it will be pre-production, where the idea is formed, production, where the idea is embodied, and post-production, where the idea is polished and presented to the players on a marketing tray. We will expand a little on this rather modest game development life cycle to show you this process in greater detail. Pre-Production Before you do something, you need to understand what exactly you are going to do. It sounds corny, but many people neglect this stage, believing that all the details will take shape already in the process. A more naive approach to game development couldn’t be imagined. This stage is the creation of the foundation, the formation of the skeleton, the design of the roots, call it as you wish. The bottom line is that it gives course to the main work. And the more detailed you work it out, the more harmonious, smoother and more problem-free the further development will be. So what questions should be answered at this extremely important step to making a video game? Game budget. A limited budget doesn’t mean lower quality or deliberately bad gameplay. This is just a marker that allows you to roughly estimate the number of features, the level of graphics and the overall “packaging” of the game.Game type. Not to be confused with the genre. Here, based on the budget, we define the type of game from several main ones: mini 2D game, casual 2D/3D game, mid-core 3D game or hardcore 3D game.Gaming platform. It is necessary to determine for which platform you are going to make the game: mobile devices, PC, console, or maybe you want to create a browser game.Game genre. Here the choice is huge: simulation, strategy, sports, adventure, RPG, puzzle, board, and more. The choice of the genre should depend on the scale of the future game. For example, if you have a small budget, then you should not hope for genres such as RPGs or simulations since they require the elaboration and implementation of a huge amount of detail.The target audience. This pount also has its nuances. If you are making a casual game, then you aim for the largest possible reach of different players. If the game is more narrowly specialized in terms of genre, it is necessary to clearly understand who will be its main consumer. Clearly documented answers to these questions actually provide an established standard for all team members to build on as they work. After this package of information is approved, we move on to the next one, which verifies more detailed specifics of the game itself: Intended gameplay. Formation of a vision of what the process of interaction between the player and the game world will be.Game mechanics. These are the rules that implement the player’s interaction with the game, taking into account its specifics and limitations. Achievements, constraints, modifiers, rewards and more are thought out here.Characters. Most games have a main character who is a digital avatar of the players and moves with them throughout the game’s storyline. Some of the simplest games don’t have characters.Plot. Usually, the plot appears as the scale and complexity of the game increases. Casual games often don’t need it much. But if you have a large project, this should be given special attention.Monetization. The game is made not only to entertain the players, but also to make a profit. Big projects for PC are purchased by players for money, so they often do not need additional monetization options. And mobile or online games are usually monetized either through in-app purchases or through advertising. All this information allows forming a general concept of the future game: it is already beginning to emerge and acquire specific features. If everything is accepted, then the game designers start creating the game design document. It organizes all the details of the game and adds new ones from the start screen and gameplay features to the final notification and UX/UI design elements. This is an official document, which is approved by customers and which is a key reference for the further work of all teams. Before embarking on direct production, the developers create a so-called prototype of the game. Please note that this is still a pre-production stage. The prototype is a rough model of the game without art and details, which makes it possible to appreciate and feel the gameplay. The main point of the prototype is to test the idea in practice and, reducing the risks, continue the development of the project. Ignoring prototyping is a big mistake: you actually keep working by touch without realizing how well the interaction with the player, the mechanics and functionality of the game are thought out. When all this huge work has been done, you can start production. Not earlier. Production Moving on to one of the most active and dynamic game development phases, you should be armed with a complete understanding of what product you want to get. If you responsibly approach the previous stage described by us, then no serious problems will arise here. Production takes place in three major steps: Graphics and design. 2D/3D artists are involved in the creation of characters, assets, visual effects, environments and interface elements. Level designers work out the structure of the levels and the main obstacles on the way of the player. Maximum clarity and compliance with the game style are provided by comprehensive information from the game design document.Programming. Even though programmers have already gotten into the game during prototyping, their main work begins here. They create a playable product backbone that provides interaction with the gamer, based on an existing engine or a custom one developed from scratch.Sound design. Sound engineers or sound designers create the audio design for the game. This work includes sound effects, voice-overs and music, all of which are often dynamic and change depending on the player’s actions and what is happening in the game. Production is one of the longest game development steps due to the fact that the team will in any case implement a large number of clarifications, adjustments and edits. There will be a lot of trial and error before arriving at the perfect visual and technical representation of the game. Teamwork is key to success in this phase. Performing tasks in isolation from each other and the lack of communication lead to a large number of errors and the need to constantly redo, rewrite or redraw something. Therefore, at Kevuru Games, we have built the most transparent communication scheme for working on the game to ensure instant feedback from any team member involved in the project. All our procedures are thought out and standardized so that we can always accurately estimate the required budget and time frame for the completion of work. 3D models from which it is impossible to take your eyes off. Are you ready to be convinced? Free estimate Testing Quality assurance is often included in the production phase, but it is so important that it makes sense to talk about it separately. Let us go straight to one very common misconception. The game development timeline is always very tense and responsible, and each client prioritizes its stages in different ways. Time is running out and you want to launch the game as soon as possible so that it starts to pay off. Therefore, the testing stage is often skipped or implemented very superficially. And after the appearance of the game in stores it is too late to do anything – you have already submitted it to the players for consideration. The players are ruthless. In the abundance of games now flooding the market, they are devilishly selective, picky and attentive to the little things. They are high-fed by supply exceeding demand, and their verdict will be as harsh as possible. A game that has received a good kick for errors, bugs, crashes and problems with monetization aspects will automatically fall into the category of unsuccessful ones and can no longer be removed from there by any fixes and re-launches. You have one try, and it shouldn’t be wasted. Now you can see that testing stands out from other phases of game development in that it keeps the game from failure. Nothing new is being created here, but everything is put on the line. Testers check the accessibility of all areas of the game, the correct display of elements from different sides, the correct implementation of various functions, etc. Sometimes the testers are divided into different groups to ensure that different aspects of the game are tested. For example, stress testers do their best to test whether a game will work if it exceeds all of its possible functionality. Other testers implement a 100% playthrough with all the achievements and prizes to make sure everything is working correctly. Still, others test the game for the fun factor: is it too easy or too difficult to keep the player going until the end of the game session. When testers have identified problems, the game goes back several stages and again falls into the hands of programmers or artists who implement the edits. This cycle can continue many times until the testers give the go-ahead to launch the game. You can consider them as the last stronghold or guardians protecting the line beyond which the game goes into freewheeling. Pre-Launch The process of making a video game may sometimes not include this stage. But if we are talking about a large PC or a console project, then pre-launch activities are absolutely necessary. Here we are talking about marketing, that is, notifying people in advance that a new game project is being launched. The activities can be different: commercials with gameplay elements, articles and reviews, screenshots from the game, etc. Also, sometimes exclusive previews of the game are organized at game conferences or thematic meetings. The scale of the advertising campaign is usually proportional to the scale of the game. There is no point in spending huge budgets on mobile game advertising. But the AAA project definitely needs it. Sometimes the cost of such activities can exceed the budget for the development of the entire game. This should always be taken into account, and it is imperative to allocate funds for potential promotion. Launch The promotion campaign is over, the most important step is left – the release of the game. Until this moment, the team can still implement some minor edits and additions. This usually concerns the visual range: improving the quality of textures, improving animation, and honing models. Even seemingly small details are important to make the game even more colorful, fun and immersive. Launching a game is providing it to game stores. Then players will be able to buy it or download it for free, depending on which platform it is released for and on what terms. But even when the game is out into the world, the video game designing process doesn’t end there. Post-Production So, the main work is over, the basic game design process steps are completed. Your game has delighted the players (we are sure of this), the investment has paid off, the development team is happy that their efforts were not in vain. What lies ahead is the so-called maintenance activity. It includes: Correction of minor bugs. Such bugs are not indicative of the incompetence of the testers. They can be specific to particular hardware or operating systems and are often not critical. After players indicate them in the comments to the game or on the forums, the developer fixes them and updates the game.Creation of patches and updates. Such elements can be released, for example, to optimize the game even better, add new downloadable content to it, increase the number of levels and chapters, add a multiplayer mode, etc. Adding new content keeps players engaged and brings them back to the game even when it’s over. In a competitive gaming environment, this is an essential activity so that the game remains afloat as long as possible and does not dissolve among its counterparts. Therefore, the process of making a video game in modern realities is impossible without this stage. Our Game Development Experience That’s all folks. We have looked at the game development process step by step and saw all the diversity, storminess and creative fervor of this process. It’s not enough to get a technically flawless game. It is necessary to light a spark of life in it so that players can see this radiance, feel it and reach out to it. This is what we are doing at Kevuru Games. Refined and clear workflows allow us to easily face and deal with any challenges, obstacles and constraints. Our video game development stages are like stairs that we move on without hesitation and stumbling. But that’s not all: our passion for games gives us the opportunity to put our soul into every project, to give it a unique charm, and to make it stand out from others. Observing the success of our projects is the best reward for our team, which maintains our fervor and only increases the enthusiasm and desire to create and develop for the benefit of the gaming industry further. We will make your game special. If you have an idea, but you cannot clearly state it – contact us and we will formulate it together. If you already have sketches and clear thoughts regarding the mechanics and the plot – engage us and we will figure out how to implement it in the coolest way. Write to us if you have a finished project full of errors and bugs – we will polish it, clean it up and prepare it for launch. We have an individual approach to each project: we form a special team that works only on it, and concentrate as much as possible on the implementation of the client’s goals. This gives us the right to guarantee a high result and release a game that we and the client are proud of.
