Casual art

  • Unity development
  • Writing readable code
  • 2D assets creation
  • Concepts
  • Texturing
  • Rigging
  • Adobe Photoshop
  • Adobe Illustrator
  • Unity
  • Unreal Engine


Casual games & Casual game art

Casual game is a game designed for a wide audience, including children, housewives and other people with a low level of computer literacy. A casual game is opposed to hardcore games, focused only on avid players.

Casual games are distinguished by ease of learning, simple mechanics and meditative gameplay.

Such a game should be as indulgent as possible to the player: have a large learning curve (that is, introducing new gameplay elements not immediately, but gradually), numerous hints in difficult places, the ability to interrupt a gaming session at any time without any punishment in loss of points or the need to go through a large part of the game again.

The latter possibility is made on the assumption that gaming sessions can be very short, usually about 15-20 minutes, for the player to restart the game occasionally to kill the time, or constantly switch between work and play. In such conditions, it is very important to ensure that the player returns to the game, so the gameplay is usually structured in such a way as to relax and in no way annoy the player.

Hyper casual game is a genre of universal games played by people of all ages and genders. When creating such products, the game designer must take into account the needs of the widest possible range of players, trying to make a game that will please everyone. The game should be simple and understandable, and the graphics should not cause rejection.

Hyper casual or “everyday” games are convenient to play anywhere: in transport, at a bus stop, in line or a traffic jam. They should be possible to play with one hand in case the user is in the subway or bus while holding onto the rail. Therefore, hyper-casual game art usually involves portrait orientation and simple controls, such as taps or swipes.

For hyper-casual game design, graphics and sounds are of great importance: the brighter and more colorful the game looks, the better. Casual games have a unique set of design solutions. Although many important issues in the casual game development are common to all game genres, the nature of the audience, the business model, and the context of these games form a separate philosophy of their design. We know that users play this type of games for three reasons: relaxation, entertainment, and competition. These reasons are not mutually exclusive, and the best games incorporate all these elements

Features of Casual Game Art


We have already established that people of all ages, men and women, play hyper-casual games. Accordingly, the game design needs to take into account the tastes of a very wide audience and create a product that will be suitable for all groups of users. 


Casual game design has to be adaptable. Such games are easy to pause and continue playing whenever you wish. These features allow people to play at any time and place, which makes these products so appealing.

Bright game art

There has to be a balance between the “male” neutral and “female” bright color schemes, choosing something average that is suitable for both sexes. Thus, game developers together with an art team strive to produce the graphics that is close and understandable to different players.

Another way to create a universal setting is to use primitive geometric art. However, even when building the casual game design on simple forms, there is still a need to create unique, bright graphics that will make the game recognizable and set it apart from other products. However, quality remains to be the primary focus for all gaming companies. 

What we offer

Our concept art process starts with the creation of a concept based on a client’s vision, followed by detailing and improvement of the art up to the stage of sending it to the client.  Concept visualization is what we are here to offer with our key experience in 2D/3D art and animation.