Character design

  • Full-cycle character design
  • 3D/2D assets creation
  • Rigging
  • Animation
  • Adobe Photoshop
  • Adobe Illustrator
  • After Effects
  • Moho
  • Spine
  • Maya


Creating a game character is one of the most joyful and fun aspects of game art. Like actors and actresses in a movie, the game is built around its heroes and their stories. Characters are major performers in the game. Players are frequently motivated to engage in the game and demonstrate higher loyalty. 

The variety of characters is as great as the imagination allows. Some characters are beautiful, others are terrifying. Some are cartoons styled, others are very realistic. As characters in games become more and more realistic, they don’t just run around and shoot everything, they express emotions. Evil characters do not just attack with a sword, they have an aggressive facial expression supported by appropriate body language. This increase in sophistication sets high  requirements for 2D and 3D artists to produce interesting, realistic and life-like characters 

Similarly, the inner world of the character can be displayed through appearance. Heroes’ look often provides gamers with a clue on how their character behaves in the game and its role in the plot. For instance, antagonists are often depicted with sharp facial features, while protagonists are usually good-looking. 

Concept and design

As in any other business, everything starts with an idea that needs to be expressed in a concept. At this stage, the foundation of the project is established. The initial step is the creation of sketches since it develops a plan for artists and game developers to follow. Having a sketch, the artist clearly envisions the project outcome and identifies the steps necessary for its attainment. 


After the storyboard is created, a detailed plan of the character design follows. The artist should think of every possible detail and depict it basing on the client’s vision and project idea. The main task is to create the skeleton for the game and ensure that all important components are taken into account before the product is deployed. 

After the character of the game is ready, a 3D modeler enters the process. Based on the resulting picture, he begins to create a three-dimensional model of the character. In 3D animation, the process of preparing a character for animation is called rigging. It includes the creation and placement of the virtual “skeleton” of the character inside the three-dimensional model.

After the 3D character model of the game is created, it’s time for rendering. During this process, a 3D model is overlaid with colors, chiaroscuro, and textures. Different textures emphasize different elements of the character. For example, army clothing, scars and weapons speak much about the military background of the character. All these details bring the character to life and create a story behind a hero.

Animation & Delivery

3D characters for games are more versatile than 2D characters. Once created, a character can be used many times. For example, for animation. The 3D-model of the character has pivot points to create a “bone” animation. Due to this, the animated model moves in a natural way. Character animation is not necessary and is done upon customer request. After all of the above stages are complete, the final product is analyzed by QA engineers and sent to the customer.