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Android vs iOS Game Development: Which Platform Runs the Show in 2021?
Android vs iOS Game Development: Which Platform Runs the Show in 2021?
The multidimensional and colorful world of mobile games has two major ports with their own ships and their own rules. In everyday life, we talk about them as iOS vs Android development. A certain systematic architecture cannot balance completely different approaches to development, design, maintenance and subsequent marketing activities. If you have made a decision to create a mobile game, then you probably know that mobile traffic currently rules the world. As of December 2020, mobile devices account for almost 56% of all Internet traffic in the world, while desktop computers account for just over 41%. But if you are here, then you are not quite sure which development platform to choose. No problem, because we have gathered here for a reason. Let’s figure out what is the difference between iOS and Android development and which platform is better to choose for your mobile game. What Is the Difference? iOS vs Android Development The key difference lies in the very name of this so-called confrontation. Development of Android games means the process of creating entertainment products for devices operating on the Android operating base. It was originally developed by Android, which was later acquired by the American multinational Google. It is based on Linux and Google’s own implementation of the Java virtual machine. Android is a free operating system, which is why most smartphone manufacturers use it. IOS game development means the process of creating entertainment products for devices running the iOS operating system. The developer of the system is the American corporation Apple, which also develops all devices that support iOS. This is a closed ecosystem into which an outsider cannot penetrate. Business Side of iOS vs Android App Development When planning to create a game, you probably want it to be not only interesting for the players, but also profitable for you. That is why, when choosing a platform, it is necessary to take into account the statistical results of market research regarding the strengths and weaknesses of each of the platforms. Here’s what we have at the moment. Market Share The first observations of market share clearly demonstrate that the number of Android devices significantly exceeds that of iOS alone. Manufacturers are competing with each other to add as much functionality to the smartphone as possible and at the same time make it even cheaper. Due to this, in terms of quantity, Android unconditionally surpasses iOS, and this is confirmed by the Statcounter study: almost 76% versus 19% speak for themselves. But wait, it’s too early to draw any conclusions about iOS vs Android development choice. Platform Revenue It would seem that more users equate to more income. And here lies an insidious mistake. The App Store has been ahead of Google Play for many years. The same thing happened in 2020. The first half of the year showed the full power of the App Store, which brought in $ 32.8 billion spent by players on subscriptions, in-game purchases and premium apps versus the $ 17.3 billion generated by Google Play. Number of Downloads If iOS has more profit, then more downloads? Nothing of the sort! Don’t forget the number of Android devices on the market. Android significantly outperforms iOS in terms of downloads and mostly generates its revenue through advertising. A large number of downloads guarantees a large number of ad demonstrations and profit from them. Technical Side of Android vs iPhone Development The technical side plays an important role when choosing a platform. Having understood the specifics of development for each of them, you can decide which one is more preferable for you in terms of cost and simplicity. Programming Language Android vs iOS game development is very different in technical terms. Android has an open-source code, so it can be easily adapted for thousands of different devices. The iOS code is closed and works only on Apple devices. Android favors Java and sometimes Kotlin, while iOS has retained the right to exclusivity here too: applications for it can only be written in the Swift language specially created for it. Until it was widely adopted, iOS programmers used the compiled object-oriented programming language Objective-C. Is iOS development easier than Android? Novice programmers agree that learning Swift is much easier and faster than mastering Java, so they often join the teams of their iOS colleagues. However, the increasing adoption of Kotlin may make a difference: it is expected to soon replace Java due to its simplicity, intuitiveness, and ease of readability. Integrated Development Environment Here we are talking about a set of software tools used by programmers to develop software. It also differs when developing for Android or iOS. For Android, the free Eclipse used to be the most popular medium. For a long time it was considered the main one, actively developed and acquired a huge army of fans among programmers. The company’s developers have regularly improved Eclipse, releasing updates, creating new tools and introducing features that are useful for programmers. In this environment, you can connect additional modules to expand its functionality. Now a relatively new IDE Android Studio created by Google in 2013 is worthy of its competition. This program for developing a mobile application supports several programming languages, including C/C++ and Java, has a built-in emulator and a large library with all kinds of templates and components that greatly simplify and speed up the app development process. Android Studio can work on almost any device without restrictions. For iOS, developers also rely on Apple’s own invention, Xcode. It is an integrated software development environment for OS X and iOS that has a user-friendly interface, autocomplete support, and many other features that make Swift development easier. You need to understand that Xcode only works on MacBooks, so be sure to consider this when choosing a platform. Interestingly, despite the most diverse opinions and the presence of supporters of both Android Studio and Xcode, the former still wins the race of developer preferences. Perhaps this is due to the greater number of Android developers, or maybe objective reasons also influenced the final verdict. Programmers often complain about the instability of Xcode, the inability to run multiple simulators at the same time, and problems with documentation. And while Android Studio is often accused of being slow and sluggish, it is stable and has no documentation gaps. Development Speed Obviously, development on iOS is much faster due to testing: a limited number of exclusively Apple devices makes this process much faster. It’s not that simple with Android games. There are a lot of device manufacturers working with Android, and this should be taken into account during testing. Usually, several different devices are taken at once from the most modern and from the older ones. After fixing the bugs, the game should be tested again on all these devices. Since skipping the testing phase equates to suicide, you must immediately take into account the duration of this stage when developing games for Android. But that’s not all. Development for Android takes much longer for a number of reasons. Let’s list them along with what has already been stated above for a better understanding: More code. Java is not as concise as Swift or Objective-C. Its verbosity means more hours of work and more work for testers to find bugs.Slow emulators. The best Android emulators are much slower than simulators for iOS.Fragmentation. It is necessary to test a huge number of devices, and the error can be found even on the most seedy Chinese smartphone, which is sold only in Latvia.XML layout. The programmer often has to build the layout manually using Android’s XML vocabulary as opposed to the WYSIWYG methods common for iOS. Due to all this, Android game developers often need 30-40% more time to create a mobile game application than the creators of the iOS option. For example, if we estimate the creation time of a game application for iOS at 700 hours (a little over 4 months), then for Android we will estimate the creation of the same game and charge it at about 900 hours (5.5 months). Development Cost There is no escape from the question that interests everyone. There are different nuances here that are worth noting. There are purely hardware costs that you have to face in iOS development. We have already said that Android Studio installs perfectly on any computer with any pen system, whereas Xcode only requires a MacBook. Accordingly, you have to provide your programmers with modern MacBooks. It will cost you a pretty penny. Also in some regions of the world, iOS developers receive a slightly higher salary due to the increased requirements for iOS games in the App Store. Integration of payment systems and specific administrative panels requires increased attention, while Android development is more flexible and customizable. On the other hand, we have also mentioned some of the awkwardness of developing for Android due to the need to take into account the technical features of various devices. It is also much slower than that for iOS. More development time means more pay for developers. The hourly rate for developers varies by region. The highest are in the US and UK, the lowest – in India.  