Each game has its own visual style that makes it stand out from the gaming crowd. It involves visualization of the game environment and characters, special effects and interface. When we talk about concept art, artists use a wide array of styles and techniques to set the direction for further game art production.
The main task of concept art is to form an idea in the shortest possible time, and its implementation either on a sheet of paper or in digital form. It comes as the first stage in the project when artists strive to create images, which will be further developed and detailed. Our concept artists communicate with the client to gather more information about the project, its goals and understand the desired outcome. They take into account all the technical and psychological factors, which might influence content perception by the target audience. After that, they formulate a technical task, search for references and generate multiple variants that would best complement the project. When only one option is chosen, the client gets a concept that can be further developed by the team and implemented in the game.
When it comes to the game industry, concept art creates the visual design of the object, character, or environment in the playing space. It is essential to take into account all aspects of the project and target audience to come up with the right images that will impress the user. Based on the delivered concept, artists can hone details and make characters alive with the help of animation.