The average salary for iOS developer vs Android developer in the US is roughly the same at $ 120,000. This indicates that both types of expertise are in demand on the market.In the UK, there is a slight bias towards prioritizing Android developers: here they receive $ 75,000 a year versus $ 70,000 for their iOS counterparts.India, on the other hand, values ​​iOS experts more, paying them $ 4800 a year, while Android experts are content with $ 4200.Ukrainian iOS and Android developers are paid $ 35,000 and $ 30,000 a year, respectively. However, in general, we see that the difference in salaries for specialists who are engaged in Android and iPhone app development does not differ much around the world. The Average Annual Salary of Android and iOS Developers AndroidiOSUS$ 120,000$ 120,000UK$ 75,000$ 70,000Ukraine$ 30,000$ 35,000India$ 4200$ 4800 Considering the above, we can see that the cost of the iOS app vs Android app may be higher for both the first and the second option, depending on the region where you hire developers, their qualifications and the amount of time spent on creating the game app. Publishing a Game in the Store Let’s imagine that our game is ready. It’s time to show it to the world and publish it on Google Play for Android or App Store for iOS. To do this, you need to purchase a developer account. And here the shops show their smiles in all their glory. Google Play asks for a fairly modest one-time payment for lifetime access to your account, without making any particularly serious requirements or putting forward restrictions. In a few hours, you will be able to see your game in the store. Feel free to update or beta test it. If you like a sharper experience, then iOS can satisfy your whims. First off, an App Store subscription costs $ 99 per year. Secondly, the process of approving a game and even updating it is very lengthy and meticulous. You will definitely have to wait at least two days. At the same time, you can easily be refused if you have broken even one of the smallest rules of the store. To succeed, you need to thoroughly study these rules and always take into account the comments of the reviewers if they have already rejected your game. In this regard, Google Play is much more human-centered and loyal. It also allows the publisher to retain all revenue from in-app purchases, as opposed to iOS, which charges a 30% fee. By the way, this fee became one of the main reasons why Epic Game entered into a confrontation with Apple. Another thing is that Apple users are often more financially stable people and more inclined to make in-game purchases. It is because of this that the App Store has a much higher income, even despite a relatively small market share. We’ve analyzed the average cost of mobile games by type and complexity in our article on mobile development cost: check it if you are interested in specific numbers. 3D models from which it is impossible to take your eyes off. Are you ready to be convinced? Free estimate Preliminary Conclusion What to do if at this stage it is still not clear which is better to choose – iOS or Android development? Do not worry, there is another way to form a clearer vector of your further actions. Each platform has a more or less specific target audience. Therefore, when deciding between ios app vs android app, pay attention to its geography and interests. Portrait of the Average iOS User People who prefer iOS: most live in North America, Western Europe and Australia;are financially secure;are more likely to make in-app purchases. If you rely on in-app purchases to monetize your game, then you definitely need iOS development. Portrait of the Average Android User People who prefer Android: most live in Asia, Central and Eastern Europe, and South America;are more loyal to different types of advertising in games;are sensitive to price and its relation to quality. If your monetization strategy is displaying advertisements, then your choice is development for Android. Android vs iOS Game Development: Pros and Cons of Platforms   Pros Cons Android ✔ More users and downloads✔ Fast publishing and less restrictions✔ Effective monetization through advertising ✘ Longer development time✘ Lower average revenue✘ More possible bugs iOS ✔ Higher average revenue✔ Faster development✔ Fewer possible bugs ✘ Two times fewer users✘ Long publishing with many restrictions✘ The need to buy special hardware Final Conclusion Mobile games will remain our loyal friends in 2021 even after the end of the pandemic. Fun in your pocket is always relevant, so if you’re planning on making a game, it’s a great idea anyway. Another thing is how to do this so that you do not waste money and time, and your game attracts the attention of fastidious players. Development of Android apps vs Apple apps has its advantages and nuances depending on your goals, audience and monetization options that you intend to implement. And we are ready to become your guide in the world of mobile game creation. All projects implemented by Kevuru Games have shown excellent downloads and user retention rates. We work both with Android and iOS separately, and with cross-platform development, which allows us to cover the entire pool of players and not miss the opportunity to increase the number of downloads and, accordingly, income. Jump into our portfolio to make sure of our expertise and do not waste time: we are always determined to create only outstanding products.
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The Complete Guide to Making Profitable Hyper Casual Games: Design Tips, Rates, and Upcoming Trends for 2022
The Complete Guide to Making Profitable Hyper Casual Games: Design Tips, Rates, and Upcoming Trends for 2022
Hyper casual games burst into the gaming market and quickly demonstrated the absolute competitive advantage of elegant simplicity. The term itself began to be widely used in mid-2018, when the bouncing ball game with rotating towers Helix Jump blew up the mobile market and became the most downloaded game of 2018 with 334 million downloads, overtaking Fortnite and PUBG. Coincidence or not, the rise in popularity of this game just preceded the emergence of the new term hyper casual game in the lexicon of game designers. In 2019, hyper casual games showed who was the boss. According to Sensor Tower, 77.6% of the 2.1 billion installs of the 20 most downloaded games released in 2019 turned out to be hyper casual games. During the 2020 pandemic, hyper casual games continued their triumphant march: the number of installations worldwide more than doubled (103%), and the number of sessions also increased approximately. Compared to December 2019, when there were already more than 1 billion sessions, the number of sessions in hyper casual games in March 2020 increased by another 72%. Now opinions are divided. Some believe that in the current year, they will continue to storm the heights of the App Store and Google Play, while others are inclined to think that the market is already oversaturated and their popularity will soon fizzle out. We believe that there is no reason to diminish the impact of hyper casual games. And even if the pandemic situation is resolved within a few months (we hope so), we will not get rid of the need to spend time on the road, waiting for an order or hanging out during other breaks between various events. Today, we’re not just here to understand how to make hyper casual games. We aim to tell you how to create a hyper casual game that will stand up to the competition and bring you great revenue. Ready to dive in? Then let’s go ahead and let our path to the featured lists of Google Play and App Store be direct, short, and fast. A Hyper Casual Game: Definition These games can be characterized by one expression – “Play as much as you want and when you want!” So what is hyper casual games? A hyper casual game is a simple game with elementary mechanics, rich visuals, minimalist design, and addictive gameplay. This type of game is popular due to: short time to complete one session: on average, it’s 3-6 minutes;instant immersive gameplay;very simple, repetitive player action mechanics;no time limits unless the mechanics allow for it;no tutorial – everything is intuitive;almost instant transitions to new levels. All hyper casual games have the same key features, whether it’s a match-3 game or an endless runner. At the same time, seemingly countless hyper casual game ideas ultimately boil down to one: to offer players an instant opportunity to start the game immediately after downloading from the store. There is no need to log in, register, or create a character: just click “Play” and start completing the levels. With a focus on simplicity, it is important not to forget about development. This is not about changing or making the controls or functions more complex. Assuming the player is already accustomed to performing the necessary actions, you can: increase the pace of the game;reduce the time to complete the level;add more obstacles or enemies;reduce the amount of resources needed to complete a level, etc. Doing all the same, but more dexterously and skillfully is what you can offer players in terms of development so that they do not get bored even during the second or third game cycle. A Genre or Not a Genre, That Is the Question What are hyper casual games in terms of genre? Are they a subgenre of some popular genre? No. Hyper casual games are not a new genre, and indeed they are not a genre at all. This is the designation of a certain game category, characterized by a similar audience, monetization models, and long gaming sessions – the same designation as casual, mid-core, or hardcore games. At the same time, it is sometimes difficult to determine the exact boundaries of all these categories. We can highlight such key features of hyper casual games: Instant access to content. No plot inserts, preloading, level selection or lengthy tutorials. The player is immediately at the epicenter of the game. Thanks to the uncomplicated gameplay, not overloaded with details, the player can figure out what is happening in just a few seconds. More precisely, within 5 seconds after clicking on the game, the player should already be playing. And the short game cycle allows playing without waiting for long loading anytime, anywhere.Increased attention. Such games do not provide an opportunity to doze off: they need all the attention of the players here and now without being distracted by external factors. If a player gets carried away, it immediately leads to defeat. Intense focus gives particular satisfaction at the end of the play cycle during relaxation.Replayability and repeatability. Infinity is the key to success. This game has no end as such, the player can start replaying at any time, challenging records and striving to improve indicators of time and points. The player shouldn’t get bored at any stage, so the game should have enough attributes to ensure constant fun.Minimalism in gameplay and design. The gameplay is often as simple as possible. The rest of the game components match it. Visual component, control and audio – nothing should prevent the user from fully focusing on the gameplay.Simple monetization model. The game does not encourage players to pay for the content; instead, they pay with their time. More than 70% of the game’s income comes from advertising: banners, video ads, rewarded ads, etc. We will talk about this in more detail a little later. Hyper Casual Game Design Features Even though there is a lot of information on this topic, many still try to clarify an important detail of hyper casual games: how to make visuals that make the game stand out from others, while at the same time remaining true to the key characteristic of simplicity? Hyper casual games tend to have a minimalistic and attractive design to further engage the user. In addition, they offer progressive and fast gameplay so that the person wants to keep playing for as long as possible. To achieve this, games need an eye-pleasing design with a simple and fluid color palette, beautiful geometry, and ample white space between assets. This is a kind of gaming feng shui: you optimally master the space, avoiding excessive complexity and piling up of elements. Juice Fruits match-3 hyper casual game by Kevuru Games If you are interested in how to make a hyper casual game for a wide range of people, and not for niche connoisseurs, then refer to topics that will be relevant to different cultures and nationalities. Win-win options are animals, food, sports, transport, as well as impersonal variants such as pure geometry and forms and actions known to all. Hyper casual games are not an option where you need to work out characters and paint complex backgrounds. There are often no characters here. The player is left face to face with some object offering to implement one or two actions. There is nothing else here and it is perfect within this category. We have already said that you have 5 seconds to convince the player that the game is fun and it makes sense to play it. Tap to dodge, swipe to shoot – these are the best tutorials you can offer the player. Sometimes even these words are not needed: it is enough to throw the player into the gameplay, which is very easy to master through trial and error. Basic Mechanics For Hyper Casual Games Considering the question of how to make hyper casual games, it is impossible to bypass the question of mechanics. Everything is built around it. Often, developers take one or two mechanics: more leads to the complexity of the gameplay and violates the concept of maximum simplicity. In terms of mechanics, the following options are the most popular for hyper casual games. Rising/Falling  This mechanic encourages the player to contribute to the rise or fall of an object or the entire environment. To complicate the process, it is also possible to increase the speed or the number of obstacles. The player can manipulate both a specific object and the entire level in the form of a platform or wall. The main feature of this mechanic is a distinctive sense of gravity that will follow the player throughout the entire game session. Tap/Timing The meaning of the mechanics is to have time to touch the screen in order to perform a specific action. A natural complication would be to increase the speed and encourage the player to touch the screen more often and more accurately. For example, here you may need the optimal time to jump or hit the ball. This is often done through a shrinking window of opportunity with a clear distribution of favorable and unfavorable zones for action. If you miss a moment, you have to wait for the next opportunity. Dexterity Also known as agility game mechanics, this is sometimes confused with timing games. But if in a game against the clock, the essence is to hit the screen at a specific moment, here the key action must be constantly repeated at a gradually increasing speed. The more agile the players perform the action, the higher the score they will receive. Because of the main emphasis on dexterity and the need to develop it in order to progress, mechanics has received the corresponding name. Merging The essence of the merge mechanism is to find similar objects and combine them to get a new, more improved object. It is important to understand that players can only merge items that are similar in certain parameters, and those that have significant differences cannot be combined. After a successful merger, the resulting element is used for a specific game purpose, for example, a race. The better the merge options you choose, the more likely you are to win the race. Stacking This mechanic allows the player to stack objects. It is also possible to rotate or turn them, which can serve as a kind of complication. The higher the level, the more complex structures the player will have to stack. Suffice it to recall Tetris: geometric shapes fall from the sky, they can be rotated and should be folded in an optimal way. But it could be something even more interesting. For example, cats. Turning Turning left and right is all that is required of the player. Usually, these games are 3D, and this can make the game more complex. So it is very important to provide a simplified control in order to maintain the classic hyper casual style. This is either a single hit on the screen in the right place or a sharp swipe in the right direction. The location of the camera is also important: the farther it is, the more time the player will have to prepare for the turn. Keep this in mind to gradually complicate the levels, but don’t overdo it. Find the right balance. Growing Here the mechanic requires the player to gradually build up the object by absorbing others. Everyone knows the classic Snake, where the snake eats objects and becomes longer and more difficult to control. Moreover, the speed of its movement gradually increases and, accordingly, the player’s tension does. This is one of the simplest and most addictive mechanics, repeatedly proving its viability and advantage over others. It is as simple as possible, it constantly keeps the attention of the players and encourages them to play further in order to see the maximum length to which they can increase their object. Swerving Often confused with turning mechanics, it means constantly maneuvering an object without lifting your finger from the screen. The more difficult the level, the higher the speed, the more obstacles and turns. The key is what the skid will be on the next turn and whether players will fly off the track. In some games, flying off the track can be a kind of cheat and reduce the distance to the finish line. Resizing The task of such a game is to constantly decrease or increase the size of the controlled object in order to crawl through some holes or fill in some gaps. This must be done before the moment when the object approaches the control point, where it should already have a different shape. The mechanics are partially similar to the swerving options but offer more room for imagination and the creation of something unique. Pushing The goal of the players is to push objects, structures or other characters faster than they can push the players themselves. As a result, the player must remain alone on the map, and this will mean victory. It is important to provide the player with free movement of the character and more or less suitable physics. The game can be complicated by an increase in the number of objects and enemies that need to be pushed out and the appearance of additional obstacles that complicate this task. Puzzle Although this genre exists on its own, it is also relevant for hyper casual games. The player is encouraged to place items in the right places, customize the pipeline or paint over a specific space with a limited number of strokes. The complication here is implemented by an increase in the number of necessary actions to complete the level and the need for more careful thought over actions. There is often no time limit here. This allows players to think calmly without stress or rush. Direction These games often ask the player to remove obstacles in the way of a character, object, or flow. When obstacles are removed or the system is adjusted appropriately, players see objects or liquids moving towards their destination. There are different options here: you can offer the player both to remove objects from the path, and to control the level itself and its constituent elements in the form of slats, walls and other things. Monetization: How to Create Hyper Casual Games That Bring Profit Fun fact: hyper casual games are usually free. Many of them don’t even involve in-app purchases. In this case, you ask how much money do hyper casual games make and how does it happen in general? In-game purchases are usually relevant for so-called hardcore games, where players spend a lot of time, where there is a large game world and a huge number of gameplay features and alternative story options. Players are ready to invest in large-scale games, the plot and intrigue of which captivates them for hundreds of hours. But for hyper casual games, in-app purchases are not an option. Moreover, with persistent recommendation or frequent mentions, they can irritate and provoke a person to delete the game forever. But you have some ways out: in-app advertising – ads that rotate in the game between different levels;payment for the premium model – an investment that allows the player to get rid of all ads at once;cross-promotion – ads for one game that appear in another game. The most popular option is advertising. It works much faster than in-app purchases and can be very variable. There are 3 main types of ads in hyper casual games: Rewarded video ads. As the name implies, viewing such ads gives the player some kind of reward: extra hit points, in-game currency, or a special one-time-use skill. Players are ready to make such a deal, which also increases session duration and retention.Banner ads. Banners are very easy to add to the game: they are great for single-screen ones since it is easy to allocate part of the screen for advertising there. Banners are shown right during the game, but do not interfere with it.Interstitial ads. These ads take up the entire screen and can be static or dynamic in the form of videos, geolocation guides, or playable content. It is important to properly test the pros and cons of skipping such ads, as they interrupt gaming sessions and do not offer any reward in return. It’s hard to say exactly “how much do hyper casual games make?”. But you can do your best to maximize their potential profit. A great way to optimize your ad revenue is to study user data and tweak the monetization method they interact with the best. If a player is not interacting with rewarded ads, show them more banners and interstitials. If they engage more with banners and interstitials, show them fewer rewarded ads. It is important not to bombard players with all types of advertising, but to adapt their display in accordance with the behavior of the person. Personalization works great everywhere, and in this case too. How Much Does It Cost to Create a Hyper Casual Game? Everyone always wants to know the exact price and constantly roll their eyes when they see the words that it depends on many factors, etc. Although it really depends on many factors, in particular the level of game mechanics and graphics, one thing is for sure – hyper casual projects will cost you much less than other types of games. First of all, this is due to the fact that to create a hyper casual game, not as many specialists are required as, for example, for the AAA project. Enough for 1 person from each direction: game designer, 2D/3D artist, developer, UX/UI designer, and sound designer. Of course, a project manager is also needed to coordinate all processes. The term for creating a hyper casual game is from 1 to several months, depending on its complexity. Approximate stages look like this. Prototyping. With the help of a prototype, you can assess the viability of the game, test the appeal of its main mechanics and see if it makes sense to work on it further. Or you need to modify or redo something. It can take several days and costs around $2,000.Graphic art. This is where all the art and graphic elements are created for levels, menu, and interface. The approximate period is several weeks, so prepare about $5,000.Development. The developers are engaged in the task of making your game playable. Here graphics integration is implemented, game mechanisms are introduced and all conditions are worked out. The term varies within a couple of months, the cost will be about $15,000.Other expenses. Don’t forget about the need for music design, testing and coordination services of project managers. The quality check can take a couple of days, and it can take about a week for the sound design. Tune in for an extra spend of around $3,000. So, we answer the question of how much does it cost to create hyper casual games: that’s about $25,000 excluding marketing. If you are planning an active advertising campaign, then be prepared to spend about half of the budget allocated for the creation of the game itself. Hyper Casual Game Trends to Expect in 2022 Hyper casual games remain one of the fastest-growing areas of mobile gaming. We have researched what to look for when creating and studying projects in this category this year. Total Hypercasualization Today, developers are ready to implement almost any mechanics and idea as a hyper casual game. Someone borrows the mechanics of minigames from console titles, someone introduces real-life actions into the game, and someone else adapts choice-based games to hyper casual style, for example, Save the Girl and Chat Master. Introducing Deeper Mechanics In contrast to the first trend, other developers will try to combine the gameplay of mid-core games with hyper casual mechanics. This can lead to the creation of new subgenres with simple appeal but richer content. This can already be seen in the game Ancient Battle, which combines strategic and hyper casual mechanics. If this trend develops, hyper casual projects may stop forgiving players’ mistakes and return to their roots, becoming more demanding on users’ skills. Using Hyper Casual Mechanics in Existing IPs In 2020, only 5% of hyper casual games were based on third-party IP. The situation began to change: the famous American online game developer Zynga acquired the Turkish studio Rollic, MY.GAMES invested in the hyper casual publisher Mamboo Games, and many other similar deals took place. The symbiosis of big publishers with hyper casual developers can lead to the creation of games based on big franchises in the hyper casual market. At the same time, adding hyper casual mechanics to existing IPs will help companies expand the audience of their projects. This approach can also become an entry point into the gaming market of well-known brands, as has already happened with the adventure and puzzle genres, for example, the famous IPs like Frozen and Harry Potter. IDFA changes The Identifier for Advertisers (IDFA) is a unique number that Apple assigns to each device. Changes to IDFA rules can change the hyper casual market as they are heavily tied to ad monetization. The specific implications will depend on how innovation ultimately works and how publishers are able to adapt to it. Some experts speculate that hyper casual games will have an edge due to their large user base. This will allow publishers to promote games in other projects of their portfolio. Modernization of Visuals Hyper casual games are often found by social media users in the form of ad creatives that are mini versions of the game. Therefore, more interesting and original creatives will be a priority. We can even talk about a few strange, incomprehensible and even awkward visuals that cause ambiguous emotions, but arouse interest. The graphics will become more advanced, modern and realistic: the player will no longer be surprised by the standard cartoon visuals. With the development of technology and changing user requirements, more complex projects from a visual point of view will appear on the market. How to Choose a Hyper Casual Game Company? It seems so easy to build a hyper casual game. But this external simplicity includes: a carefully thought-out strategy;re-tested mechanics;an exciting storytelling concept;a huge amount of work to bring all the elements into a coherent and harmonious picture. It’s not enough just to copy someone else’s idea and make a slightly different design: in most cases, you will come across just such an approach. Hyper casual games are very popular, there are a lot of them, and every year it becomes more difficult to offer players something fresh and not repeating others. When choosing a company that offers services for making hyper casual games, first of all, pay attention to whether there are similar projects in its portfolio. Studios that have not done this before are not the best choice, especially if they say that there is nothing difficult here even without experience. It is highly likely that they will not be able to identify your target audience, interest it with interesting mechanics, or find a successful hook to stand out from the millions of similar games. At Kevuru Games, we know how to build hyper casual games that will grab the attention of players. And the attention of the players is what makes the game successful and helps you recoup the costs in the very near future. We monitor the latest trends, pay attention to the preferences and interests of players, and immediately implement the most advanced techniques and mechanics that appear on the market. Games created with us are always bright, interesting, and memorable. We will guide you through the crowded environment of hyper casual games and help you present your project in a way that will delight your target audience. 3D models from which it is impossible to take your eyes off. Are you ready to be convinced? Free estimate
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The Very Difference Between Game Design and Game Development You Always Wanted To Know
The Very Difference Between Game Design and Game Development You Always Wanted To Know
Getting into the gaming industry is a dream for many people. In addition to the fact that this area is always relevant, dynamic, alive and impenetrable for problems inherent in other areas, it will become a real paradise for those who love games. Turning your hobby into work is probably the best thing that can happen in your career. If you just scratch the surfaces of the topic of the prospects for working with games, you can fall into a lot of delusions. One of the most ambitious is the legendary game design vs game development opposition. Many tend to equate these roles. But most likely you have already guessed that we are not going to confirm such a hypothesis. Game designer vs game developer is a pair of specialists who are not divided so that generalists happily merge them together. The difference between game design and game development is primarily that these people have different types of thinking. If designers are responsible for the creative side, then the developers are the guru of the codes and the technical basis of the game. But this is just the beginning:our story about game design vs development is only gaining momentum. Join us and get a clear answer to your long-standing question about the difference between game design and development without bluntness and vague wording. Gaming Industry 2020: Replenishment in Ranks of Players The games not only did not suffer during the pandemic, which cast a dark shadow over the entire 2020, but also significantly succeeded, strengthened and received a powerful impetus for further development. So if we do not know exactly what 2021 will be in terms of natural disasters and the effectiveness of the vaccine, then we are absolutely convinced of the brilliant prospects of the gaming industry. With an estimated 2.7 billion active players around the planet in 2020, it is eloquent proof of the power of the gaming realm. By 2023, their number is expected to increase to 3+ billion. This is in addition to the fact that the total population of the Earth is 7.8 billion. The most active gaming part of the world is Asia: more than half of all players in the world live here. This is followed by Europe, the Middle East and Africa, Latin America and North America. It is easy to guess that with such a ballooning of the sphere, the need for qualified specialists has increased significantly. The ability to work remotely from anywhere in the city, country or even planet completely unties the hands and everyone who feels the creative impulse to burst into the colorful world of games. And the most important thing to understand is in what role you are going to do it. Game designer vs game programmer: it’s time to rip off the masks, ladies and gentlemen. What is Game Designing? Game design doesn’t start out of anywhere. In the beginning, it includes drawing up a document with all the details about the future game. This is the same preparatory analytical stage that many find terribly boring. Game designers discuss the following issues: the target audience;genre;main plot;alternative scenarios;maps;levels;characters;game process;user interface;rules and restrictions;the primary and secondary goals, etc Without this information, further work on the game is impossible. Once the concept has been chosen, the game designers work closely with the artists and developers to ensure that the overall picture of the game is harmonized and that the implementation is in line with the original ideas. Designers can be divided into teams, each of which is responsible for a different aspect of the game. For example, one might focus on the appearance of the levels and the placement of items and objects. Another is thinking about the evolution of characters and balanced improvement of their skills as they progress in the scenario. Also, don’t forget about writing dialogues, which are often key points for many games. Correctly adjusted work of a game designer is the foundation of all further work since it is from their concepts that other specialists will build on when working on their tasks. Designers see the big picture of the game and understand what the players want from it. They know what should happen from the moment a person turns on the game until the moment when the final video turns on. What is Game Development? The development includes all technical aspects of the game. Based on the concept created by the designer, the developer writes code, programs, works on the implementation of sound effects and artistic elements, and takes into account all possible technical limitations. If the team does not have individual specialists responsible for quality assurance, then the developers take on the testing tasks. The developer’s task is to fit all the ideas, ideas and layouts of the designer into the code. Without a developer, all this will remain just drawings. All the nuances of the possibility of alternative movements in the game world, the results of interaction with objects, game mechanics and in general everything that makes the game playable must be taken into account. Development is a very difficult and responsible task. Here the difference between game design and development is especially clear. The designer thinks over the game and its concept, and the developer ensures the embodiment of all this: loading and displaying the gaming environment;taking into account the laws of physics that will be relevant in the game and their impact on the gameplay at every moment;creating the user interface, menus and heads-up display;development of artificial intelligence of opponents and non-player characters;guaranteeing the correct reaction of the game to the actions of players from their controller;providing networking opportunities allowing people to play online, etc. With so-called game engines, developers don’t have to write code from scratch. An engine is the underlying software of a game that can be reused and used as the basis for the development of many different games without significant changes. Large studios like EA, Rockstar and Microsoft use their own personally developed engines. Smaller companies successfully rely on open source options. The most popular options right now are Unity and Unreal Engine. We work with these engines during game development at Kevuru Games. So What Is the Difference Between Game Design and Game Development? You’ve probably already figured out that the difference between game designer and game developer lies in goal setting and functions. The goal of the designer is to create a complete picture of the game and write down all the necessary information about it so that other specialists can assign to their duties. Designers are called thinkers, dreamers, and visionaries – all this reflects well their functionality. The goal of the programmer is to fit all the desires of the designer into the code, taking into account the technical capabilities and limitations of the chosen game engine. The developers specialize in translating ideas and concepts into reality: it is thanks to them that you get the playable product that the designer conceived. Design and development go hand in hand and are impossible without each other. Game designer vs game developer is not a confrontation, but a fruitful collaboration. Therefore, the best scenario for any gaming company is well-established communication between departments and an integrated approach to game creation. Game Designers and Developers Salaries Game designer vs game programmer salary is another topic that is of great interest to everyone who wants to get into the gaming field. Fortunately, this information is publicly available and we can freely talk about it. Let’s say in advance: the salary is not very different. Therefore, when choosing a profession, do not base it on it, but on your preferences. As a highly skilled technical profession, a game developer gets a good competitive salary, which can sometimes be the highest in comparison with other specialists in other gaming areas of the corresponding level. A game designer is also a highly paid job. These experts must have a flair for game trends and understand the players’ desires and expectations. The success of the project largely depends on their ideas, concepts and positioning of the future game. The actual salary can vary greatly depending on the expert’s specialization, company location, years of experience and many other factors. Job TitleAverage Annual SalaryGame Developer$100,000Game Designer$90,000 Source: CareerExplorer research 2020 We repeat: thinking about whether game design or game development would be the best choice, you should first of all pay attention not to salary, but to inclinations and interests. It will be more interesting for a creative person to think about game worlds and twist plot twists, while a person with a mathematical mindset will prefer a logical and rational space of codes and scripts. Regardless of which role you choose from a pair of a game developer vs game designer, know that the prospects for this industry are huge, but the competition is also not weak. Prepare for your initiation into game tamers fundamentally and well in advance. Remember that a good understanding of entertainment products and the specifics of working with them can be a decisive advantage for you. The Closing Speech We hope that the difference between the two important and responsible gaming professions is now clearer to you. In every successful team, there are always those who know how to think through ideas and build them into a harmonious canvas and those who shape these ideas into concrete forms that you can interact with in a completely immersive form. At Kevuru Games, we are always guided by the principles of teamwork and transparent communication between departments. Therefore, our game designers and developers work in excellent tandem, ideally delivering projects exactly the way the client wanted them to be. Contact us for advice or assistance in design and development: we will find the perfect embodiment for any of your ideas.
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Top Gaming Companies in San Francisco: Direction of Activity, Expertise and Key Projects
Top Gaming Companies in San Francisco: Direction of Activity, Expertise and Key Projects
Video game development has no territorial boundaries. Experts from all over the world come together to create inspiring, engaging and immersive projects. But gaming companies in the Bay Area are worth a separate discussion. San Francisco boasts a stunning kaleidoscope of multi-disciplinary game studios. Here you can find partners for creating high-budget AAA projects, developing casual and social games, localizing complex oriental titles and optimizing unfinished or raw products. We’ve handpicked 10 of the most experienced and trusted gaming companies in San Francisco, based on data from sources like Built In SF, GoodFirms and Crunchbase. The analysis involved researching the company’s website, portfolio and customer reviews. Kevuru Games 50 – 249 employees 2012 founded Kevuru Games is a company whose gaming expertise is backed by years of experience in projects ranging from mobile games to AAA and an endless passion for delivering exceptional entertainment products. Its specialization is breathtaking 2D/3D game art, animation, game development for mobile and PC, as well as AR/VR direction. This studio is distinguished by an integrated approach to the implementation of various projects. There are specialists from artists and designers to developers and testers who, if necessary, will lead your project from the stage of idea formulation to implementation with timely response to adjustments and advanced post-release support. The studio has developed such well-known mobile games as the match-3 game Juicy Fruits, the arcade puzzle Crazy Roots, the exciting quest with stealth elements Ink Ninja, and the strategic role-playing adventure Legacy. Creativity and a strong technical base of highly qualified specialists allowed the company to earn the trust of the gaming industry giants Epic Games, FoxNext and EA, with whom the Kevuru Games team has worked on all the notable Fortnite and Storyscape projects. 3D models from which it is impossible to take your eyes off. Are you ready to be convinced? Free estimate Niantic 101 – 250 employees 2010 founded It’s time to dive into augmented reality. Among other video game companies in the Bay Area, it is Niantic that stands out for its commitment to continuous use, transformation and popularization of the AR sphere. You couldn’t help but hear about the acclaimed Pokémon GO, and you might have met Harry Potter: Wizards Unite. These are the projects of Niantic, which harness the power of augmented reality not only to enrich the gaming experience, but also to create a global AR platform that will stimulate more social interaction. Games with augmented reality give an inspiring effect of presence, thanks to which players remain passionate about the gameplay for a long time and are not tied to one location. Pokémon GO broke every known record and was downloaded over 750 million times in its first year. Zynga 1001 – 5000 employees2007 founded Many video game companies in San Francisco prefer broad areas of expertise, but Zynga has focused on a specific genre. It can rightfully be called the overlord and trendsetter of social gaming. The founder of the company, Mark Pincus, named it after his beloved Zynga bulldog. The bulldog is also painted on the corporate logo. The company has chosen online social gaming as its main focus, and this narrow profile has helped it become one of the largest players in the online gaming market. The most famous products of the company are Zynga Poker, FarmVille, CityVille and CastleVille. In total, the company’s portfolio includes over 1000 gaming brands. The released games are distributed on the well-known social networks Facebook and MySpace. The number of monthly users playing Zynga games exceeds 200 million. In percentage terms, this is approximately 10% of the global Internet audience. Pocket Gems 101 – 250 employees2009 founded Pocket Gems started their work back in 2009 and immediately decided that their way was a new type of mobile games. Interacting and connecting players from all over the world have become their main mission. It is important for them to create not local, but global international communities united by a passion for games. To date, their products have been downloaded over 300 million times worldwide. The studio loves to experiment with game genres and focuses on rich juicy 3D graphics. Their best-known projects are celebrity-themed Episode, a mobile network and storytelling platform, and War Dragons, a real-time 3D strategy game that invites you to feel like the commander of an army of dragons. Unlike other mobile game companies in the Bay Area, Pocket Gems prefers a more complex and visually impressive style. DraftKings 200 – 800 employees2012 founded Considering the growing interest in sports and its exciting prospects in the coming years, DraftKings has definitely made the right decision to specialize. Its strong point is sports entertainment and advanced bookmaker opportunities for fantasy sports and betting. We confidently place this studio on our list of the most notable game studios in San Francisco since not everyone has an expertise in sports betting. This requires special knowledge and full dedication. Before it became possible to bet on real sports in many states of the United States, the fantasy sports segment (daily fantasy sports or DFS) was developing there. There, players place bets on virtual teams of real players, the totals are calculated based on indicators in real games. More than 5 million people have already bet on their favorite football, tennis, hockey, golf, baseball and other sports. The company has developed an amazingly balanced system that allows you to place safe bets and get the most out of the game. Linden Lab 101 – 250 employees 1999 founded Best known for its Second Life, Linden Lab pioneered the creation of user-generated 3D worlds. This is their main specialization. The world of Second Life is more than a simple game, it is a special virtual space with practically limitless possibilities. It can be used as a social network and a community of interests, where you can create and sell objects of virtual art and travel to any destination. Subsequently, the company expanded its portfolio with several projects, but remained true to its main principle of building virtual worlds with a minimum of restrictions. This is how Patterns for the desktop appeared, a sandbox-style three-dimensional shared space, offering to create your environment, and Blocksworld for iPad, a simple and intuitive system of building a world from blocks. Rejecting the classic game schemes, Linden Lab brought together the most inspired game developers in San Francisco and other cities who were ready for the non-trivial task of creating a virtual world as close as possible to the real one. It worked: released in 2003, the game is still popular and has a monthly active audience of 600,000 accounts. The game’s official website has 12 million monthly visits. Jam City 251 – 500 employees 2010 founded Jam City develops engaging mobile games for a wide audience around the world. Their distinguishing feature among other gaming companies from the Bay Area is the ability to see the main global gaming trends. They perfectly grasp relevant and popular themes and quickly develop simple, but very addictive colorful games that both adults and children like. Without focusing on too complex graphics, they make their products more accessible to users with devices of different capacities. Their most famous projects are the popular match-3 game Cookie Jam, which has captured more than 100 million players, and the cutest puzzle Panda Pop offering to rescue little pandas. The company also creates captivating projects with a powerful storytelling component for iconic entertainment products such as Harry Potter, Marvel Avengers and Frozen. N3TWORK 101 – 250 employees2013 founded N3TWORK doesn’t just create mobile games. This company decided to go further and develop a special application where players can sync their profile from the Legendary: Game of Heroes project, share media in chat and find the materials, videos and guides they need. In this way, the team quickly forms a dedicated community that has much more advanced opportunities for interaction. The company also features a special platform for live game publishing, which helps mobile game developers expand their products and reach a wider audience. It managed to raise funds for this and convince investors of the relevance of this project. Therefore, N3TWORK can be called one of the most enterprising and ambitious video game studios in San Francisco. The already mentioned Legendary: Game of Heroes is a 3-match card game with hardcore RPG mechanics, epic heroes and guild wars. The company is also known for its Funko Pop! Blitz project, in which you need to combine different figures on the screen, creating combinations and getting points for their destruction. Instead of the usual flowers and crystals, Funko Pop Blitz has the heads of toy characters. Basically, this is a fan service for admirers of these figures. Supergiant Games 11 – 50 employees2009 founded Supergiant Games’ team is not as big as other companies, but their indie games have garnered a lot of attention. The action/RPG game Bastion has received acclaim from critics and gamers alike. The music and storytelling were the most admired, for which the development team and composer received many awards and victories in the following nominations: Best Debut, Best Downloadable Game, Best Song, Best Indie Game and others. The company develops games for Windows, macOS, Nintendo, PS4 and Linux. The team has achieved particular skill when working with the RPG genre: this is the one of almost all of their games, which is successfully combined with a fantastic setting and an intriguing plot. Knocknock Games 11 – 50 employees2017 founded A relatively new company, Knocknock Games has already established itself as a reliable partner in the creation of game art and development on different platforms. Despite its small age, the studio consists of game industry veterans with over 10 years of experience in game design. Few game studios in San Francisco can boast of a staff with such experience, because the excitement in gaming professions began relatively recently. The company focuses on the desire to cleanse some genres of unwanted elements that spoil their very essence. From their point of view, Freemium products and loot boxes do not contribute to the evolution of genres such as adventure, turn-based strategy and space combat simulators. Their famous projects are the strategy game Rise of Colonies, the casual mobile game Lone Tower and the puzzle Chest of Memories. Wrapping Up Game companies in San Francisco are a real Klondike for people looking for reliable and promising cooperation. Here you will find narrow-profile companies dealing with one area such as social games, studios working with mobile games, teams specializing in game art, experts in AR/VR, esports and entire user-generated virtual worlds. Our top picks will help you make it easier for you to choose an outsourcing service provider, which is often quite difficult. The companies allocated by us have a high reputation among clients and have already managed to confirm their efficiency, flexibility and modern technological foundation for the delivery of projects of any complexity. Why Kevuru Games Will Help You Achieve the Best Results When it comes to gaming services, we aim to cover the full spectrum. This allows us to take on complex projects, including artwork creation, programming, testing, management and marketing, which gives you, as a client, access to all services at once without having to look for another partner. An integrated approach guarantees the harmony of all elements of the project and their seamless implementation.We have fully staffed dedicated teams to create the colorful game art and breathtaking animations, as well as advanced technicians who are well versed in codes. We immediately get to work without the downtime and finding the right specialist outside the studio. This greatly speeds up the work and brings the long-awaited release of your product closer.Having an office in Ukraine, we understand better than others the current gaming trends not only on the American, but also on the European continent. Our team knows how to design successful games that will be remembered for different audiences with various regional characteristics and preferences. We will give you the most up-to-date tips for skyrocketing your project. All you have to do is drop a few words about how you want to shake up the game world. Rest assured, together we will succeed.
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3D Art Styles That Rule the Game World: Applications and Examples
3D Art Styles That Rule the Game World: Applications and Examples
No one would argue that game development is a complex multicomponent task. And when it comes to choosing a method of its visual presentation, many people actually come to a dead end. What styles are there in general? Where can you get examples? Which one will suit your project and highlight its essence and purpose? Due to the lack of a clear and universally approved taxonomy of 3D art styles, game creators often fall into the trap of unintentional plagiarism. Having chosen an already released more or less successful game of the genre similar to the one that is planned for the future project, they copy its style. That is why there are so many games on the market that are indistinguishable from each other. Why is this unacceptable? Because every game must have an identity. And the visual elements are just what can express its identity and key qualities. The interface, environment, characters, even the loading screen – remember the sacred thrill of fans of might and magic in front of three simple letters 3DO – all these are the primary elements that can make your game stand out. If all this is copied, even with good intentions, you lose: your game becomes secondary, no one will remember it. We are not magicians and we cannot work miracles. But we can highlight for you several of the most pronounced 3D game art styles, tell you about their application and show examples. This will illuminate your game development path and make it much clearer. What is 3D Art? Keynote Speech Three-dimensionality means that the object can be seen from all sides. It has measurements of height, width and depth, like any object that we see in front of us right now: a laptop, a table or a chair. Despite the fact that with the help of 2D tools you can create an impression of depth and stunning realism, the drawing does not become three-dimensional from this. After all, it remains flat and cannot be viewed from all sides. Modern 3D game art is objects, environments and characters that are created using special software. Their diversity is not inferior to the variety of elements of the real world, and sometimes even exceeds it thanks to the ability to create fantasy creatures, magical locations and absolutely incredible flora without any problems. It is impossible to create good 3D art without a vivid and passionate imagination. Too much competition in the gaming market makes simple and trivial solutions unacceptable. Now let’s go directly to the types of 3D game art styles. Know What To Choose From: Most Significant 3D Game Art Styles We would like to draw your attention to the fact that the graphics on mobile devices do not differ in style from the graphics on PC or consoles. It’s just that the style of realism prevails on more powerful platforms, and in mobile games, the cartoon style is more relevant for technical reasons. Therefore, there is no point in dividing styles by platform. 3D models from which it is impossible to take your eyes off. Are you ready to be convinced? Free estimate Realism The meaning of a realistic style is to bring graphics to the look of our reality as close as possible. Almost all triple-A projects come out in this style. The setting, era and genre can be anything. It can be a modern air simulator, a shooter about the Second World War, or a strategy designed to rebuild and improve the economy of Daytime Rome. Most Common Application Areas Realism is relevant where it is necessary to completely immerse the player in the setting without a doubt about the reality of what is happening around. It can be simulators, for example racing. Realism is also often found in horror and survival games, where it is necessary to create a sense of threat and at the same time give the characters the opportunity to wind up their brain. Fantasy Realism This 3D art style would not have needed to be separated from the previous one, if not for its immense popularity and actual independence. Look at Cyberpunk 2077 alone, an action/RPG game from a Polish publisher that people have been waiting for over 8 years. Fantasy realism includes any fantasy, steampunk and science fiction setting that looks absolutely realistic, but is impossible in our real life. At least for now. Most Common Application Areas Adventure shooters, quests and action/RPG – all of these types of 3D games are perfectly combined with a realistic but unreal setting. A huge space for imagination without restrictions and attachment to real life allows this direction to keep players’ interest and remain fresh and interesting. Low Poly The trend to use this interesting style has been around for quite a few years now. These are illustrations made in a low poly style, visually looking like a bunch of triangles. This style is characterized by high labor intensity, because each element of the illustration is unique and is created individually. Low poly is created most often without anti-aliasing. That is, each polygon is clearly visible. No textures are used. Each polygon has one color. Low poly art focuses on the shape and materials of the model, as well as stage lighting. The name of this style does not mean that the artwork has a low polygon count. Often the number of polygons in such works can exceed a million. By the way, low poly art should not be confused with the concept of low poly, which is used to refer to low poly models obtained from high poly ones in order to save polygons budget. Most Common Application Areas Usually, this style is rarely met in a game in its pure form. Developers often mix with other styles or modify in some way. Artists improvise and often get great visual combinations. The complexity of the models varies. But minimalism and purity of models prevails. The genre range can be anything from shooter to strategy. This style is used when there is more emphasis on the plot or puzzles and graphics are of secondary importance. Hand-Painted This style is characterized by freehand texture painting. All shadows, highlights, and sometimes small details are drawn on the texture without geometry. You might think that this approach is not relevant now. But it is enough to remember such pillars as Dota and Warcraft, and the significance of style takes on a completely different scale. Most Common Application Areas This style is most often used in fantasy and strategy games like Rise of Industry. It is bright enough to immerse the player in the world and light enough not to overload the hardware. Often mixed with other directions, the hand-painted style can be with a bias towards comics, cartoons or even realism. Cartoon Also known as casual, this 3D art style essentially includes both low poly and hand-painted options. Sometimes textures for such graphics are drawn by hand, sometimes they are not used at all. Distinctive features are colorfulness, relative simplicity, exaggeration of accents and non-standard proportions. Each author has his or her style, which brings new features to this art direction. Here the line between styles is very thin, but if desired it can be caught. A couple of the most pronounced sub-styles can be distinguished here. For example, the voxel style is a kind of pixel art in 3D. Everything consists of voxels – three-dimensional cubes of the same color. There are also variations when voxels have a texture, like in Minecraft. The plasticine style makes the game world look like the classic Soviet cartoons Plasticine Crow or Last year’s snow was falling. And in the LittleBigPlanet series of games, the emphasis is on the textures of models: cardboard, wood, fabric and more. Most Common Application Areas The most common uses for this style are simple casual games, puzzles and games for children. Simple, clear and colorful graphics are great attention grabbers, and the lack of the need to adhere to realistic standards makes these games much faster to develop. The Best 3D Game Art Design Services: Bottom Line Working with 3D art requires not only professional artistic skills, but also huge baggage of knowledge about styles, their combinations and the appropriateness of their application in a particular project. If, after learning about some of the most famous types of 3D art, you still have difficulty figuring out what will work best for your game, then don’t hesitate to contact Kevuru Games. Our team has been working with 3D art for over 8 years and knows all the pitfalls to avoid when choosing the right style for different game genres. We will help you find the optimal style or create a custom one in accordance with the concept of your game. What seemed difficult or unrealistic to you will be done using the most advanced modern tools and deep knowledge of various subtleties of 3D game art.
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